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macadegolf.se website review

Visit site (opens in a new tab)Reviewed 7 November 202626 issues · 72 checks

This review found 26 issues worth fixing on macadegolf.se, 7 of them high impact, across 72 checks. The most urgent: page weight: 20.1 MB in 302 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.2 sMay 16Oct 311.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
92 ms66 msMay 16Oct 3189 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202669 ms
May 23, 202669 ms
May 30, 202670 ms
Jun 6, 202671 ms
Jun 13, 202673 ms
Jun 20, 202675 ms
Jun 27, 202672 ms
Jul 4, 202673 ms
Jul 11, 202671 ms
Jul 18, 202671 ms
Jul 25, 202671 ms
Aug 1, 202670 ms
Aug 8, 202670 ms
Aug 15, 202670 ms
Aug 22, 202670 ms
Aug 29, 202671 ms
Sep 5, 202671 ms
Sep 12, 202671 ms
Sep 19, 202672 ms
Sep 26, 202677 ms
Oct 3, 202680 ms
Oct 10, 202687 ms
Oct 17, 202689 ms
Oct 24, 202688 ms
Oct 31, 202689 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of macadegolf.se (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. macadegolf.se at 1.0 s1.0 s
  2. macadegolf.se at 1.9 s1.9 s
  3. macadegolf.se at 2.9 s2.9 s
  4. macadegolf.se at 3.8 s3.8 s
  5. macadegolf.se at 4.8 s4.8 s
  6. macadegolf.se at 5.7 s5.7 s
  7. macadegolf.se at 6.7 s6.7 s
  8. macadegolf.se at 7.6 s7.6 s

Speed

7 to fix73
  • Render-blocking requests

    1.3 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Cookiebot, Clarity and Shopify and others), adding 17.9 MB and 408 ms of main-thread time.

  • Shopify adds 65 ms

    65 ms

    Shopify costs a phone 65 ms of main-thread work and 17.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 73

    73/100

    Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    450 ms · 87 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (87 KiB).

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 945 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,512 HTML elements

    The page has 1,512 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    245 KiB

    12 images could be 245 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 66 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    22 KiB

    About 22 KiB of JavaScript is downloaded but never used on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

  • Duplicated JavaScript

    2 KiB

    2 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 5.6 s

    5.6 s

    Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 8.4 s

    8.4 s

    The page becomes fully interactive after 8.4 s. Good is under 3.8 s.

  • Tap response (INP) got 28% slower for real visitors

    +28%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 69 ms to 89 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 4.7 s

    4.7 s

    Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 93 ms

    93 ms

    Real visitors wait 93 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 482 ms

    482 ms

    Real visitors wait 482 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.082

    0.082

    The layout barely moves while loading (CLS 0.082, good is under 0.1).

  • Total Blocking Time: 10 ms

    10 ms

    Scripts block the page for only 10 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix33
  • Page weight: 20.1 MB in 302 requests

    20.1 MB

    Your homepage downloads 20.1 MB in 302 requests on a phone: media 17.3 MB (4), other files 969 KiB (143) and images 946 KiB (34). Under 2 MB keeps phones on slow connections fast.

  • About 5.7 g of CO₂ per visit

    5.70 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.70 g of CO₂e: 683.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 8772
  • 21 images without alt text

    21 images have no alt text, which hurts accessibility and image search.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 15 text elements with low contrast

    15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Headings skip levels

    Headings skip levels (h3 → h5, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 5 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 7 WCAG 2.2 A/AA and best-practice rules on the phone render: 5 passed and 2 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • Meta description is long (182 characters)

    Your meta description is 182 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 179 internal links, 7 external

    The homepage links to 179 pages on macadegolf.se and 7 external pages.

6 checks passed
  • Title: 44 characters

    Your title is a healthy 44 characters: “Macade Golf | Performance based Golf Apparel”.

  • Canonical URL set

    The canonical URL is https://eu.macadegolf.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://eu.macadegolf.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes https://eu.macadegolf.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 4 pages without a meta description

    https://eu.macadegolf.com/collections/men-crossover-26, https://eu.macadegolf.com/collections/men-trending, https://eu.macadegolf.com/collections/men-knit-shirts and https://eu.macadegolf.com/collections/men-knitwear have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://eu.macadegolf.com/collections/men-crossover-26, https://eu.macadegolf.com/collections/men-latest, https://eu.macadegolf.com/collections/men-trending, https://eu.macadegolf.com/collections/men-shirts, https://eu.macadegolf.com/collections/men-polos and https://eu.macadegolf.com/collections/men-tees and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages slow to respond

    https://eu.macadegolf.com/collections/men-knitwear, https://eu.macadegolf.com/collections/men-bottoms and https://eu.macadegolf.com/collections/men-trousers took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 99 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9692
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Refused to apply style from 'https://eu.macadegolf.com/cdn/shop/t/212/assets/section-page-settings.css?v=61293' because…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix64
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 500 words of copy

    The homepage carries about 500 words of visible text.

4 checks passed
  • 12 calls to action

    The homepage has 12 calls to action, for example “Contact us”, “Shop Men” and “Shop Women”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at macadegolf.se, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Geo Pro Geolocation · Yotpo Product Reviews · Hulk Form Builder · Microsoft Clarity · Easylocation · Voyado Engage · Stape Remix · Elitecart Upsell · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 26 issues on macadegolf.se, including 13 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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