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magiclinen.com website review

Visit site (opens in a new tab)Reviewed 7 November 202627 issues · 82 checks

This review found 27 issues worth fixing on magiclinen.com, 10 of them high impact, across 82 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.3 sMay 16Oct 311.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.5 s
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Oct 31, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
158 ms131 msMay 16Oct 31147 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026134 ms
May 23, 2026135 ms
May 30, 2026136 ms
Jun 6, 2026136 ms
Jun 13, 2026138 ms
Jun 20, 2026142 ms
Jun 27, 2026146 ms
Jul 4, 2026146 ms
Jul 11, 2026146 ms
Jul 18, 2026143 ms
Jul 25, 2026140 ms
Aug 1, 2026137 ms
Aug 8, 2026137 ms
Aug 15, 2026137 ms
Aug 22, 2026135 ms
Aug 29, 2026137 ms
Sep 5, 2026139 ms
Sep 12, 2026146 ms
Sep 19, 2026149 ms
Sep 26, 2026152 ms
Oct 3, 2026155 ms
Oct 10, 2026154 ms
Oct 17, 2026153 ms
Oct 24, 2026150 ms
Oct 31, 2026147 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of magiclinen.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. magiclinen.com at 0.4 s0.4 s
  2. magiclinen.com at 0.8 s0.8 s
  3. magiclinen.com at 1.1 s1.1 s
  4. magiclinen.com at 1.5 s1.5 s
  5. magiclinen.com at 1.9 s1.9 s
  6. magiclinen.com at 2.3 s2.3 s
  7. magiclinen.com at 2.6 s2.6 s
  8. magiclinen.com at 3.0 s3.0 s

Speed

6 to fix78
  • Render-blocking requests

    1.2 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • 4,272 HTML elements

    The page has 4,272 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 78

    78/100

    Your mobile performance score is 78. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    409 KiB

    About 409 KiB of JavaScript is downloaded but never used on this page.

  • Improve image delivery

    300 ms · 108 KiB

    3 images could be 108 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Shopify adds 45 ms

    45 ms

    Shopify costs a phone 45 ms of main-thread work and 447 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 55 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (55 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Shopify and 9gtb.com and others), adding 749 KiB and 126 ms of main-thread time.

  • Reduce unused CSS

    40 KiB

    About 40 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.0 s

    A phone's processor spends 1.0 s on main-thread work while loading, 464 ms of it running JavaScript. That is comfortably low.

  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 5.0 s

    5.0 s

    Your largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 5.0 s

    5.0 s

    The page becomes fully interactive after 5.0 s. Good is under 3.8 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 134 ms to 147 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 153 ms

    153 ms

    Real visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 724 ms

    724 ms

    Real visitors wait 724 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 2.8 s

    2.8 s

    Visually, the page fills in at 2.8 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0.013

    0.013

    The layout barely moves while loading (CLS 0.013, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.5 g of CO₂ per visit

    0.48 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.48 g of CO₂e: 58.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.7 MB in 114 requests

    1.7 MB

    Your homepage downloads 1.7 MB in 114 requests on a phone: images 693 KiB (19), scripts 457 KiB (62) and fonts 235 KiB (4). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9392
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 18 images without alt text

    18 images have no alt text, which hurts accessibility and image search.

  • 13 links without text

    13 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • One H1 headline

    Your <h1> is empty.

  • 249 internal links, 5 external

    The homepage links to 249 pages on magiclinen.com and 5 external pages.

7 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “Discover our range of high-quality linens made from stone-washed, OEKO-TEX certified flax: linen bedding, linen clothin…”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “Pure Linen Home Textiles & Linen Wear | MagicLinen”.

  • Canonical URL set

    The canonical URL is https://magiclinen.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://magiclinen.com/sitemap.xml.

AI search readiness

1 to fix83
  • Parts of the site are closed to 3 AI crawlers

    Your robots.txt lets ChatGPT search (OAI-SearchBot), Claude search (Claude-SearchBot) and Perplexity (PerplexityBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.

3 checks passed
  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,375 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://magiclinen.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

6 to fix43
  • 1 linked page is broken

    Your homepage links to https://magiclinen.com/collections/all-bestellers, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 1 page without a title

    https://magiclinen.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://magiclinen.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    https://magiclinen.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://magiclinen.com/blogs/blog and https://magiclinen.com/collections/home-best-sellers use the same meta description. A description written for each page earns more clicks.

  • 14 pages without an H1

    https://magiclinen.com/collections/linen-bedding, https://magiclinen.com/collections/linen-clothing, https://magiclinen.com/collections/bath-linens, https://magiclinen.com/collections/sale, https://magiclinen.com/products/home-textiles-fabric-sample-set and https://magiclinen.com/pages/about-magiclinen and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 9 pages with very little text

    https://magiclinen.com/collections/bath-linens, https://magiclinen.com/collections/sale, https://magiclinen.com/products/home-textiles-fabric-sample-set, https://magiclinen.com/pages/about-magiclinen, https://magiclinen.com/pages/sustainability and https://magiclinen.com/pages/wholesale and 3 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 4 pages slow to respond

    https://magiclinen.com/collections/linen-bedding, https://magiclinen.com/collections/bath-linens, https://magiclinen.com/collections/sale and https://magiclinen.com/customer_authentication/redirect took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 109 found) and read each the way a search engine does.

2 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9684
  • 1 broken image

    1 image failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=794676c6-7aaa-4929-807b-170688c6b02c&referrer=&landingpage=https%3A%2F%2Fmagiclinen.com%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20OS%2017.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    28 of 32 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 307 words of copy

    The homepage carries about 307 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP THE SALE” and “SHOP CLEARANCE”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Shop Bedding”, “Shop Clothing” and “Shop Bath”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 26 testimonial or review blocks, 1 trust badge and “15500+ Reviews”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity and TikTok Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at magiclinen.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 17 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Fast Bundle · Go Gift Cards · Yotpo Product Photo Reviews · Pandectes Gdpr Compliance · Klaviyo Email Marketing Sms · Triplewhale · Intelligems A B Testing · Microsoft Clarity · Sortd Merchandiser · Redo · Awin Affiliate Marketing · Judge Me Reviews · Wingify · Gorgias Live Chat Helpdesk · Abconvert · Gdpr Cookie Consent · Countdown Timer

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Vue.js
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Vilnius

Upkeep, stack, hiring and company data from programmable.info

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