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macadegolf.se website review
Visit site (opens in a new tab)Reviewed 7 November 202626 issues · 72 checks
This review found 26 issues worth fixing on macadegolf.se, 7 of them high impact, across 72 checks. The most urgent: page weight: 20.1 MB in 302 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #38,682 of 97,597 reviewed websitesbeats 55%
- #24,774 of 53,147 online storesbeats 47%
- #23,774 of 48,187 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.2 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 69 ms |
| May 23, 2026 | 69 ms |
| May 30, 2026 | 70 ms |
| Jun 6, 2026 | 71 ms |
| Jun 13, 2026 | 73 ms |
| Jun 20, 2026 | 75 ms |
| Jun 27, 2026 | 72 ms |
| Jul 4, 2026 | 73 ms |
| Jul 11, 2026 | 71 ms |
| Jul 18, 2026 | 71 ms |
| Jul 25, 2026 | 71 ms |
| Aug 1, 2026 | 70 ms |
| Aug 8, 2026 | 70 ms |
| Aug 15, 2026 | 70 ms |
| Aug 22, 2026 | 70 ms |
| Aug 29, 2026 | 71 ms |
| Sep 5, 2026 | 71 ms |
| Sep 12, 2026 | 71 ms |
| Sep 19, 2026 | 72 ms |
| Sep 26, 2026 | 77 ms |
| Oct 3, 2026 | 80 ms |
| Oct 10, 2026 | 87 ms |
| Oct 17, 2026 | 89 ms |
| Oct 24, 2026 | 88 ms |
| Oct 31, 2026 | 89 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
1.9 s
2.9 s
3.8 s
4.8 s
5.7 s
6.7 s
7.6 s
Speed
Render-blocking requests
1.3 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
8 third-party services on the page
8 third-party services load with your homepage (Cookiebot, Clarity and Shopify and others), adding 17.9 MB and 408 ms of main-thread time.
Shopify adds 65 ms
65 msShopify costs a phone 65 ms of main-thread work and 17.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 73
73/100Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
450 ms · 87 KiB10 files are served with short cache lifetimes, so returning visitors download them again (87 KiB).
Main-thread work: 2.5 s
A phone's processor spends 2.5 s on main-thread work while loading, 945 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,512 HTML elements
The page has 1,512 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
245 KiB12 images could be 245 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 66 ms. During a long task the page ignores taps.
Reduce unused JavaScript
22 KiBAbout 22 KiB of JavaScript is downloaded but never used on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
2 KiB2 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 5.6 s
5.6 sYour largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 8.4 s
8.4 sThe page becomes fully interactive after 8.4 s. Good is under 3.8 s.
Tap response (INP) got 28% slower for real visitors
+28%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 69 ms to 89 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 4.7 s
4.7 sVisually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
8 images without width and height
8 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 93 ms
93 msReal visitors wait 93 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 482 ms
482 msReal visitors wait 482 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.082
0.082The layout barely moves while loading (CLS 0.082, good is under 0.1).
Total Blocking Time: 10 ms
10 msScripts block the page for only 10 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 20.1 MB in 302 requests
20.1 MBYour homepage downloads 20.1 MB in 302 requests on a phone: media 17.3 MB (4), other files 969 KiB (143) and images 946 KiB (34). Under 2 MB keeps phones on slow connections fast.
About 5.7 g of CO₂ per visit
5.70 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.70 g of CO₂e: 683.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
21 images without alt text
21 images have no alt text, which hurts accessibility and image search.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
15 text elements with low contrast
15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Headings skip levels
Headings skip levels (h3 → h5, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
5 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 7 WCAG 2.2 A/AA and best-practice rules on the phone render: 5 passed and 2 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (182 characters)
Your meta description is 182 characters; Google truncates after about 160, so the end of your pitch is cut.
One H1 headline
Your <h1> is empty.
179 internal links, 7 external
The homepage links to 179 pages on macadegolf.se and 7 external pages.
6 checks passed
Title: 44 characters
Your title is a healthy 44 characters: “Macade Golf | Performance based Golf Apparel”.
Canonical URL set
The canonical URL is https://eu.macadegolf.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://eu.macadegolf.com/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes https://eu.macadegolf.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
4 pages without a meta description
https://eu.macadegolf.com/collections/men-crossover-26, https://eu.macadegolf.com/collections/men-trending, https://eu.macadegolf.com/collections/men-knit-shirts and https://eu.macadegolf.com/collections/men-knitwear have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://eu.macadegolf.com/collections/men-crossover-26, https://eu.macadegolf.com/collections/men-latest, https://eu.macadegolf.com/collections/men-trending, https://eu.macadegolf.com/collections/men-shirts, https://eu.macadegolf.com/collections/men-polos and https://eu.macadegolf.com/collections/men-tees and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages slow to respond
https://eu.macadegolf.com/collections/men-knitwear, https://eu.macadegolf.com/collections/men-bottoms and https://eu.macadegolf.com/collections/men-trousers took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 99 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Refused to apply style from 'https://eu.macadegolf.com/cdn/shop/t/212/assets/section-page-settings.css?v=61293' because…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 500 words of copy
The homepage carries about 500 words of visible text.
4 checks passed
12 calls to action
The homepage has 12 calls to action, for example “Contact us”, “Shop Men” and “Shop Women”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
14 cookies set on arrival
14Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
2 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at macadegolf.se, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Geo Pro Geolocation · Yotpo Product Reviews · Hulk Form Builder · Microsoft Clarity · Easylocation · Voyado Engage · Stape Remix · Elitecart Upsell · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on macadegolf.se, including 13 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.