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maisonlune.be website review

Visit site (opens in a new tab)Reviewed 12 November 202631 issues · 75 checks

This review found 31 issues worth fixing on maisonlune.be, 10 of them high impact, across 75 checks. The most urgent: page weight: 35.6 MB in 96 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of maisonlune.be (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. maisonlune.be at 0.9 s0.9 s
  2. maisonlune.be at 1.7 s1.7 s
  3. maisonlune.be at 2.6 s2.6 s
  4. maisonlune.be at 3.5 s3.5 s
  5. maisonlune.be at 4.3 s4.3 s
  6. maisonlune.be at 5.2 s5.2 s
  7. maisonlune.be at 6.1 s6.1 s
  8. maisonlune.be at 6.9 s6.9 s

Speed

5 to fix81
  • Render-blocking requests

    1.1 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Main-thread work: 6.9 s

    A phone's processor spends 6.9 s on main-thread work while loading, 816 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 81

    81/100

    Your mobile performance score is 81. Pages that score under 90 lose visitors before the first paint.

  • Shopify adds 454 ms

    454 ms

    Shopify costs a phone 454 ms of main-thread work and 273 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,506 HTML elements

    The page has 2,506 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 2 third-party services on the page

    2 third-party services load with your homepage (Shopify and nfcube.com), adding 292 KiB and 464 ms of main-thread time.

  • Improve image delivery

    150 ms · 194 KiB

    7 images could be 194 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 48 KiB

    About 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 187 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    106 KiB

    About 106 KiB of JavaScript is downloaded but never used on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Use efficient cache lifetimes

    3 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (3 KiB).

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix78
  • Largest Contentful Paint: 4.1 s

    4.1 s

    Your largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 5.9 s

    5.9 s

    The page becomes fully interactive after 5.9 s. Good is under 3.8 s.

  • Speed Index: 3.8 s

    3.8 s

    Visually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 213 ms

    213 ms

    Scripts block taps and scrolling for 213 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.027

    0.027

    The layout barely moves while loading (CLS 0.027, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 35.6 MB in 96 requests

    35.6 MB

    Your homepage downloads 35.6 MB in 96 requests on a phone: media 34.3 MB (5), images 621 KiB (22) and scripts 395 KiB (44). Under 2 MB keeps phones on slow connections fast.

  • About 10.1 g of CO₂ per visit

    10.10 g

    By the Sustainable Web Design model, a visit to your homepage emits about 10.10 g of CO₂e: 1211.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8690
  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with role="dialog" or role="alertdialog" do not have accessible names.

    Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

  • Elements use prohibited ARIA attributes

    Elements use prohibited ARIA attributes (1 element).

  • Headings skip levels

    Headings skip levels (h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (7 elements).

1 checks passed
  • 54 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9285
  • Title is short (11 characters)

    Your title is only 11 characters: “Maison Lune”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (258 characters)

    Your meta description is 258 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 338 internal links, 4 external

    The homepage links to 338 pages on maisonlune.be and 4 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Maison Lune”.

  • Canonical URL set

    The canonical URL is https://maisonlune.be/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://maisonlune.be/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (963 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://maisonlune.be/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 8 pages without a meta description

    https://maisonlune.be/collections/kerst, https://maisonlune.be/collections/kerstcadeaus-voor-haar, https://maisonlune.be/collections/kerstcadeaus-voor-hem, https://maisonlune.be/collections/kerstballen-en-hangers, https://maisonlune.be/collections/kerst-decoratie and https://maisonlune.be/collections/baby-kids-new and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 97 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    8 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 2 broken images

    2 images failed to load on a phone, for example https://maisonlune.be/.

  • 84 small tap targets

    84 of 129 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 117 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 660 words of copy

    The homepage carries about 660 words of visible text.

2 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Shop nu Laden”, “Shop truien” and “Shop accessoires”.

  • 7 short forms

    7 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at maisonlune.be, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 3 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Gsc Instagram Feed · Ymq Product Options · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 31 issues on maisonlune.be, including 9 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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