lycan-project.com website review

13 images could be 735 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.5 s faster on a phone.

A phone's processor spends 17.0 s on main-thread work while loading, 968 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

About 397 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 810 ms faster on a phone.

Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

21 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

Shopify costs a phone 201 ms of main-thread work and 657 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

3 long tasks block the main thread while loading, the longest for 252 ms. During a long task the page ignores taps.

The page has 2,228 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

7 third-party services load with your homepage (Shopify, bestfreecdn.com and conversionbear.com and others), adding 860 KiB and 326 ms of main-thread time.

7 files are served with short cache lifetimes, so returning visitors download them again (114 KiB).

About 12 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

Your largest element takes 12.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 12.9 s. Good is under 3.8 s.

The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.5 MB in 398 requests on a phone: images 1.4 MB (28), other files 1.1 MB (205) and scripts 780 KiB (120). Under 2 MB keeps phones on slow connections fast.

6 images are downloaded at several times the size a phone draws them, for example IMG_20260724_131515.png at 2,000 px wide, shown at 360 px. Resized copies would save about 454 KiB.

2 images further down the page (296 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

1 image (121 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.01 g of CO₂e: 120.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Your title is only 25 characters: “Awruff Gear – AWRUFF GEAR”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your canonical URL points to awruffgear.com, not lycan-project.com, so Google may credit that host instead.

Your meta description is 170 characters; Google truncates after about 160, so the end of your pitch is cut.

Your <h1> is empty.

The homepage links to 79 pages on lycan-project.com and 18 external pages.

https://lycan-project.com/collections/all, https://lycan-project.com/policies/shipping-policy, https://lycan-project.com/collections/discover, https://lycan-project.com/collections/lanyard-tags, https://lycan-project.com/collections/keychains and https://lycan-project.com/collections/cards-badges and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.

The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 250 words of visible text.

Opening the homepage sets 12 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.