luvlou.com website review

About 626 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Shopify, Clarity and Google Tag Manager and others), adding 1.1 MB and 679 ms of main-thread time.

39 files are served with short cache lifetimes, so returning visitors download them again (140 KiB).

A phone's processor spends 3.7 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 156 ms of main-thread work and 317 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,799 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

3 images could be 224 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 62 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

8 long tasks block the main thread while loading, the longest for 143 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 16.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 16.9 s. Good is under 3.8 s.

Visually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 113 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 17.5 MB in 341 requests on a phone: media 14.0 MB (2), scripts 1.3 MB (124) and other files 919 KiB (139). Under 2 MB keeps phones on slow connections fast.

1 image (261 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 4.97 g of CO₂e: 596.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

1 link inside paragraphs relies on colour alone to stand out.

1 visible link has no text or label, so screen readers cannot say where it goes.

Elements with visible text labels do not have matching accessible names. (1 element).

Your meta description is 269 characters; Google truncates after about 160, so the end of your pitch is cut.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

Your <h1> is empty.

The homepage links to 111 pages on luvlou.com and 4 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://luvlou.com/collections/full-priced-sunglasses, https://luvlou.com/pages/delivery-shipping, https://luvlou.com/collections/virtual-try-on, https://luvlou.com/collections/all-products, https://luvlou.com/collections/new-arrivals and https://luvlou.com/collections/best-sellers and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.

5 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 211 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 15 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.