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mag-tools.eu website review
Visit site (opens in a new tab)Reviewed 8 November 202632 issues · 78 checks
This review found 32 issues worth fixing on mag-tools.eu, 6 of them high impact, across 78 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #10,382 of 104,602 reviewed websitesbeats 86%
- #6,317 of 58,595 online storesbeats 85%
- #6,127 of 53,362 Shopify storesbeats 84%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Sep 12, 2026 | 95 ms |
| Sep 19, 2026 | 95 ms |
| Sep 26, 2026 | 87 ms |
| Oct 10, 2026 | 84 ms |
| Oct 24, 2026 | 95 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Render-blocking requests
1.3 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Mobile performance score: 87
87/100Your mobile performance score is 87. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (iubenda, Shopify and zipchat.ai and others), adding 346 KiB and 683 ms of main-thread time.
Improve image delivery
668 KiB10 images could be 668 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
iubenda adds 601 ms
601 msiubenda costs a phone 601 ms of main-thread work and 125 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.4 s
A phone's processor spends 2.4 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,750 HTML elements
The page has 1,750 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused JavaScript
177 KiBAbout 177 KiB of JavaScript is downloaded but never used on this page.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 155 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
74 KiB9 files are served with short cache lifetimes, so returning visitors download them again (74 KiB).
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Reduce unused CSS
26 KiBAbout 26 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
20 KiB20 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify CSS
5 KiB5 KiB could be saved by minifying CSS.
1 checks passed
Server response: 64 ms
64 msYour server sent the HTML in 64 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 9.4 s
9.4 sThe page becomes fully interactive after 9.4 s. Good is under 3.8 s.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
Speed Index: 4.5 s
4.5 sVisually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 278 ms
278 msScripts block taps and scrolling for 278 ms in total while the page loads. Good is under 200 ms.
10 images without width and height
10 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 95 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 2.4 s
2.4 sYour largest element renders in 2.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Die Magnete und Vorrichtungen von Magswitch steigern die Pr…”.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.2 MB in 180 requests
4.2 MBYour homepage downloads 4.2 MB in 180 requests on a phone: media 1.5 MB (3), images 1.1 MB (34) and other files 740 KiB (85). Under 2 MB keeps phones on slow connections fast.
5 images below the first screen load straight away
5 images further down the page (796 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
2 images far larger than shown
473 KiB2 images are downloaded at several times the size a phone draws them, for example image_16_1.png at 1,500 px wide, shown at 217 px. Resized copies would save about 473 KiB.
2 images in older formats
2 images (114 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.2 g of CO₂ per visit
1.18 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.18 g of CO₂e: 141.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
9 images without alt text
9 images have no alt text, which hurts accessibility and image search.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (21 characters)
Your title is only 21 characters: “Magswitch Deutschland”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (231 characters)
Your meta description is 231 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (BreadcrumbList, CollectionPage, ImageObject and Organization) but with 1 problem, for example “Organization: sameAs is an empty list”.
164 internal links, 9 external
The homepage links to 164 pages on mag-tools.eu and 9 external pages.
5 checks passed
One H1 headline
Your main headline reads: “Magswitch Deutschland”.
Canonical URL set
The canonical URL is https://www.magswitch.de/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.magswitch.de/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,268 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.magswitch.de/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
8 pages without a meta description
https://www.magswitch.de/collections/schiffsbau, https://www.magswitch.de/collections/werkstattbedarf-alle-produkte, https://www.magswitch.de/collections/ergonomie, https://www.magswitch.de/collections/engineering-bin-picking, https://www.magswitch.de/collections/engineering-spanntechnik and https://www.magswitch.de/collections/engineering-handling and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.magswitch.de/collections/automation-elektrisch and https://www.magswitch.de/collections/automation-cobot use the same meta description. A description written for each page earns more clicks.
14 pages without an H1
https://www.magswitch.de/collections/schweissen-fertigung, https://www.magswitch.de/collections/schiffsbau, https://www.magswitch.de/collections/holzverarbeitung, https://www.magswitch.de/collections/werkstattbedarf-alle-produkte, https://www.magswitch.de/collections/ergonomie and https://www.magswitch.de/collections/automation-pneumatisch and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages slow to respond
https://www.magswitch.de/collections/engineering-handling, https://www.magswitch.de/collections/engineering-vorrichtungsbau and https://www.magswitch.de/blogs/news took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 small tap targets
5 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 3 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,052 words of copy
The homepage carries about 1,052 words of visible text.
2 checks passed
5 calls to action
The homepage has 5 calls to action, for example “Shop”, “Learn More” and “Download”.
4 short forms
4 short forms (3 fields at most) are right on the homepage, asking for an email.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
25 other companies contacted
Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: iubenda
A consent management tool (iubenda) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mag-tools.eu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Complianz Consent · Yoast Seo · gtranslate.io · webrexstudio.com · goaffpro.com · kxcdn.com · Selleasy
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on mag-tools.eu, including 12 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.