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magicofi.com website review

Visit site (opens in a new tab)Reviewed 9 November 202649 issues · 93 checks

This review found 49 issues worth fixing on magicofi.com, 17 of them high impact, across 93 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s2.9 sMay 16Oct 313.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.4 s
May 23, 20263.3 s
May 30, 20263.3 s
Jun 6, 20263.2 s
Jun 13, 20263.1 s
Jun 20, 20263.1 s
Jun 27, 20263.1 s
Jul 4, 20263.1 s
Jul 11, 20263.1 s
Jul 18, 20263.1 s
Jul 25, 20263.2 s
Aug 1, 20263.1 s
Aug 8, 20263.1 s
Aug 15, 20263.1 s
Aug 22, 20263.1 s
Aug 29, 20263.1 s
Sep 5, 20263.1 s
Sep 12, 20263.1 s
Sep 19, 20263.0 s
Sep 26, 20263.0 s
Oct 3, 20263.0 s
Oct 10, 20263.0 s
Oct 17, 20263.0 s
Oct 24, 20263.0 s
Oct 31, 20263.0 s
Real-visitor tap response (INP)75th percentile, phones
136 ms92 msMay 16Oct 31113 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026104 ms
May 23, 2026104 ms
May 30, 2026107 ms
Jun 6, 2026112 ms
Jun 13, 2026127 ms
Jun 20, 2026131 ms
Jun 27, 2026129 ms
Jul 4, 2026126 ms
Jul 11, 2026120 ms
Jul 18, 2026117 ms
Jul 25, 2026118 ms
Aug 1, 2026113 ms
Aug 8, 2026113 ms
Aug 15, 2026112 ms
Aug 22, 2026119 ms
Aug 29, 2026119 ms
Sep 5, 2026118 ms
Sep 12, 2026113 ms
Sep 19, 2026105 ms
Sep 26, 2026103 ms
Oct 3, 202697 ms
Oct 10, 202698 ms
Oct 17, 2026101 ms
Oct 24, 2026105 ms
Oct 31, 2026113 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of magicofi.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. magicofi.com at 1.4 s1.4 s
  2. magicofi.com at 2.8 s2.8 s
  3. magicofi.com at 4.3 s4.3 s
  4. magicofi.com at 5.7 s5.7 s
  5. magicofi.com at 7.1 s7.1 s
  6. magicofi.com at 8.5 s8.5 s
  7. magicofi.com at 10.0 s10.0 s
  8. magicofi.com at 11.4 s11.4 s

Speed

11 to fix46
  • Avoid multiple page redirects

    36.5 s

    The page goes through 1 redirect before it starts loading, costing about 36.5 s. Link and advertise the final URL directly.

  • Reduce unused JavaScript

    18.9 s · 2.9 MB

    About 2.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 18.9 s faster on a phone.

  • Main-thread work: 11.1 s

    A phone's processor spends 11.1 s on main-thread work while loading, 6.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Vimeo and Clarity and others), adding 23.4 MB and 2.3 s of main-thread time.

  • Vimeo adds 538 ms

    538 ms

    Vimeo costs a phone 538 ms of main-thread work and 21.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 865 ms

    865 ms

    Shopify costs a phone 865 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 43 KiB

    About 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Klaviyo adds 251 ms

    251 ms

    Klaviyo costs a phone 251 ms of main-thread work and 422 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Clarity adds 254 ms

    254 ms

    Clarity costs a phone 254 ms of main-thread work and 28 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,428 HTML elements

    The page has 2,428 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 123 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    11 KiB

    11 KiB could be saved by minifying JavaScript.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.0 s

    4.0 s

    Real visitors wait 4.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • First Contentful Paint: 8.8 s

    8.8 s

    The first text or image appears after 8.8 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 46.2 s

    46.2 s

    Your largest element takes 46.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “WE MAKE INTENTIONAL TOOLS FOR MODERN MAGIC.”.

  • Speed Index: 27.6 s

    27.6 s

    Visually, the page fills in at 27.6 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 56.7 s

    56.7 s

    The page becomes fully interactive after 56.7 s. Good is under 3.8 s.

  • Total Blocking Time: 385 ms

    385 ms

    Scripts block taps and scrolling for 385 ms in total while the page loads. Good is under 200 ms.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 104 ms to 113 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.4 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 112 ms

    112 ms

    Real visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 348 ms

    348 ms

    Real visitors wait 348 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix63
  • Page weight: 36.0 MB in 691 requests

    36.0 MB

    Your homepage downloads 36.0 MB in 691 requests on a phone: other files 21.2 MB (307), images 7.1 MB (63) and scripts 5.4 MB (225). Under 2 MB keeps phones on slow connections fast.

  • 3 images below the first screen load straight away

    3 images further down the page (296 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images in older formats

    3 images (397 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 10.2 g of CO₂ per visit

    10.20 g

    By the Sustainable Web Design model, a visit to your homepage emits about 10.20 g of CO₂e: 1223.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

13 to fixGoogle 8185
  • 64 text elements with low contrast

    64 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Orphan list items

    Some list items are not inside a list.

  • Hidden but focusable

    6 elements hidden from screen readers can still receive keyboard focus.

  • Frames without titles

    2 frames have no title, so screen-reader users cannot tell what they contain.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 25 form fields without a label

    25 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • ARIA role should be appropriate for the element (2 elements)

    ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 35 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 12 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8587
  • Meta description is long (261 characters)

    Your meta description is 261 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 2 problems

    Structured data found (Organization and WebSite) but with 2 problems, for example “WebSite: missing name”.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 128 internal links, 12 external

    The homepage links to 128 pages on magicofi.com and 12 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “magicofi.com”.

  • Title: 62 characters

    Your title is a healthy 62 characters: “Astrological Planners, Journals & Tools for Intentional Living”.

  • Canonical URL set

    The canonical URL is https://magicofi.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://magicofi.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://magicofi.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,287 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    7 pages of 15 loaded without an error (the rest turned automated requests away).

Best practices

5 to fixGoogle 4273
  • 1 broken image

    1 image failed to load on a phone, for example https://navidium-static-assets.s3.amazonaws.com/dynamatic-cart/cart-empty.png.

  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “wlm is not defined”.

  • Pasting is blocked

    A form field blocks pasting, which frustrates password managers and people on phones.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    32 of 34 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix69
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 210 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • A 11-field form

    Your longest form asks for 11 fields (6 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 787 words of copy

    The homepage carries about 787 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “ORDER 2027 NOW” and “SHOP”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “SHOP”, “ORDER 2027 NOW” and “Learn more”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity and Hotjar.

Privacy and tracking

1 to fix
  • 11 trackers load before any consent

    11

    Before a visitor clicks anything, the page loads FullStory, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 37 cookies set on arrival

    37

    Opening the homepage sets 37 cookies, 5 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 59 other companies contacted

    Loading the homepage contacts 59 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at magicofi.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 16 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Instafeed · Ta Labels Badges · Judge Me Reviews · Seowill Redirects · Selecty · Klaviyo Email Marketing Sms · Simprosys Google Shopping Feed · Giftnote App · Gift Box Builder · Dynamatic Personalized Upsells · Freegifts · bogos.io · goaffpro.com · arhamcommerce.com · rechargecdn.com · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar | FullStory | Microsoft Clarity
Hosting
Shopify

Hiring

Hiring
1 open role
Job board
careers page

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 49 issues on magicofi.com, including 19 speed issues, 4 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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