madebytheword.com website review

11 files are served with short cache lifetimes, so returning visitors download them again (161 KiB).

About 223 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

8 third-party services load with your homepage (Shopify, omnisnippet1.com and subi.co and others), adding 13.3 MB and 240 ms of main-thread time.

Shopify costs a phone 176 ms of main-thread work and 13.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

3 images could be 212 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

The page has 1,772 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 25 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 5 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB JavaScript is shipped twice across bundles.

4 KiB could be saved by minifying JavaScript.

Your largest element takes 10.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 10.9 s. Good is under 3.8 s.

Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

15 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 14.8 MB in 214 requests on a phone: media 12.4 MB (1), other files 944 KiB (89) and scripts 807 KiB (92). Under 2 MB keeps phones on slow connections fast.

04EF7194-5A97-4968-A328-57551DE78A9A_1_102_o.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 4.18 g of CO₂e: 501.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

5 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 16 characters: “Made By The Word”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

Your <h1> is empty.

The homepage links to 45 pages on madebytheword.com and 7 external pages.

Your homepage links to https://www.madebytheword.com/pages/wishlist, which answers with an error. Visitors hit a dead end and search engines drop it.

https://www.madebytheword.com/pages/shop, https://www.madebytheword.com/collections/dream-life-collection, https://www.madebytheword.com/pages/our-story, https://www.madebytheword.com/pages/speaker-request, https://www.madebytheword.com/blogs/blog and https://www.madebytheword.com/pages/become-an-affiliate and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.madebytheword.com/pages/shop, https://www.madebytheword.com/pages/our-story, https://www.madebytheword.com/pages/speaker-request, https://www.madebytheword.com/blogs/blog, https://www.madebytheword.com/pages/become-an-affiliate and https://www.madebytheword.com/pages/wholesale and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

3 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Social proof on the homepage: 123 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,864 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.