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maisonlipari.ca website review
Visit site (opens in a new tab)Reviewed 6 November 202638 issues · 85 checks
This review found 38 issues worth fixing on maisonlipari.ca, 12 of them high impact, across 85 checks. The most urgent: mobile performance score: 43. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #42,058 of 106,076 reviewed websitesbeats 55%
- #27,791 of 59,764 online storesbeats 47%
- #26,735 of 54,481 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 137 ms |
| May 23, 2026 | 136 ms |
| May 30, 2026 | 137 ms |
| Jun 6, 2026 | 137 ms |
| Jun 13, 2026 | 129 ms |
| Jun 20, 2026 | 117 ms |
| Jun 27, 2026 | 114 ms |
| Jul 4, 2026 | 119 ms |
| Jul 11, 2026 | 121 ms |
| Jul 18, 2026 | 130 ms |
| Jul 25, 2026 | 126 ms |
| Aug 1, 2026 | 119 ms |
| Aug 8, 2026 | 120 ms |
| Aug 15, 2026 | 118 ms |
| Aug 22, 2026 | 118 ms |
| Aug 29, 2026 | 120 ms |
| Sep 5, 2026 | 121 ms |
| Sep 12, 2026 | 129 ms |
| Sep 19, 2026 | 136 ms |
| Sep 26, 2026 | 139 ms |
| Oct 3, 2026 | 142 ms |
| Oct 10, 2026 | 138 ms |
| Oct 17, 2026 | 137 ms |
| Oct 24, 2026 | 129 ms |
| Oct 31, 2026 | 129 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
1.9 s
2.9 s
3.8 s
4.8 s
5.8 s
6.7 s
7.7 s
Speed
Mobile performance score: 43
43/100Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.0 s
A phone's processor spends 6.0 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
900 ms · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, route.com and Google Tag Manager and others), adding 3.0 MB and 1.8 s of main-thread time.
Improve image delivery
850 ms · 320 KiB9 images could be 320 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 850 ms faster on a phone.
Render-blocking requests
650 ms10 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Shopify adds 522 ms
522 msShopify costs a phone 522 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
587 KiB14 files are served with short cache lifetimes, so returning visitors download them again (587 KiB).
Reduce unused CSS
300 ms · 126 KiBAbout 126 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 407 ms. During a long task the page ignores taps.
route.com adds 342 ms
342 msroute.com costs a phone 342 ms of main-thread work and 542 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 277 ms
277 msGoogle Tag Manager costs a phone 277 ms of main-thread work and 324 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
ZenDesk adds 230 ms
230 msZenDesk costs a phone 230 ms of main-thread work and 394 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 226 ms
226 msKlaviyo costs a phone 226 ms of main-thread work and 361 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
200 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).
Minify JavaScript
150 ms · 8 KiB8 KiB could be saved by minifying JavaScript.
Legacy JavaScript
100 ms · 49 KiBPolyfills for old browsers add 49 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
Minify CSS
9 KiB9 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 12.8 s
12.8 sYour largest element takes 12.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 28.2 s
28.2 sThe page becomes fully interactive after 28.2 s. Good is under 3.8 s.
Speed Index: 9.1 s
9.1 sVisually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.2 s
1.2 sScripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 137 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 165 ms
165 msReal visitors wait 165 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 631 ms
631 msReal visitors wait 631 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 19% faster for real visitors
-19%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.035
0.035The layout barely moves while loading (CLS 0.035, good is under 0.1).
Images and page weight
Page weight: 5.6 MB in 301 requests
5.6 MBYour homepage downloads 5.6 MB in 301 requests on a phone: scripts 3.1 MB (121), images 1.1 MB (18) and other files 1.0 MB (134). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
The_Art_of_Entertaining_Hero-mobile-2.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images in older formats
2 images (252 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.6 g of CO₂ per visit
1.59 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.59 g of CO₂e: 190.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
25 links without text
25 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 4 failed. 7 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (171 characters)
Your meta description is 171 characters; Google truncates after about 160, so the end of your pitch is cut.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
220 internal links, 14 external
The homepage links to 220 pages on maisonlipari.ca and 14 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Maison Lipari”.
Title: 60 characters
Your title is a healthy 60 characters: “Maison Lipari | Luxury Beds, Designer Tableware and Homeware”.
Canonical URL set
The canonical URL is https://maisonlipari.ca/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.maisonlipari.ca/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.maisonlipari.ca/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (800 words), so crawlers that don't run JavaScript still read it.
Other pages
7 pages point its canonical at the homepage
https://www.maisonlipari.ca/pages/our-stores, https://www.maisonlipari.ca/pages/shipping, https://www.maisonlipari.ca/collections/registry, https://www.maisonlipari.ca/collections/registry-kitchen, https://www.maisonlipari.ca/collections/registry-cookware and https://www.maisonlipari.ca/collections/registry-small-appliances and 1 other declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.
5 pages without a meta description
https://www.maisonlipari.ca/collections/registry, https://www.maisonlipari.ca/collections/registry-kitchen, https://www.maisonlipari.ca/collections/registry-cookware, https://www.maisonlipari.ca/collections/registry-small-appliances and https://www.maisonlipari.ca/collections/registry-home-accessories have no meta description, so Google writes the search snippet from whatever text it finds.
6 pages without an H1
https://www.maisonlipari.ca/pages/our-stores, https://www.maisonlipari.ca/collections/registry, https://www.maisonlipari.ca/collections/registry-kitchen, https://www.maisonlipari.ca/collections/registry-cookware, https://www.maisonlipari.ca/collections/registry-small-appliances and https://www.maisonlipari.ca/collections/registry-home-accessories have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 107 found) and read each the way a search engine does.
4 checks passed
Linked pages load
7 pages of 15 loaded without an error (the rest turned automated requests away).
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 7 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=149000204&Ver=2&mid=646d3980-abb5-4570-b090-9103b22826e9&bo=1&sid=429381c0d9ba11f19000d70a0698ff7d&vid=4293b640d9ba11f181276b26a19ff162&vids=1&msclkid=N&pi=918639831&l.
9 small tap targets
9 of 43 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 427 words of copy
The homepage carries about 427 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP THE HOLIDAY GIFT GUIDE” and “SHOP NOW”.
19 calls to action
The homepage has 19 calls to action, for example “Last Call”, “Contact Us” and “shop the holiday gift guide”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
22 cookies set on arrival
22Opening the homepage sets 22 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
47 other companies contacted
Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at maisonlipari.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 18 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Gift Reggie Gift Registry · Tipo Related Products · Normalize Gift Wrap · Langify · Minmaxify Order Limits · Klaviyo Email Marketing Sms · Gift Card Hero All In One · Globo Also Bought Cross Sell · Frontend · Tek Labs Gifts Upsell · Smart Menu · Swym Wishlist Plus · Easify Product Options · trafficmanager.net · nfcube.com · azureedge.net · route.com · lowfruitsolutions.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Hiring
- Hiring
- 3 open roles
- Job board
- careers page
Company
- Headquarters
- Montreal
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on maisonlipari.ca, including 18 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.