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magiclinen.com website review
Visit site (opens in a new tab)Reviewed 7 November 202627 issues · 82 checks
This review found 27 issues worth fixing on magiclinen.com, 10 of them high impact, across 82 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
90A- #2,166 of 105,389 reviewed websitesbeats 97%
- #1,066 of 59,211 online storesbeats 97%
- #1,033 of 53,954 Shopify storesbeats 97%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 134 ms |
| May 23, 2026 | 135 ms |
| May 30, 2026 | 136 ms |
| Jun 6, 2026 | 136 ms |
| Jun 13, 2026 | 138 ms |
| Jun 20, 2026 | 142 ms |
| Jun 27, 2026 | 146 ms |
| Jul 4, 2026 | 146 ms |
| Jul 11, 2026 | 146 ms |
| Jul 18, 2026 | 143 ms |
| Jul 25, 2026 | 140 ms |
| Aug 1, 2026 | 137 ms |
| Aug 8, 2026 | 137 ms |
| Aug 15, 2026 | 137 ms |
| Aug 22, 2026 | 135 ms |
| Aug 29, 2026 | 137 ms |
| Sep 5, 2026 | 139 ms |
| Sep 12, 2026 | 146 ms |
| Sep 19, 2026 | 149 ms |
| Sep 26, 2026 | 152 ms |
| Oct 3, 2026 | 155 ms |
| Oct 10, 2026 | 154 ms |
| Oct 17, 2026 | 153 ms |
| Oct 24, 2026 | 150 ms |
| Oct 31, 2026 | 147 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.2 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.
4,272 HTML elements
The page has 4,272 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 78
78/100Your mobile performance score is 78. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
409 KiBAbout 409 KiB of JavaScript is downloaded but never used on this page.
Improve image delivery
300 ms · 108 KiB3 images could be 108 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Shopify adds 45 ms
45 msShopify costs a phone 45 ms of main-thread work and 447 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 55 KiB8 files are served with short cache lifetimes, so returning visitors download them again (55 KiB).
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, Shopify and 9gtb.com and others), adding 749 KiB and 126 ms of main-thread time.
Reduce unused CSS
40 KiBAbout 40 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Minify JavaScript
8 KiB8 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.0 s
A phone's processor spends 1.0 s on main-thread work while loading, 464 ms of it running JavaScript. That is comfortably low.
Server response: 20 ms
20 msYour server sent the HTML in 20 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 5.0 s
5.0 sYour largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 2.5 s
2.5 sThe first text or image appears after 2.5 s on a phone. Good is under 1.8 s.
Time to Interactive: 5.0 s
5.0 sThe page becomes fully interactive after 5.0 s. Good is under 3.8 s.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 134 ms to 147 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 153 ms
153 msReal visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 724 ms
724 msReal visitors wait 724 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 2.8 s
2.8 sVisually, the page fills in at 2.8 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0.013
0.013The layout barely moves while loading (CLS 0.013, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
About 0.5 g of CO₂ per visit
0.48 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.48 g of CO₂e: 58.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.7 MB in 114 requests
1.7 MBYour homepage downloads 1.7 MB in 114 requests on a phone: images 693 KiB (19), scripts 457 KiB (62) and fonts 235 KiB (4). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
18 images without alt text
18 images have no alt text, which hurts accessibility and image search.
13 links without text
13 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
One H1 headline
Your <h1> is empty.
249 internal links, 5 external
The homepage links to 249 pages on magiclinen.com and 5 external pages.
7 checks passed
Meta description: 158 characters
Your meta description is 158 characters: “Discover our range of high-quality linens made from stone-washed, OEKO-TEX certified flax: linen bedding, linen clothin…”.
Title: 50 characters
Your title is a healthy 50 characters: “Pure Linen Home Textiles & Linen Wear | MagicLinen”.
Canonical URL set
The canonical URL is https://magiclinen.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://magiclinen.com/sitemap.xml.
AI search readiness
Parts of the site are closed to 3 AI crawlers
Your robots.txt lets ChatGPT search (OAI-SearchBot), Claude search (Claude-SearchBot) and Perplexity (PerplexityBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.
3 checks passed
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,375 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://magiclinen.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://magiclinen.com/collections/all-bestellers, which answers with an error. Visitors hit a dead end and search engines drop it.
1 page without a title
https://magiclinen.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://magiclinen.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without a meta description
https://magiclinen.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://magiclinen.com/blogs/blog and https://magiclinen.com/collections/home-best-sellers use the same meta description. A description written for each page earns more clicks.
14 pages without an H1
https://magiclinen.com/collections/linen-bedding, https://magiclinen.com/collections/linen-clothing, https://magiclinen.com/collections/bath-linens, https://magiclinen.com/collections/sale, https://magiclinen.com/products/home-textiles-fabric-sample-set and https://magiclinen.com/pages/about-magiclinen and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
9 pages with very little text
https://magiclinen.com/collections/bath-linens, https://magiclinen.com/collections/sale, https://magiclinen.com/products/home-textiles-fabric-sample-set, https://magiclinen.com/pages/about-magiclinen, https://magiclinen.com/pages/sustainability and https://magiclinen.com/pages/wholesale and 3 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
4 pages slow to respond
https://magiclinen.com/collections/linen-bedding, https://magiclinen.com/collections/bath-linens, https://magiclinen.com/collections/sale and https://magiclinen.com/customer_authentication/redirect took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 109 found) and read each the way a search engine does.
2 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
1 broken image
1 image failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=794676c6-7aaa-4929-807b-170688c6b02c&referrer=&landingpage=https%3A%2F%2Fmagiclinen.com%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20OS%2017.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
28 of 32 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 307 words of copy
The homepage carries about 307 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP THE SALE” and “SHOP CLEARANCE”.
16 calls to action
The homepage has 16 calls to action, for example “Shop Bedding”, “Shop Clothing” and “Shop Bath”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 26 testimonial or review blocks, 1 trust badge and “15500+ Reviews”.
Analytics in place
Analytics detected: Google Tag Manager, Microsoft Clarity and TikTok Pixel.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
22 other companies contacted
Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at magiclinen.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 17 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Fast Bundle · Go Gift Cards · Yotpo Product Photo Reviews · Pandectes Gdpr Compliance · Klaviyo Email Marketing Sms · Triplewhale · Intelligems A B Testing · Microsoft Clarity · Sortd Merchandiser · Redo · Awin Affiliate Marketing · Judge Me Reviews · Wingify · Gorgias Live Chat Helpdesk · Abconvert · Gdpr Cookie Consent · Countdown Timer
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Vue.js
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Vilnius
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 27 issues on magiclinen.com, including 12 speed issues and 1 SEO issue. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.