madeinnature.com website review

13 files are served with short cache lifetimes, so returning visitors download them again (267 KiB).

18 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

15 images could be 379 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

About 213 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

Google Tag Manager costs a phone 258 ms of main-thread work and 324 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,525 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Google Tag Manager, truevaultcdn.com and Pinterest and others), adding 637 KiB and 444 ms of main-thread time.

5 long tasks block the main thread while loading, the longest for 154 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 16 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Three packages of dried fruits held up against a blue sky”.

The page becomes fully interactive after 9.9 s. Good is under 3.8 s.

32 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 135 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.1 MB in 117 requests on a phone: images 976 KiB (42), scripts 899 KiB (40) and fonts 110 KiB (3). Under 2 MB keeps phones on slow connections fast.

3 images further down the page (102 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.60 g of CO₂e: 71.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Some lists contain elements other than list items, which screen readers announce wrongly.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

6 form fields have no label, so screen readers announce an empty box and autofill guesses.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 2 <h1> headlines (“Snacking without compromise” and “Snacking without compromise”). One clear main headline is easier for people and search engines.

The homepage links to 80 pages on madeinnature.com and 8 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

Your homepage links to https://www.madeinnature.com/collections/made-in-nature/products/cranberries-dried-fruit, which answers with an error. Visitors hit a dead end and search engines drop it.

https://www.madeinnature.com/pages/shipping, https://www.madeinnature.com/pages/where-to-buy, https://www.madeinnature.com/blogs/snack-life and https://www.madeinnature.com/pages/contact-us-1 have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 5 pages by a URL that isn't their canonical one, for example https://www.madeinnature.com/collections/made-in-nature/products/mangoes-dried-fruit, whose canonical is https://www.madeinnature.com/products/mangoes-dried-fruit. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.madeinnature.com/pages/about-us, https://www.madeinnature.com/blogs/snack-life and https://www.madeinnature.com/pages/contact-us-1 have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Your longest form asks for 12 fields (0 required). Every extra field lowers completion.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 861 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Microsoft Ads and Pinterest Tag and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.