mademodern.com website review

13 images could be 587 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.1 s faster on a phone.

Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

The page has 2,910 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

skynettechnologies.com costs a phone 45 ms of main-thread work and 419 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (skynettechnologies.com, shgcdn3.com and Hexton and others), adding 605 KiB and 122 ms of main-thread time.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

About 113 KiB of JavaScript is downloaded but never used on this page.

1 long task block the main thread while loading, the longest for 61 ms. During a long task the page ignores taps.

5 files are served with short cache lifetimes, so returning visitors download them again (58 KiB).

About 53 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 10.6 s. Good is under 3.8 s.

Visually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.

The layout shifts by 0.107 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.9 MB in 256 requests on a phone: images 1.3 MB (27), other files 928 KiB (127) and scripts 498 KiB (71). Under 2 MB keeps phones on slow connections fast.

1 image (32 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.84 g of CO₂e: 100.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Your title is 70 characters, so Google will cut it off around 60: “Arts & Crafts Supplies, DIY Projects, Videos & More! – Kid Made Modern”.

Your canonical URL points to kidmademodern.com, not mademodern.com, so Google may credit that host instead.

Your <h1> is empty.

The homepage links to 70 pages on mademodern.com and 24 external pages.

Your homepage links to https://mademodern.com/products/kid-made-modern-arts-crafts-collection-parent, which answers with an error. Visitors hit a dead end and search engines drop it.

https://mademodern.com/collections/all-products has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

5 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 201 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.