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madecentro.com website review

Visit site (opens in a new tab)Reviewed 4 November 202652 issues · 89 checks

This review found 52 issues worth fixing on madecentro.com, 26 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s3.2 sMay 16Oct 313.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.3 s
May 23, 20263.2 s
May 30, 20263.2 s
Jun 6, 20263.3 s
Jun 13, 20263.3 s
Jun 20, 20263.3 s
Jun 27, 20263.4 s
Jul 4, 20263.3 s
Jul 11, 20263.3 s
Jul 18, 20263.3 s
Jul 25, 20263.3 s
Aug 1, 20263.3 s
Aug 8, 20263.3 s
Aug 15, 20263.3 s
Aug 22, 20263.3 s
Aug 29, 20263.3 s
Sep 5, 20263.3 s
Sep 12, 20263.4 s
Sep 19, 20263.3 s
Sep 26, 20263.3 s
Oct 3, 20263.2 s
Oct 10, 20263.3 s
Oct 17, 20263.4 s
Oct 24, 20263.4 s
Oct 31, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
367 ms218 msMay 16Oct 31242 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026286 ms
May 23, 2026263 ms
May 30, 2026251 ms
Jun 6, 2026251 ms
Jun 13, 2026254 ms
Jun 20, 2026255 ms
Jun 27, 2026300 ms
Jul 4, 2026346 ms
Jul 11, 2026350 ms
Jul 18, 2026344 ms
Jul 25, 2026287 ms
Aug 1, 2026267 ms
Aug 8, 2026268 ms
Aug 15, 2026272 ms
Aug 22, 2026268 ms
Aug 29, 2026258 ms
Sep 5, 2026249 ms
Sep 12, 2026242 ms
Sep 19, 2026238 ms
Sep 26, 2026238 ms
Oct 3, 2026237 ms
Oct 10, 2026235 ms
Oct 17, 2026237 ms
Oct 24, 2026240 ms
Oct 31, 2026242 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of madecentro.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. madecentro.com at 0.8 s0.8 s
  2. madecentro.com at 1.7 s1.7 s
  3. madecentro.com at 2.5 s2.5 s
  4. madecentro.com at 3.4 s3.4 s
  5. madecentro.com at 4.2 s4.2 s
  6. madecentro.com at 5.0 s5.0 s
  7. madecentro.com at 5.9 s5.9 s
  8. madecentro.com at 6.7 s6.7 s

Speed

11 to fix16
  • Reduce unused JavaScript

    1.4 s · 484 KiB

    About 484 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Render-blocking requests

    1.1 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 16

    16/100

    Your mobile performance score is 16. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.3 s

    A phone's processor spends 8.3 s on main-thread work while loading, 4.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5,504 HTML elements

    The page has 5,504 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, POWr and commoninja.com and others), adding 1.5 MB and 1.0 s of main-thread time.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 954 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    600 ms · 132 KiB

    About 132 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Shopify adds 404 ms

    404 ms

    Shopify costs a phone 404 ms of main-thread work and 988 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    427 KiB

    32 files are served with short cache lifetimes, so returning visitors download them again (427 KiB).

  • POWr adds 297 ms

    297 ms

    POWr costs a phone 297 ms of main-thread work and 13 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    57 KiB

    5 images could be 57 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.0 s

    4.0 s

    Real visitors wait 4.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest Contentful Paint: 18.7 s

    18.7 s

    Your largest element takes 18.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 25.5 s

    25.5 s

    The page becomes fully interactive after 25.5 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 1.058

    1.058

    The layout shifts by 1.058 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 8.9 s

    8.9 s

    Visually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 360 ms

    360 ms

    Real visitors wait 360 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.14

    0.14

    For real visitors the layout shifts by 0.14 (75th percentile). Good is under 0.1.

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user TTFB: 742 ms

    742 ms

    Real visitors wait 742 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 286 ms to 242 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix70
  • Page weight: 6.9 MB in 311 requests

    6.9 MB

    Your homepage downloads 6.9 MB in 311 requests on a phone: images 4.4 MB (100), scripts 1.3 MB (83) and other files 768 KiB (106). Under 2 MB keeps phones on slow connections fast.

  • 4 images in older formats

    4 images (187 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.0 g of CO₂ per visit

    1.97 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.97 g of CO₂e: 235.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

11 to fixGoogle 7185
  • Invalid ARIA attributes

    2 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 31 tap targets too small

    31 tap targets are too small or too close together to hit reliably with a finger.

  • 27 text elements with low contrast

    27 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    19 elements hidden from screen readers can still receive keyboard focus.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Orphan list items

    Some list items are not inside a list.

  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (6 elements).

2 checks passed
  • Every image has alt text

    All 187 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9278
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (10 characters)

    Your title is only 10 characters: “Madecentro”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • 706 internal links, 5 external

    The homepage links to 706 pages on madecentro.com and 5 external pages.

5 checks passed
  • Meta description: 128 characters

    Your meta description is 128 characters: “Madecentro insumos para la industria del mueble, la madera y la construcción. Ingresa, agenda tu cita de diseño y compr…”.

  • Canonical URL set

    The canonical URL is https://madecentro.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, CollectionPage, ImageObject, Organization and WebPage.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://madecentro.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (4,146 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://madecentro.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://madecentro.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://madecentro.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 5 pages without a meta description

    https://madecentro.com/customer_authentication/redirect, https://madecentro.com/pages/marcas-aliadas, https://madecentro.com/collections/tableros-de-melamina, https://madecentro.com/collections/servicios-1 and https://madecentro.com/collections/herrajes-para-habitacion have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://madecentro.com/customer_authentication/redirect and https://madecentro.com/collections/tableros-de-melamina have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    9 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

4 to fixGoogle 7370
  • 4 broken images

    4 images failed to load on a phone, for example https://cdn.shopify.com/s/files/1/0535/0608/0925/t/54/assets/Nueva1_png?v=1694035193.

  • 86 small tap targets

    86 of 185 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix33
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 916 words of copy

    The homepage carries about 916 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

1 checks passed
  • 2 short forms

    2 short forms (2 fields at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at madecentro.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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