macrosw.com website review

The page goes through 2 redirects before it starts loading, costing about 2.7 s. Link and advertise the final URL directly.

Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

The HTML itself could arrive about 300 ms sooner: redirects, a slow server response or missing compression delay everything after it.

The page has 2,545 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 45 ms of main-thread work and 461 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 25 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

5 KiB could be saved by minifying CSS.

2 third-party services load with your homepage (Shopify and shop.app), adding 469 KiB and 46 ms of main-thread time.

10 images could be 61 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

6 KiB could be saved by minifying JavaScript.

4 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 KiB JavaScript is shipped twice across bundles.

Your largest element takes 9.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 9.5 s. Good is under 3.8 s.

Visually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.5 MB in 328 requests on a phone: other files 834 KiB (102), images 690 KiB (52) and scripts 442 KiB (93). Under 2 MB keeps phones on slow connections fast.

FreeToBeFree_Hero_Image_1920x700_RWxNLk.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.71 g of CO₂e: 85.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

8 visible links have no text or label, so screen readers cannot say where they go.

4 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 7 characters: “Macrosw”. Between 30 and 65 characters leaves room to say what you do and for whom.

Structured data found (Product) but with 3 problems, for example “Product: missing name”.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

Open Graph is missing og:description, so shared links fall back to guesses.

The homepage links to 362 pages on macrosw.com and 1 external page.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://macrosw.com/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 136 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 977 words of visible text.

Opening the homepage sets 8 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.