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luvlink.com.au website review
Visit site (opens in a new tab)Reviewed 10 November 202631 issues · 84 checks
This review found 31 issues worth fixing on luvlink.com.au, 12 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #9,661 of 96,449 reviewed websitesbeats 86%
- #5,688 of 52,259 online storesbeats 84%
- #5,512 of 47,340 Shopify storesbeats 83%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.9 s |
| Nov 7, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 134 ms |
| May 30, 2026 | 128 ms |
| Jun 6, 2026 | 124 ms |
| Jun 13, 2026 | 124 ms |
| Jun 20, 2026 | 128 ms |
| Jun 27, 2026 | 131 ms |
| Jul 4, 2026 | 137 ms |
| Jul 11, 2026 | 138 ms |
| Jul 18, 2026 | 143 ms |
| Jul 25, 2026 | 138 ms |
| Aug 1, 2026 | 139 ms |
| Aug 8, 2026 | 138 ms |
| Aug 15, 2026 | 138 ms |
| Aug 22, 2026 | 145 ms |
| Aug 29, 2026 | 146 ms |
| Sep 5, 2026 | 147 ms |
| Sep 12, 2026 | 149 ms |
| Sep 19, 2026 | 150 ms |
| Sep 26, 2026 | 148 ms |
| Oct 3, 2026 | 152 ms |
| Oct 10, 2026 | 157 ms |
| Oct 17, 2026 | 155 ms |
| Oct 24, 2026 | 156 ms |
| Oct 31, 2026 | 154 ms |
| Nov 7, 2026 | 152 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.9 s
1.3 s
1.8 s
2.2 s
2.6 s
3.1 s
3.5 s
Speed
Reduce unused JavaScript
1.5 s · 356 KiBAbout 356 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
3,251 HTML elements
The page has 3,251 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 59
59/100Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
550 ms · 404 KiB29 images could be 404 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (loox.io, Shopify and squarecdn.com and others), adding 1.8 MB and 766 ms of main-thread time.
Use efficient cache lifetimes
700 ms · 231 KiB15 files are served with short cache lifetimes, so returning visitors download them again (231 KiB).
Render-blocking requests
700 ms12 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
Main-thread work: 3.4 s
A phone's processor spends 3.4 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
loox.io adds 254 ms
254 msloox.io costs a phone 254 ms of main-thread work and 521 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 198 ms
198 msShopify costs a phone 198 ms of main-thread work and 773 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
250 ms · 39 KiBPolyfills for old browsers add 39 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.
Minify JavaScript
110 ms · 66 KiB66 KiB could be saved by minifying JavaScript.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 124 ms. During a long task the page ignores taps.
Reduce unused CSS
13 KiBAbout 13 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 15.7 s
15.7 sYour largest element takes 15.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 16.8 s
16.8 sThe page becomes fully interactive after 16.8 s. Good is under 3.8 s.
First Contentful Paint: 3.8 s
3.8 sThe first text or image appears after 3.8 s on a phone. Good is under 1.8 s.
Speed Index: 6.9 s
6.9 sVisually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.
Real-user TTFB: 890 ms
890 msReal visitors wait 890 ms for your server to start answering (75th percentile). Good is under 800 ms.
16 images without width and height
16 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 134 ms to 152 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 152 ms
152 msReal visitors wait 152 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 154 ms
154 msScripts block the page for only 154 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.8 MB in 279 requests
3.8 MBYour homepage downloads 3.8 MB in 279 requests on a phone: images 1.6 MB (61), scripts 933 KiB (68) and other files 798 KiB (101). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
160 KiB1 image is downloaded at several times the size a phone draws it, for example ll-styled-sept25-5-hr.jpg at 2,400 px wide, shown at 390 px. Resized copies would save about 160 KiB.
2 images in older formats
2 images (106 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (75 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.1 g of CO₂ per visit
1.06 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.06 g of CO₂e: 127.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
17 text elements with low contrast
17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
14 tap targets too small
14 tap targets are too small or too close together to hit reliably with a finger.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
2 checks passed
Every image has alt text
All 145 images in the HTML carry an alt attribute.
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
192 internal links, 15 external
The homepage links to 192 pages on luvlink.com.au and 15 external pages.
8 checks passed
Meta description: 149 characters
Your meta description is 149 characters: “Stay connected with LuvLink® Australia Friendship Lamps — tap yours and theirs lights up instantly, anywhere. Lamps, In…”.
One H1 headline
Your main headline reads: “Every touch.Every memory.Black Friday Sale On Now”.
Title: 60 characters
Your title is a healthy 60 characters: “LuvLink® Australia | Digital Photo Frames & Friendship Lamps”.
Canonical URL set
The canonical URL is https://www.luvlink.com.au/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.luvlink.com.au/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (4,262 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.luvlink.com.au/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without an H1
https://www.luvlink.com.au/pages/reviews and https://www.luvlink.com.au/collections/best-sellers-2026 have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.
6 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
24 of 24 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 1,260 words of copy
The homepage carries about 1,260 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Digital Photo Frames” and “Shop Friendship Lamps”.
26 calls to action
The homepage has 26 calls to action, for example “Shop Frames”, “Shop all frames” and “Shop Lamps”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 439 testimonial or review blocks, 40 customer or partner logos, a star rating, 2 trust badges and “3,000+ reviews”.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
21 cookies set on arrival
21Opening the homepage sets 21 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
38 other companies contacted
Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at luvlink.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Timesact Pre Order · Klaviyo Email Marketing Sms · Aftersell · Upcart · loox.io · nice-team.net · Hulk Product Options
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on luvlink.com.au, including 17 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.