lutema.com website review

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

About 180 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

The page has 2,641 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

A phone's processor spends 2.0 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 61 ms of main-thread work and 367 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 third-party services load with your homepage (Judge.me, Shopify and Klaviyo and others), adding 483 KiB and 265 ms of main-thread time.

About 30 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

3 long tasks block the main thread while loading, the longest for 158 ms. During a long task the page ignores taps.

Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

7 files are served with short cache lifetimes, so returning visitors download them again (23 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 KiB could be saved by minifying JavaScript.

Your largest element takes 5.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 5.6 s. Good is under 3.8 s.

15 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.49 g of CO₂e: 59.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

<dt> and <dd> elements must be contained by a <dl>: 30 elements on the page fail this check, rated serious by axe-core.

<dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements: 15 elements on the page fail this check, rated serious by axe-core.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 tap target is too small or too close together to hit reliably with a finger.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Your meta description is 188 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 53 pages on lutema.com and 3 external pages.

https://lutema.com/collections/made-in-usa-masks, https://lutema.com/collections/kids-sized-masks, https://lutema.com/collections/adult-sized-masks and https://lutema.com/collections/other-products have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 4 pages by a URL that isn't their canonical one, for example https://lutema.com/collections/kids-sized-masks/products/kids-5-layer-disposable-face-mask-with-95-particle-protection-made-in-the-usa-5-pack, whose canonical is https://lutema.com/products/kids-5-layer-disposable-face-mask-with-95-particle-protection-made-in-the-usa-5-pack. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://lutema.com/collections/made-in-usa-masks, https://lutema.com/collections/kids-sized-masks, https://lutema.com/collections/adult-sized-masks, https://lutema.com/collections/kids-sized-masks/products/kids-5-layer-disposable-face-mask-with-95-particle-protection-made-in-the-usa-5-pack, https://lutema.com/collections/kids-sized-masks/products/made-in-usa-kids-4-layer-m94k-face-mask-with-ultra-high-filtration and https://lutema.com/collections/kids-sized-masks/products/kids-3-ply-breathable-disposable-5-5-face-mask-fda-listed-made-in-the-usa-50-pack and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 139 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,143 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Ads and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.