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magicofi.com website review
Visit site (opens in a new tab)Reviewed 9 November 202649 issues · 93 checks
This review found 49 issues worth fixing on magicofi.com, 17 of them high impact, across 93 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #74,270 of 105,458 reviewed websitesbeats 26%
- #46,391 of 59,242 online storesbeats 18%
- #43,644 of 53,984 Shopify storesbeats 16%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.4 s |
| May 23, 2026 | 3.3 s |
| May 30, 2026 | 3.3 s |
| Jun 6, 2026 | 3.2 s |
| Jun 13, 2026 | 3.1 s |
| Jun 20, 2026 | 3.1 s |
| Jun 27, 2026 | 3.1 s |
| Jul 4, 2026 | 3.1 s |
| Jul 11, 2026 | 3.1 s |
| Jul 18, 2026 | 3.1 s |
| Jul 25, 2026 | 3.2 s |
| Aug 1, 2026 | 3.1 s |
| Aug 8, 2026 | 3.1 s |
| Aug 15, 2026 | 3.1 s |
| Aug 22, 2026 | 3.1 s |
| Aug 29, 2026 | 3.1 s |
| Sep 5, 2026 | 3.1 s |
| Sep 12, 2026 | 3.1 s |
| Sep 19, 2026 | 3.0 s |
| Sep 26, 2026 | 3.0 s |
| Oct 3, 2026 | 3.0 s |
| Oct 10, 2026 | 3.0 s |
| Oct 17, 2026 | 3.0 s |
| Oct 24, 2026 | 3.0 s |
| Oct 31, 2026 | 3.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 104 ms |
| May 23, 2026 | 104 ms |
| May 30, 2026 | 107 ms |
| Jun 6, 2026 | 112 ms |
| Jun 13, 2026 | 127 ms |
| Jun 20, 2026 | 131 ms |
| Jun 27, 2026 | 129 ms |
| Jul 4, 2026 | 126 ms |
| Jul 11, 2026 | 120 ms |
| Jul 18, 2026 | 117 ms |
| Jul 25, 2026 | 118 ms |
| Aug 1, 2026 | 113 ms |
| Aug 8, 2026 | 113 ms |
| Aug 15, 2026 | 112 ms |
| Aug 22, 2026 | 119 ms |
| Aug 29, 2026 | 119 ms |
| Sep 5, 2026 | 118 ms |
| Sep 12, 2026 | 113 ms |
| Sep 19, 2026 | 105 ms |
| Sep 26, 2026 | 103 ms |
| Oct 3, 2026 | 97 ms |
| Oct 10, 2026 | 98 ms |
| Oct 17, 2026 | 101 ms |
| Oct 24, 2026 | 105 ms |
| Oct 31, 2026 | 113 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Avoid multiple page redirects
36.5 sThe page goes through 1 redirect before it starts loading, costing about 36.5 s. Link and advertise the final URL directly.
Reduce unused JavaScript
18.9 s · 2.9 MBAbout 2.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 18.9 s faster on a phone.
Main-thread work: 11.1 s
A phone's processor spends 11.1 s on main-thread work while loading, 6.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 46
46/100Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Vimeo and Clarity and others), adding 23.4 MB and 2.3 s of main-thread time.
Vimeo adds 538 ms
538 msVimeo costs a phone 538 ms of main-thread work and 21.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 865 ms
865 msShopify costs a phone 865 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 43 KiBAbout 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Klaviyo adds 251 ms
251 msKlaviyo costs a phone 251 ms of main-thread work and 422 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Clarity adds 254 ms
254 msClarity costs a phone 254 ms of main-thread work and 28 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,428 HTML elements
The page has 2,428 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 123 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
11 KiB11 KiB could be saved by minifying JavaScript.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 20 ms
20 msYour server sent the HTML in 20 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.0 s
4.0 sReal visitors wait 4.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
First Contentful Paint: 8.8 s
8.8 sThe first text or image appears after 8.8 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 46.2 s
46.2 sYour largest element takes 46.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “WE MAKE INTENTIONAL TOOLS FOR MODERN MAGIC.”.
Speed Index: 27.6 s
27.6 sVisually, the page fills in at 27.6 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 56.7 s
56.7 sThe page becomes fully interactive after 56.7 s. Good is under 3.8 s.
Total Blocking Time: 385 ms
385 msScripts block taps and scrolling for 385 ms in total while the page loads. Good is under 200 ms.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 104 ms to 113 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.4 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 112 ms
112 msReal visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 348 ms
348 msReal visitors wait 348 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 36.0 MB in 691 requests
36.0 MBYour homepage downloads 36.0 MB in 691 requests on a phone: other files 21.2 MB (307), images 7.1 MB (63) and scripts 5.4 MB (225). Under 2 MB keeps phones on slow connections fast.
3 images below the first screen load straight away
3 images further down the page (296 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
3 images in older formats
3 images (397 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 10.2 g of CO₂ per visit
10.20 gBy the Sustainable Web Design model, a visit to your homepage emits about 10.20 g of CO₂e: 1223.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
64 text elements with low contrast
64 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Orphan list items
Some list items are not inside a list.
Hidden but focusable
6 elements hidden from screen readers can still receive keyboard focus.
Frames without titles
2 frames have no title, so screen-reader users cannot tell what they contain.
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
25 form fields without a label
25 form fields have no label, so screen readers announce an empty box and autofill guesses.
15 links without text
15 visible links have no text or label, so screen readers cannot say where they go.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
ARIA role should be appropriate for the element (2 elements)
ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 35 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 12 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (261 characters)
Your meta description is 261 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 2 problems
Structured data found (Organization and WebSite) but with 2 problems, for example “WebSite: missing name”.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
128 internal links, 12 external
The homepage links to 128 pages on magicofi.com and 12 external pages.
6 checks passed
One H1 headline
Your main headline reads: “magicofi.com”.
Title: 62 characters
Your title is a healthy 62 characters: “Astrological Planners, Journals & Tools for Intentional Living”.
Canonical URL set
The canonical URL is https://magicofi.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://magicofi.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://magicofi.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,287 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.
1 checks passed
Linked pages load
7 pages of 15 loaded without an error (the rest turned automated requests away).
Best practices
1 broken image
1 image failed to load on a phone, for example https://navidium-static-assets.s3.amazonaws.com/dynamatic-cart/cart-empty.png.
3 third-party cookies
3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “wlm is not defined”.
Pasting is blocked
A form field blocks pasting, which frustrates password managers and people on phones.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
32 of 34 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 210 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
A 11-field form
Your longest form asks for 11 fields (6 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 787 words of copy
The homepage carries about 787 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “ORDER 2027 NOW” and “SHOP”.
9 calls to action
The homepage has 9 calls to action, for example “SHOP”, “ORDER 2027 NOW” and “Learn more”.
Analytics in place
Analytics detected: Google Tag Manager, Microsoft Clarity and Hotjar.
Privacy and tracking
11 trackers load before any consent
11Before a visitor clicks anything, the page loads FullStory, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
37 cookies set on arrival
37Opening the homepage sets 37 cookies, 5 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
59 other companies contacted
Loading the homepage contacts 59 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at magicofi.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 16 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Instafeed · Ta Labels Badges · Judge Me Reviews · Seowill Redirects · Selecty · Klaviyo Email Marketing Sms · Simprosys Google Shopping Feed · Giftnote App · Gift Box Builder · Dynamatic Personalized Upsells · Freegifts · bogos.io · goaffpro.com · arhamcommerce.com · rechargecdn.com · nfcube.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Hotjar | FullStory | Microsoft Clarity
- Hosting
- Shopify
Hiring
- Hiring
- 1 open role
- Job board
- careers page
- Careers page
- magicofi.com/pages/careers (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 49 issues on magicofi.com, including 19 speed issues, 4 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.