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mafatlals.com website review
Visit site (opens in a new tab)Reviewed 1 November 202634 issues · 82 checks
This review found 34 issues worth fixing on mafatlals.com, 19 of them high impact, across 82 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 4.7 s |
| May 16, 2026 | 4.5 s |
| May 23, 2026 | 4.5 s |
| May 30, 2026 | 4.6 s |
| Jun 6, 2026 | 4.7 s |
| Jun 13, 2026 | 4.7 s |
| Jun 20, 2026 | 4.7 s |
| Jun 27, 2026 | 4.8 s |
| Jul 4, 2026 | 4.7 s |
| Jul 11, 2026 | 4.7 s |
| Jul 18, 2026 | 4.7 s |
| Jul 25, 2026 | 4.6 s |
| Aug 1, 2026 | 4.6 s |
| Aug 8, 2026 | 4.4 s |
| Aug 15, 2026 | 4.3 s |
| Aug 22, 2026 | 4.3 s |
| Aug 29, 2026 | 4.1 s |
| Sep 5, 2026 | 4.1 s |
| Sep 12, 2026 | 4.2 s |
| Sep 19, 2026 | 4.2 s |
| Sep 26, 2026 | 4.3 s |
| Oct 3, 2026 | 4.3 s |
| Oct 10, 2026 | 4.2 s |
| Oct 17, 2026 | 4.2 s |
| Oct 24, 2026 | 4.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 134 ms |
| May 16, 2026 | 133 ms |
| May 23, 2026 | 134 ms |
| May 30, 2026 | 132 ms |
| Jun 6, 2026 | 132 ms |
| Jun 13, 2026 | 133 ms |
| Jun 20, 2026 | 137 ms |
| Jun 27, 2026 | 142 ms |
| Jul 4, 2026 | 145 ms |
| Jul 11, 2026 | 144 ms |
| Jul 18, 2026 | 142 ms |
| Jul 25, 2026 | 137 ms |
| Aug 1, 2026 | 132 ms |
| Aug 8, 2026 | 131 ms |
| Aug 15, 2026 | 137 ms |
| Aug 22, 2026 | 135 ms |
| Aug 29, 2026 | 137 ms |
| Sep 5, 2026 | 139 ms |
| Sep 12, 2026 | 135 ms |
| Sep 19, 2026 | 136 ms |
| Sep 26, 2026 | 137 ms |
| Oct 3, 2026 | 134 ms |
| Oct 10, 2026 | 134 ms |
| Oct 17, 2026 | 134 ms |
| Oct 24, 2026 | 130 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.9 s
2.8 s
3.7 s
4.6 s
5.6 s
6.5 s
7.4 s
Speed
Use efficient cache lifetimes
15.8 s · 9.2 MB95 files are served with short cache lifetimes, so returning visitors download them again (9.2 MB).
Reduce unused CSS
6.5 s · 1.2 MBAbout 1.2 MB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 6.5 s faster on a phone.
Render-blocking requests
7.6 s11 files block the first paint until they finish downloading. Deferring or inlining them could save about 7.6 s.
Reduce unused JavaScript
4.2 s · 765 KiBAbout 765 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.2 s faster on a phone.
Font display
1.0 sWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.0 s).
Improve image delivery
4.9 MB19 images could be 4.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 55
55/100Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.
Document request latency
550 ms · 213 KiBThe HTML itself could arrive about 550 ms sooner: redirects, a slow server response or missing compression delay everything after it.
Reduce initial server response time
565 msReduce initial server response time. Google estimates savings of 565 ms on a phone.
Main-thread work: 2.8 s
A phone's processor spends 2.8 s on main-thread work while loading, 808 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,909 HTML elements
The page has 1,909 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Server response: 665 ms
665 msYour server takes 665 ms to send the HTML. Google recommends under 600 ms; everything else waits for it.
7 third-party services on the page
7 third-party services load with your homepage (Facebook, Google Tag Manager and Google/Doubleclick Ads and others), adding 510 KiB and 176 ms of main-thread time.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 110 ms. During a long task the page ignores taps.
Legacy JavaScript
13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 5.3 s
5.3 sReal visitors wait 5.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 3.7 s
3.7 sReal visitors see the first content after 3.7 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 9.6 s
9.6 sThe first text or image appears after 9.6 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 26.3 s
26.3 sYour largest element takes 26.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Business Excellence Without Compromise Our mission is to pr…”.
Time to Interactive: 26.9 s
26.9 sThe page becomes fully interactive after 26.9 s. Good is under 3.8 s.
Speed Index: 14.4 s
14.4 sVisually, the page fills in at 14.4 s (Speed Index). Good is under 3.4 s.
Real-user TTFB: 1.6 s
1.6 sReal visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.
17 images without width and height
17 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 134 ms to 130 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.7 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 136 ms
136 msReal visitors wait 136 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Total Blocking Time: 98 ms
98 msScripts block the page for only 98 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 9.8 MB in 112 requests
9.8 MBYour homepage downloads 9.8 MB in 112 requests on a phone: images 6.0 MB (30), scripts 1.9 MB (52) and stylesheets 1.3 MB (13). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
Hygiene-Products-baby-2.webp weighs 3.7 MB. On a phone connection a single image that size takes seconds.
8 images far larger than shown
3.5 MB8 images are downloaded at several times the size a phone draws them, for example Hygiene-Products-baby-2.webp at 2,560 px wide, shown at 437 px. Resized copies would save about 3.5 MB.
1 image below the first screen load straight away
1 image further down the page (22 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 2.8 g of CO₂ per visit
2.79 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.79 g of CO₂e: 334.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children. (1 element).
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.
Elements with role="none" or role="presentation" have conflicts
Elements with role="none" or role="presentation" have conflicts (8 elements).
2 checks passed
Every image has alt text
All 21 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
20 links crawlers can't follow
20 links have no real href, so search engines can't follow them.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
104 internal links, 16 external
The homepage links to 104 pages on mafatlals.com and 16 external pages.
8 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “Carrying forward a 120+ year legacy, Mafatlal blends tradition with innovation to deliver premium fabrics, uniforms & h…”.
One H1 headline
Your main headline reads: “With More Than 200+ Stores”.
Title: 63 characters
Your title is a healthy 63 characters: “Mafatlal Industries | Premium Fabrics, Uniforms & Home Textiles”.
Canonical URL set
The canonical URL is https://www.mafatlals.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.mafatlals.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no https://www.mafatlals.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (665 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a meta description
https://www.mafatlals.com/media-kit and https://www.mafatlals.com/in-the-news use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 425 words of copy
The homepage carries about 425 words of visible text.
3 checks passed
17 calls to action
The homepage has 17 calls to action, for example “Get In Touch”, “Contact Us” and “Shop”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
11 other companies contacted
Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mafatlals.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- React
- Analytics
- Google Analytics
- Hosting
- GoDaddy
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on mafatlals.com, including 21 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.