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makeblock.com website review
Visit site (opens in a new tab)Reviewed 4 November 202645 issues · 106 checks
This review found 45 issues worth fixing on makeblock.com, 14 of them high impact, across 106 checks. The most urgent: page weight: 36.4 MB in 429 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
65D- #79,606 of 85,899 reviewed websitesbeats 6%
- #42,297 of 43,891 online storesbeats 3%
- #38,114 of 39,211 Shopify storesbeats 2%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.5 s |
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.4 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 2.3 s |
| Oct 24, 2026 | 2.3 s |
| Oct 31, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 210 ms |
| May 23, 2026 | 211 ms |
| May 30, 2026 | 210 ms |
| Jun 6, 2026 | 211 ms |
| Jun 13, 2026 | 219 ms |
| Jun 20, 2026 | 221 ms |
| Jun 27, 2026 | 230 ms |
| Jul 4, 2026 | 233 ms |
| Jul 11, 2026 | 231 ms |
| Jul 18, 2026 | 230 ms |
| Jul 25, 2026 | 220 ms |
| Aug 1, 2026 | 221 ms |
| Aug 8, 2026 | 216 ms |
| Aug 15, 2026 | 217 ms |
| Aug 22, 2026 | 221 ms |
| Aug 29, 2026 | 218 ms |
| Sep 5, 2026 | 223 ms |
| Sep 12, 2026 | 224 ms |
| Sep 19, 2026 | 222 ms |
| Sep 26, 2026 | 221 ms |
| Oct 3, 2026 | 222 ms |
| Oct 10, 2026 | 219 ms |
| Oct 17, 2026 | 221 ms |
| Oct 24, 2026 | 229 ms |
| Oct 31, 2026 | 225 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.3 s
2.5 s
3.8 s
5.0 s
6.3 s
7.6 s
8.8 s
10.1 s
makeblock.com does not allow embedding, so this is Google's rendering of the page.
Speed
Google Tag Manager adds 1.1 s
1.1 sGoogle Tag Manager costs a phone 1.1 s of main-thread work and 854 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 36
36/100Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.8 s
A phone's processor spends 8.8 s on main-thread work while loading, 4.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and Accessibe Accessibility Overlay and others), adding 34.9 MB and 2.4 s of main-thread time.
Shopify adds 475 ms
475 msShopify costs a phone 475 ms of main-thread work and 32.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
300 ms · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 717 KiB86 files are served with short cache lifetimes, so returning visitors download them again (717 KiB).
Render-blocking requests
700 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
Improve image delivery
530 KiB15 images could be 530 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 455 ms. During a long task the page ignores taps.
2,601 HTML elements
The page has 2,601 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Klaviyo adds 206 ms
206 msKlaviyo costs a phone 206 ms of main-thread work and 357 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
atomm.com adds 35 ms
35 msatomm.com costs a phone 35 ms of main-thread work and 488 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 58 KiBAbout 58 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
27 KiBPolyfills for old browsers add 27 KiB JavaScript that modern phones do not need.
Minify JavaScript
8 KiB8 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 32 ms
32 msYour server sent the HTML in 32 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Speed Index: 18.1 s
18.1 sVisually, the page fills in at 18.1 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 37.8 s
37.8 sThe page becomes fully interactive after 37.8 s. Good is under 3.8 s.
Largest Contentful Paint: 8.1 s
8.1 sYour largest element takes 8.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “MO.jpg__PID:49925cbb-8c25-49e1-a57f-fb65fc54d9c9”.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
Real-user INP: 238 ms
238 msReal visitors wait 238 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.15
0.15For real visitors the layout shifts by 0.15 (75th percentile). Good is under 0.1.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 210 ms to 225 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 741 ms
741 msReal visitors wait 741 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.099
0.099The layout barely moves while loading (CLS 0.099, good is under 0.1).
Images and page weight
Page weight: 36.4 MB in 429 requests
36.4 MBYour homepage downloads 36.4 MB in 429 requests on a phone: media 28.6 MB (5), images 3.8 MB (81) and scripts 2.7 MB (190). Under 2 MB keeps phones on slow connections fast.
21 images below the first screen load straight away
21 images further down the page (1.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image in older formats
1 image (84 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 10.3 g of CO₂ per visit
10.33 gBy the Sustainable Web Design model, a visit to your homepage emits about 10.33 g of CO₂e: 1239.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
23 text elements with low contrast
23 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (2 elements)
Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.
35 images without alt text
35 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (2 elements)
Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3, h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
38 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“Makeblock” and “Makeblock STEAM Education Solution”). One clear main headline is easier for people and search engines.
Meta description is long (161 characters)
Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 2 problems
Structured data found (Organization and WebSite) but with 2 problems, for example “Organization: missing name”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
7 links with vague text
7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
4 links crawlers can't follow
4 links have no real href, so search engines can't follow them.
187 internal links, 33 external
The homepage links to 187 pages on makeblock.com and 33 external pages.
4 checks passed
Title: 58 characters
Your title is a healthy 58 characters: “Robot Kits & Laser Cutters for STEAM Education | Makeblock”.
Canonical URL set
The canonical URL is https://www.makeblock.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.makeblock.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,601 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without an H1
/collections/all has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.
6 checks passed
Linked pages load
1 page of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 1 page that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://www.makeblock.com/.
9 small tap targets
9 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Requests the notification permission on page load
Requests the notification permission on page load.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
2 broken external links
2 links to other sites are dead, for example https://www.youtube.com/@Makeblock (404).
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (makeblock.com).
Valid certificate (64 days left)
The certificate from Let's Encrypt · YE1 verifies for makeblock.com and is valid for another 64 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://makeblock.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
makeblock.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
makeblock.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 11 years old
11 yearsmakeblock.com was registered in Jan 2015 through Alibaba Cloud Computing (Beijing) Co., Ltd.. An established domain carries more trust with email providers and search engines.
Registered until Jan 2028
makeblock.com is registered until Jan 2028.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 800 words of copy
The homepage carries about 800 words of visible text.
4 checks passed
64 calls to action
The homepage has 64 calls to action, for example “Age 4+ Shop All >”, “Age 6+ Shop All >” and “Age 8+ Shop All >”.
4 short forms
4 short forms (4 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Analytics.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_netblocks.m.feishu.cn include:mail.zendesk.com include:_spf.stgi.net ~all”.
DKIM signing found
A DKIM key is published (selector “k1” and “hs1”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
38 other companies contacted
Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 18 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Consentmo Gdpr · Pagefly Ai Page Builder · Judge Me Reviews · Simprosys Google Shopping Feed · Dr Free Gift · Frequently Bought · Powerful Form Builder · Klaviyo Email Marketing Sms · Kickbooster · Pushowl · Gdpr Backpack · Pdf Invoice Customizer · Cowlendar · prooffactor.com · merchantyard.com · shareasale.com · pdfflipbook.com · goaffpro.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Astro
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Company
- Founded
- 2011
- Headquarters
- Shenzhen
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 45 issues on makeblock.com, including 21 speed issues, 6 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.