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ma-web.nl website review
Visit site (opens in a new tab)Reviewed 29 October 202638 issues · 82 checks
This review found 38 issues worth fixing on ma-web.nl, 16 of them high impact, across 82 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.1 s |
| May 16, 2026 | 1.1 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.2 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.1 s |
| Aug 15, 2026 | 1.1 s |
| Aug 22, 2026 | 1.1 s |
| Aug 29, 2026 | 1.1 s |
| Sep 5, 2026 | 1.1 s |
| Sep 12, 2026 | 1.1 s |
| Sep 19, 2026 | 1.1 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 107 ms |
| May 16, 2026 | 106 ms |
| May 23, 2026 | 106 ms |
| May 30, 2026 | 106 ms |
| Jun 6, 2026 | 103 ms |
| Jun 13, 2026 | 102 ms |
| Jun 20, 2026 | 101 ms |
| Jun 27, 2026 | 102 ms |
| Jul 4, 2026 | 102 ms |
| Jul 11, 2026 | 103 ms |
| Jul 18, 2026 | 104 ms |
| Jul 25, 2026 | 102 ms |
| Aug 1, 2026 | 104 ms |
| Aug 8, 2026 | 102 ms |
| Aug 15, 2026 | 103 ms |
| Aug 22, 2026 | 107 ms |
| Aug 29, 2026 | 108 ms |
| Sep 5, 2026 | 110 ms |
| Sep 12, 2026 | 110 ms |
| Sep 19, 2026 | 108 ms |
| Sep 26, 2026 | 108 ms |
| Oct 3, 2026 | 110 ms |
| Oct 10, 2026 | 109 ms |
| Oct 17, 2026 | 111 ms |
| Oct 24, 2026 | 111 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
3.9 s · 30.1 MB21 files are served with short cache lifetimes, so returning visitors download them again (30.1 MB).
Reduce unused JavaScript
2.9 s · 527 KiBAbout 527 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.
Reduce unused CSS
1.8 s · 383 KiBAbout 383 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.8 s faster on a phone.
Render-blocking requests
1.6 s1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 1.6 s.
Mobile performance score: 50
50/100Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.
6 third-party services on the page
6 third-party services load with your homepage (Google Tag Manager, cookieconsent.io and Google Analytics and others), adding 851 KiB and 761 ms of main-thread time.
Improve image delivery
681 KiB4 images could be 681 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google Tag Manager adds 589 ms
589 msGoogle Tag Manager costs a phone 589 ms of main-thread work and 677 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
650 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 650 ms).
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 192 ms. During a long task the page ignores taps.
Document request latency
19 KiBThe HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.6 s
A phone's processor spends 1.6 s on main-thread work while loading, 744 ms of it running JavaScript. That is comfortably low.
Server response: 216 ms
216 msYour server sent the HTML in 216 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 12.4 s
12.4 sYour largest element takes 12.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Wij en onze partners gebruiken technologie op onze site, zo…”.
First Contentful Paint: 7.0 s
7.0 sThe first text or image appears after 7.0 s on a phone. Good is under 1.8 s.
Time to Interactive: 15.0 s
15.0 sThe page becomes fully interactive after 15.0 s. Good is under 3.8 s.
Speed Index: 9.9 s
9.9 sVisually, the page fills in at 9.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 283 ms
283 msScripts block taps and scrolling for 283 ms in total while the page loads. Good is under 200 ms.
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 107 ms to 111 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 110 ms
110 msReal visitors wait 110 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 458 ms
458 msReal visitors wait 458 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.006
0.006The layout barely moves while loading (CLS 0.006, good is under 0.1).
Images and page weight
Page weight: 31.0 MB in 40 requests
31.0 MBYour homepage downloads 31.0 MB in 40 requests on a phone: media 28.6 MB (4), scripts 1.0 MB (10) and images 821 KiB (10). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
primary-logo.png weighs 564 KiB. On a phone connection a single image that size takes seconds.
2 images far larger than shown
648 KiB2 images are downloaded at several times the size a phone draws them, for example primary-logo.png at 4,200 px wide, shown at 130 px. Resized copies would save about 648 KiB.
5 images in older formats
5 images (808 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images below the first screen load straight away
4 images further down the page (244 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 8.8 g of CO₂ per visit
8.78 gBy the Sustainable Web Design model, a visit to your homepage emits about 8.78 g of CO₂e: 1053.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
4 images without alt text
4 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (13 elements)
All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
26 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 31 WCAG 2.2 A/AA and best-practice rules on the phone render: 26 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is short (63 characters)
Your meta description is only 63 characters: “Welkom bij Mediacollege Amsterdam | mbo-vakschool voor de media”. 70 to 160 characters is enough to sell the click.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No robots.txt
There is no robots.txt at ma-web.nl/robots.txt, the first file search crawlers ask for.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
44 internal links, 5 external
The homepage links to 44 pages on ma-web.nl and 5 external pages.
3 checks passed
Title: 63 characters
Your title is a healthy 63 characters: “Welkom bij Mediacollege Amsterdam | mbo-vakschool voor de media”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
XML sitemap found
Your XML sitemap is reachable at https://www.ma-web.nl/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.ma-web.nl/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (262 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
https://www.ma-web.nl/opleidingen and https://www.ma-web.nl/opleidingen/opleidingsoverzicht all use the title “Opleidingsoverzicht Mediacollege Amsterdam”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages share a meta description
https://www.ma-web.nl/opleidingen and https://www.ma-web.nl/opleidingen/opleidingsoverzicht use the same meta description. A description written for each page earns more clicks.
1 page slow to respond
https://www.ma-web.nl/vmbo took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
15 of 15 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 268 words of copy
The homepage carries about 268 words of visible text.
2 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Contact”.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
9 other companies contacted
Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ma-web.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Analytics
- Google Tag Manager
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on ma-web.nl, including 15 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.