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mackenthuns.com website review

Visit site (opens in a new tab)Reviewed 24 October 202633 issues · 91 checks

This review found 33 issues worth fixing on mackenthuns.com, 14 of them high impact, across 91 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.6 sMay 2Oct 171.8 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.2 s
May 9, 20262.1 s
May 16, 20262.1 s
May 23, 20262.0 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.8 s
Aug 8, 20261.7 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.8 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
119 ms70 msMay 2Oct 17113 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202679 ms
May 9, 202677 ms
May 16, 202677 ms
May 23, 202678 ms
May 30, 202679 ms
Jun 6, 202681 ms
Jun 13, 202680 ms
Jun 20, 202680 ms
Jun 27, 202678 ms
Jul 4, 202676 ms
Jul 11, 202679 ms
Jul 18, 202683 ms
Jul 25, 202690 ms
Aug 1, 202696 ms
Aug 8, 2026105 ms
Aug 15, 2026106 ms
Aug 22, 2026108 ms
Aug 29, 2026108 ms
Sep 5, 2026105 ms
Sep 12, 2026108 ms
Sep 19, 2026108 ms
Sep 26, 2026110 ms
Oct 3, 2026111 ms
Oct 10, 2026112 ms
Oct 17, 2026113 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mackenthuns.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mackenthuns.com at 4.4 s4.4 s
  2. mackenthuns.com at 8.7 s8.7 s
  3. mackenthuns.com at 13.1 s13.1 s
  4. mackenthuns.com at 17.5 s17.5 s
  5. mackenthuns.com at 21.9 s21.9 s
  6. mackenthuns.com at 26.2 s26.2 s
  7. mackenthuns.com at 30.6 s30.6 s
  8. mackenthuns.com at 35.0 s35.0 s

Speed

11 to fix46
  • Reduce unused JavaScript

    6.3 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.3 s faster on a phone.

  • Improve image delivery

    2.5 s · 2.2 MB

    13 images could be 2.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.5 s faster on a phone.

  • Render-blocking requests

    2.8 s

    55 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.8 s.

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, YouTube and Tealium and others), adding 2.1 MB and 1.2 s of main-thread time.

  • Reduce unused CSS

    750 ms · 170 KiB

    About 170 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Use efficient cache lifetimes

    650 ms · 180 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (180 KiB).

  • Google Tag Manager adds 590 ms

    590 ms

    Google Tag Manager costs a phone 590 ms of main-thread work and 846 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • YouTube adds 464 ms

    464 ms

    YouTube costs a phone 464 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.7 s

    A phone's processor spends 3.7 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Minify JavaScript

    300 ms · 12 KiB

    12 KiB could be saved by minifying JavaScript.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 197 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    25 KiB

    Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

  • Minify CSS

    12 KiB

    12 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • First Contentful Paint: 10.2 s

    10.2 s

    The first text or image appears after 10.2 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 30.2 s

    30.2 s

    Your largest element takes 30.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “#image_title”.

  • Time to Interactive: 30.8 s

    30.8 s

    The page becomes fully interactive after 30.8 s. Good is under 3.8 s.

  • Speed Index: 11.6 s

    11.6 s

    Visually, the page fills in at 11.6 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 44% slower for real visitors

    +44%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 79 ms to 113 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 390 ms

    390 ms

    Scripts block taps and scrolling for 390 ms in total while the page loads. Good is under 200 ms.

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 111 ms

    111 ms

    Real visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 747 ms

    747 ms

    Real visitors wait 747 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 19% faster for real visitors

    -19%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 6.2 MB in 162 requests

    6.2 MB

    Your homepage downloads 6.2 MB in 162 requests on a phone: images 3.2 MB (19), scripts 2.4 MB (62) and fonts 289 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • 2 images below the first screen load straight away

    2 images further down the page (44 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.8 g of CO₂ per visit

    1.77 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.77 g of CO₂e: 212.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8989
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • Banner landmark should not be contained in another landmark (2 elements)

    Banner landmark should not be contained in another landmark: 2 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 17 links without text

    17 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 16 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10090
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 88 internal links, 24 external

    The homepage links to 88 pages on mackenthuns.com and 24 external pages.

7 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Shop fresh produce, quality meats, bakery favorites, weekly deals, recipes, and wellness tips at Mackenthun's, your fam…”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “Mackenthun's Fine Foods | Minnesota Grocery Since 1917”.

  • Canonical URL set

    The canonical URL is https://mackenthuns.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mackenthuns.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (530 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://mackenthuns.com/llms.txt (69 KiB, 386 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    41 of 48 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 255 words of copy

    The homepage carries about 255 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “MACKENTHUN’S GIFT CARD ORDER FORM” and “CONTACT US”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Mackenthun’s Gift Card Order Form”, “Contact Us” and “Shop Now”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Cloudflare Web Analytics.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mackenthuns.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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