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maerz.de website review

Visit site (opens in a new tab)Reviewed 22 October 202638 issues · 74 checks

This review found 38 issues worth fixing on maerz.de, 16 of them high impact, across 74 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s740 msMay 2Oct 171.2 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.1 s
May 9, 20261.0 s
May 16, 20261.0 s
May 23, 20261.0 s
May 30, 2026992 ms
Jun 6, 2026979 ms
Jun 13, 2026941 ms
Jun 20, 2026926 ms
Jun 27, 2026923 ms
Jul 4, 2026919 ms
Jul 11, 2026890 ms
Jul 18, 2026855 ms
Jul 25, 2026810 ms
Aug 1, 2026798 ms
Aug 8, 2026824 ms
Aug 15, 2026860 ms
Aug 22, 2026888 ms
Aug 29, 2026917 ms
Sep 5, 2026999 ms
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
133 ms108 msMay 2Oct 17113 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026115 ms
May 9, 2026112 ms
May 16, 2026111 ms
May 23, 2026112 ms
May 30, 2026113 ms
Jun 6, 2026117 ms
Jun 13, 2026118 ms
Jun 20, 2026117 ms
Jun 27, 2026120 ms
Jul 4, 2026121 ms
Jul 11, 2026126 ms
Jul 18, 2026129 ms
Jul 25, 2026130 ms
Aug 1, 2026129 ms
Aug 8, 2026127 ms
Aug 15, 2026122 ms
Aug 22, 2026118 ms
Aug 29, 2026113 ms
Sep 5, 2026114 ms
Sep 12, 2026114 ms
Sep 19, 2026117 ms
Sep 26, 2026116 ms
Oct 3, 2026113 ms
Oct 10, 2026114 ms
Oct 17, 2026113 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of maerz.de (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. maerz.de at 0.4 s0.4 s
  2. maerz.de at 0.8 s0.8 s
  3. maerz.de at 1.3 s1.3 s
  4. maerz.de at 1.7 s1.7 s
  5. maerz.de at 2.1 s2.1 s
  6. maerz.de at 2.5 s2.5 s
  7. maerz.de at 2.9 s2.9 s
  8. maerz.de at 3.3 s3.3 s

Speed

9 to fix27
  • Improve image delivery

    2.1 s · 1,018 KiB

    10 images could be 1,018 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.1 s faster on a phone.

  • Use efficient cache lifetimes

    1.8 s · 336 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (336 KiB).

  • Mobile performance score: 27

    27/100

    Your mobile performance score is 27 (desktop: 48). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Reduce unused JavaScript

    630 ms · 745 KiB

    About 745 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 630 ms faster on a phone.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google CDN, Google Tag Manager and Other Google APIs/SDKs and others), adding 1.7 MB and 792 ms of main-thread time.

  • Render-blocking requests

    800 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Google CDN adds 601 ms

    601 ms

    Google CDN costs a phone 601 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    350 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 350 ms).

  • Main-thread work: 3.5 s

    A phone's processor spends 3.5 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 193 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    160 ms · 29 KiB

    About 29 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 160 ms faster on a phone.

  • Legacy JavaScript

    28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 10.4 s

    10.4 s

    Your largest element takes 10.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Cumulative Layout Shift: 1.082

    1.082

    The layout shifts by 1.082 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Time to Interactive: 16.6 s

    16.6 s

    The page becomes fully interactive after 16.6 s. Good is under 3.8 s.

  • Speed Index: 6.0 s

    6.0 s

    Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 633 ms

    633 ms

    Scripts block taps and scrolling for 633 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 115 ms to 113 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 101 ms

    101 ms

    Real visitors wait 101 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 490 ms

    490 ms

    Real visitors wait 490 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

6 to fix33
  • 1 image over 500 KB

    footer-logo.png weighs 530 KiB. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    529 KiB

    1 image is downloaded at several times the size a phone draws it, for example footer-logo.png at 10,652 px wide, shown at 136 px. Resized copies would save about 529 KiB.

  • Page weight: 3.9 MB in 80 requests

    3.9 MB

    Your homepage downloads 3.9 MB in 80 requests on a phone: scripts 1.6 MB (25), images 1.4 MB (22) and other files 401 KiB (13). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Bildmaterial_Onlineshop_S66_D2-mobile-Kopie.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 6 images in older formats

    6 images (1.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (530 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.1 g of CO₂ per visit

    1.10 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.10 g of CO₂e: 132.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 8894
  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 10 images without alt text

    10 images have no alt text, which hurts accessibility and image search.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 6972
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 164 internal links, 5 external

    The homepage links to 164 pages on maerz.de and 5 external pages.

4 checks passed
  • Title: 53 characters

    Your title is a healthy 53 characters: “MAERZ Muenchen I Hochwertige Strickmode online kaufen”.

  • Canonical URL set

    The canonical URL is https://www.maerz.de/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.maerz.de/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.maerz.de/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 76 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

2 to fixGoogle 9291
  • 6 small tap targets

    6 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 distorted images

    3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix57
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • A 12-field form

    Your longest form asks for 12 fields (2 required). Every extra field lowers completion.

  • Only about 67 words

    The homepage has only about 67 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Neu im Shop” and “Join us”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Usercentrics

    A consent management tool (Usercentrics) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at maerz.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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