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magicomens.com website review
Visit site (opens in a new tab)Reviewed 7 November 202630 issues · 78 checks
This review found 30 issues worth fixing on magicomens.com, 12 of them high impact, across 78 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #14,444 of 105,458 reviewed websitesbeats 82%
- #9,133 of 59,242 online storesbeats 79%
- #8,881 of 53,984 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.2 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.2 s |
| Jul 4, 2026 | 1.2 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.2 s |
| Oct 24, 2026 | 1.2 s |
| Oct 31, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 94 ms |
| May 23, 2026 | 94 ms |
| May 30, 2026 | 96 ms |
| Jun 6, 2026 | 99 ms |
| Jun 13, 2026 | 103 ms |
| Jun 20, 2026 | 105 ms |
| Jun 27, 2026 | 104 ms |
| Jul 4, 2026 | 105 ms |
| Jul 11, 2026 | 104 ms |
| Jul 18, 2026 | 107 ms |
| Jul 25, 2026 | 109 ms |
| Aug 1, 2026 | 108 ms |
| Aug 8, 2026 | 112 ms |
| Aug 15, 2026 | 111 ms |
| Aug 22, 2026 | 111 ms |
| Aug 29, 2026 | 111 ms |
| Sep 5, 2026 | 109 ms |
| Sep 12, 2026 | 105 ms |
| Sep 19, 2026 | 104 ms |
| Sep 26, 2026 | 105 ms |
| Oct 3, 2026 | 107 ms |
| Oct 10, 2026 | 111 ms |
| Oct 17, 2026 | 113 ms |
| Oct 24, 2026 | 113 ms |
| Oct 31, 2026 | 111 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
2.9 s · 453 KiBAbout 453 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.
Use efficient cache lifetimes
1.5 s · 304 KiB22 files are served with short cache lifetimes, so returning visitors download them again (304 KiB).
Mobile performance score: 59
59/100Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (PayPal, LoyaltyLion and Google Tag Manager and others), adding 983 KiB and 624 ms of main-thread time.
Render-blocking requests
600 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
Reduce unused CSS
450 ms · 76 KiBAbout 76 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
PayPal adds 294 ms
294 msPayPal costs a phone 294 ms of main-thread work and 392 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.6 s
A phone's processor spends 2.6 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,920 HTML elements
The page has 1,920 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
150 ms · 111 KiB6 images could be 111 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
200 ms · 21 KiBPolyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
Minify JavaScript
150 ms · 9 KiB9 KiB could be saved by minifying JavaScript.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 102 ms. During a long task the page ignores taps.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 26 ms
26 msYour server sent the HTML in 26 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 15.1 s
15.1 sYour largest element takes 15.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 15.2 s
15.2 sThe page becomes fully interactive after 15.2 s. Good is under 3.8 s.
Speed Index: 7.1 s
7.1 sVisually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.3 s
3.3 sThe first text or image appears after 3.3 s on a phone. Good is under 1.8 s.
Total Blocking Time: 201 ms
201 msScripts block taps and scrolling for 201 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 94 ms to 111 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 117 ms
117 msReal visitors wait 117 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 282 ms
282 msReal visitors wait 282 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.4 MB in 228 requests
3.4 MBYour homepage downloads 3.4 MB in 228 requests on a phone: other files 1.4 MB (109), scripts 1.0 MB (77) and images 526 KiB (20). Under 2 MB keeps phones on slow connections fast.
4 images in older formats
4 images (492 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (28 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.0 g of CO₂ per visit
0.96 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 115.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
22 text elements with low contrast
22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
4 elements hidden from screen readers can still receive keyboard focus.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 40 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
258 internal links, 18 external
The homepage links to 258 pages on magicomens.com and 18 external pages.
8 checks passed
Meta description: 160 characters
Your meta description is 160 characters: “Your favourite geek hobby shop with popular board games & TCGs (Pokemon, Yu-Gi-Oh, MTG, Digimon). Hosting weekly tourna…”.
One H1 headline
Your main headline reads: “Magic Omens - TCG & Accessories store”.
Title: 54 characters
Your title is a healthy 54 characters: “Magic Omens - TCGs, Board Games & Accessories Store 🎲”.
Canonical URL set
The canonical URL is https://magicomens.com/.
Structured data in place
Structured data found: BreadcrumbList.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://magicomens.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,435 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://magicomens.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 112 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.
2 checks passed
Tap targets are thumb-sized
44 of 52 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
About 999 words of copy
The homepage carries about 999 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more”.
9 calls to action
The homepage has 9 calls to action, for example “[email protected]”, “Buy & Sell Single Cards” and “Shop our products”.
10 short forms
10 short forms (6 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 4 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
30 other companies contacted
Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at magicomens.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Boost Ai Search Filter · Frequently Bought · Minmaxify Order Limits · Loyalty Rewards And Referrals · Revoq Eu Withdrawal Button · Gdpr Production · Mailchimp · chimpstatic.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- Zagreb
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on magicomens.com, including 14 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.