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mactools.com website review

Visit site (opens in a new tab)Reviewed 6 November 202626 issues · 77 checks

This review found 26 issues worth fixing on mactools.com, 5 of them high impact, across 77 checks. The most urgent: page weight: 9.9 MB in 225 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
902 ms795 msMay 16Oct 31815 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 2026820 ms
May 23, 2026813 ms
May 30, 2026807 ms
Jun 6, 2026808 ms
Jun 13, 2026815 ms
Jun 20, 2026829 ms
Jun 27, 2026847 ms
Jul 4, 2026875 ms
Jul 11, 2026890 ms
Jul 18, 2026888 ms
Jul 25, 2026870 ms
Aug 1, 2026856 ms
Aug 8, 2026849 ms
Aug 15, 2026861 ms
Aug 22, 2026880 ms
Aug 29, 2026882 ms
Sep 5, 2026886 ms
Sep 12, 2026887 ms
Sep 19, 2026868 ms
Sep 26, 2026853 ms
Oct 3, 2026834 ms
Oct 10, 2026819 ms
Oct 17, 2026815 ms
Oct 24, 2026815 ms
Oct 31, 2026815 ms
Real-visitor tap response (INP)75th percentile, phones
93 ms85 msMay 16Oct 3190 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202686 ms
May 23, 202686 ms
May 30, 202687 ms
Jun 6, 202687 ms
Jun 13, 202687 ms
Jun 20, 202687 ms
Jun 27, 202688 ms
Jul 4, 202688 ms
Jul 11, 202688 ms
Jul 18, 202688 ms
Jul 25, 202688 ms
Aug 1, 202688 ms
Aug 8, 202689 ms
Aug 15, 202690 ms
Aug 22, 202692 ms
Aug 29, 202692 ms
Sep 5, 202692 ms
Sep 12, 202692 ms
Sep 19, 202692 ms
Sep 26, 202691 ms
Oct 3, 202689 ms
Oct 10, 202689 ms
Oct 17, 202689 ms
Oct 24, 202688 ms
Oct 31, 202690 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mactools.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mactools.com at 0.4 s0.4 s
  2. mactools.com at 0.9 s0.9 s
  3. mactools.com at 1.3 s1.3 s
  4. mactools.com at 1.7 s1.7 s
  5. mactools.com at 2.2 s2.2 s
  6. mactools.com at 2.6 s2.6 s
  7. mactools.com at 3.0 s3.0 s
  8. mactools.com at 3.5 s3.5 s

Speed

5 to fix77
  • Mobile performance score: 77

    77/100

    Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    670 KiB

    17 images could be 670 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 517 ms. During a long task the page ignores taps.

  • Main-thread work: 3.0 s

    A phone's processor spends 3.0 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,524 HTML elements

    The page has 2,524 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, Optanon and modapps.com.au and others), adding 586 KiB and 386 ms of main-thread time.

  • Use efficient cache lifetimes

    200 ms · 126 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (126 KiB).

  • Reduce unused JavaScript

    170 KiB

    About 170 KiB of JavaScript is downloaded but never used on this page.

  • Reduce unused CSS

    34 KiB

    About 34 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    10 KiB

    10 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Speed Index: 6.5 s

    6.5 s

    Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 7.1 s

    7.1 s

    The page becomes fully interactive after 7.1 s. Good is under 3.8 s.

  • Total Blocking Time: 302 ms

    302 ms

    Scripts block taps and scrolling for 302 ms in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 3.0 s

    3.0 s

    Your largest element takes 3.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Join more than 1,200 Mac Tools franchisees and distributors…”. Most of its time is element render delay (2.6 s).

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 86 ms to 90 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.9 s

    0.9 s

    Real visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 134 ms

    134 ms

    Real visitors wait 134 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.7 s

    0.7 s

    Real visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 342 ms

    342 ms

    Real visitors wait 342 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.006

    0.006

    The layout barely moves while loading (CLS 0.006, good is under 0.1).

Images and page weight

2 to fix69
  • Page weight: 9.9 MB in 225 requests

    9.9 MB

    Your homepage downloads 9.9 MB in 225 requests on a phone: media 7.3 MB (2), images 1.1 MB (36) and other files 787 KiB (95). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    AG525AH90_AG325AH90_IU5_9a5f17de-282a-4bd4-b58d-2495eb2c4867 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images in older formats

    2 images (163 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (49 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.8 g of CO₂ per visit

    2.82 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.82 g of CO₂e: 338.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9595
  • 24 text elements with low contrast

    24 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • One H1 headline

    Your <h1> is empty.

  • 357 internal links, 25 external

    The homepage links to 357 pages on mactools.com and 25 external pages.

7 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Worldwide supplier of automotive hand tools, toolboxes, power tools, electronics, and shop equipment. Mac Tools defines…”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “Mac Tools® Professional Automotive Tools Official Site”.

  • Canonical URL set

    The canonical URL is https://www.mactools.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mactools.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,870 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.mactools.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 177 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    40 of 43 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix63
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 2 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 719 words of copy

    The homepage carries about 719 words of visible text.

3 checks passed
  • 17 calls to action

    The homepage has 17 calls to action, for example “Specialty & Shop Equipment”, “Shop Equipment” and “Shop Accessories”.

  • 16 short forms

    16 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mactools.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 1 app. It is code from another company running for your shoppers.

Apps your storefront loads

Onetrust Consent Management

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Founded
1938
Headquarters
Westerville

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 26 issues on mactools.com, including 11 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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