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lwtinternational.com website review

Visit site (opens in a new tab)Reviewed 5 November 202624 issues · 68 checks

This review found 24 issues worth fixing on lwtinternational.com, 8 of them high impact, across 68 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of lwtinternational.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lwtinternational.com at 0.6 s0.6 s
  2. lwtinternational.com at 1.2 s1.2 s
  3. lwtinternational.com at 1.8 s1.8 s
  4. lwtinternational.com at 2.4 s2.4 s
  5. lwtinternational.com at 3.0 s3.0 s
  6. lwtinternational.com at 3.6 s3.6 s
  7. lwtinternational.com at 4.2 s4.2 s
  8. lwtinternational.com at 4.8 s4.8 s

Speed

4 to fix67
  • Improve image delivery

    12.2 s · 5.8 MB

    7 images could be 5.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 12.2 s faster on a phone.

  • Render-blocking requests

    1.6 s

    27 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • Shopify adds 164 ms

    164 ms

    Shopify costs a phone 164 ms of main-thread work and 607 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2 third-party services on the page

    2 third-party services load with your homepage (Shopify and Google Fonts), adding 719 KiB and 164 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 37 KiB

    About 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 159 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    23 KiB

    About 23 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    22 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (22 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.0 s

    A phone's processor spends 1.0 s on main-thread work while loading, 227 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix67
  • Largest Contentful Paint: 55.0 s

    55.0 s

    Your largest element takes 55.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 57.7 s

    57.7 s

    The page becomes fully interactive after 57.7 s. Good is under 3.8 s.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Speed Index: 5.0 s

    5.0 s

    Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

5 to fix18
  • Page weight: 20.7 MB in 99 requests

    20.7 MB

    Your homepage downloads 20.7 MB in 99 requests on a phone: images 20.2 MB (33), scripts 223 KiB (29) and stylesheets 142 KiB (27). Under 2 MB keeps phones on slow connections fast.

  • 12 images over 500 KB

    12 images weigh 15.8 MB together. On a phone connection a single image that size takes seconds.

  • 4 images far larger than shown

    3.2 MB

    4 images are downloaded at several times the size a phone draws them, for example services-family-care-banner-v1.png at 1,619 px wide, shown at 350 px. Resized copies would save about 3.2 MB.

  • 14 images in older formats

    14 images (14.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (1.9 MB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 5.9 g of CO₂ per visit

    5.87 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.87 g of CO₂e: 704.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

2 to fixGoogle 9797
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 54 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10089
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 119 internal links, 0 external

    The homepage links to 119 pages on lwtinternational.com and 0 external pages.

5 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “Explore personalized wellness consultations, supplements, and at-home wellness technology. Get to know Aaron and Michae…”.

  • One H1 headline

    Your main headline reads: “Personalized wellness.Guidance that makes sense.”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Living Well Today | Wellness Consultations & Supplements”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://lwtinternational.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://lwtinternational.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,064 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 2 pages share a title

    https://lwtinternational.com/pages/about and https://lwtinternational.com/pages/practitioners all use the title “About Living Well Today | Advanced Guided Wellness”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    https://lwtinternational.com/pages/about and https://lwtinternational.com/pages/practitioners use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Connecting to 'https://fonts.googleapis.com/css2?family=Cormorant+Garamond:ital,wght@0,500;0,600;1,600&family=Inter:wgh…”.

2 checks passed
  • Tap targets are thumb-sized

    22 of 22 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 10 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 533 words of copy

    The homepage carries about 533 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop wellness products”.

  • 34 calls to action

    The homepage has 34 calls to action, for example “Shop wellness essentials →”, “Shop” and “Shop wellness products”.

  • 10 short forms

    10 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lwtinternational.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Henrico

Upkeep, stack, hiring and company data from programmable.info

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This review found 24 issues on lwtinternational.com, including 8 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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