machidesign.tw website review

About 120 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

Your mobile performance score is 76. Pages that score under 90 lose visitors before the first paint.

8 images could be 193 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

Shopify costs a phone 2 ms of main-thread work and 692 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

5 third-party services load with your homepage (Google Tag Manager, widgetic.com and Shopify and others), adding 875 KiB and 86 ms of main-thread time.

About 19 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.

1 long task block the main thread while loading, the longest for 84 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

2 files are served with short cache lifetimes, so returning visitors download them again (8 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 5.0 s. Good is under 3.8 s.

16 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

12 images further down the page (574 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

1 image (108 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.46 g of CO₂e: 55.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

9 visible links have no text or label, so screen readers cannot say where they go.

The robots meta tag says “noindex”: Google is told not to list this page at all.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 5 characters: “Debby”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 2 <h1> headlines (“<img src="//machidesign.tw/cdn/shop/files/debby_n…” and “網頁設計”). One clear main headline is easier for people and search engines.

The homepage links to 16 pages on machidesign.tw and 15 external pages.

https://machidesign.tw/pages/info, https://machidesign.tw/blogs/%E7%B6%B2%E9%A0%81%E4%BD%9C%E5%93%81, https://machidesign.tw/blogs/edm%E8%A8%AD%E8%A8%88, https://machidesign.tw/blogs/%E5%B9%B3%E9%9D%A2%E8%A8%AD%E8%A8%88-%E5%8D%B0%E5%88%B7 and https://machidesign.tw/blogs/%E8%A8%AD%E8%A8%88%E8%AA%8C have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 5 pages by a URL that isn't their canonical one, for example https://machidesign.tw/pages/%E5%93%81%E7%89%8C%E7%B6%B2%E7%AB%99, whose canonical is https://machidesign.tw/pages/%e5%93%81%e7%89%8c%e7%b6%b2%e7%ab%99. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://machidesign.tw/pages/info, https://machidesign.tw/pages/%E5%93%81%E7%89%8C%E7%B6%B2%E7%AB%99, https://machidesign.tw/blogs/%E7%B6%B2%E9%A0%81%E4%BD%9C%E5%93%81, https://machidesign.tw/blogs/edm%E8%A8%AD%E8%A8%88, https://machidesign.tw/blogs/%E5%B9%B3%E9%9D%A2%E8%A8%AD%E8%A8%88-%E5%8D%B0%E5%88%B7 and https://machidesign.tw/blogs/%E8%A8%AD%E8%A8%88%E8%AA%8C have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 6 pages linked from your homepage and read each the way a search engine does.

7 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 12 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.