Website review, no card needed
makerflo.com website review
Visit site (opens in a new tab)Reviewed 9 November 202640 issues · 118 checks
This review found 40 issues worth fixing on makerflo.com, 18 of them high impact, across 118 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #11,380 of 85,639 reviewed websitesbeats 82%
- #6,632 of 43,664 online storesbeats 79%
- #6,415 of 38,992 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
| Nov 7, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 141 ms |
| May 30, 2026 | 145 ms |
| Jun 6, 2026 | 146 ms |
| Jun 13, 2026 | 146 ms |
| Jun 20, 2026 | 146 ms |
| Jun 27, 2026 | 146 ms |
| Jul 4, 2026 | 148 ms |
| Jul 11, 2026 | 153 ms |
| Jul 18, 2026 | 152 ms |
| Jul 25, 2026 | 150 ms |
| Aug 1, 2026 | 151 ms |
| Aug 8, 2026 | 154 ms |
| Aug 15, 2026 | 158 ms |
| Aug 22, 2026 | 162 ms |
| Aug 29, 2026 | 166 ms |
| Sep 5, 2026 | 163 ms |
| Sep 12, 2026 | 162 ms |
| Sep 19, 2026 | 156 ms |
| Sep 26, 2026 | 154 ms |
| Oct 3, 2026 | 154 ms |
| Oct 10, 2026 | 153 ms |
| Oct 17, 2026 | 152 ms |
| Oct 24, 2026 | 150 ms |
| Oct 31, 2026 | 146 ms |
| Nov 7, 2026 | 146 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
makerflo.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
1.4 s22 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Main-thread work: 4.7 s
A phone's processor spends 4.7 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,672 HTML elements
The page has 3,672 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Use efficient cache lifetimes
600 ms · 3.0 MB29 files are served with short cache lifetimes, so returning visitors download them again (3.0 MB).
Improve image delivery
3.5 MB6 images could be 3.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 68
68/100Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (JSDelivr CDN, Shopify and Google Tag Manager and others), adding 1,007 KiB and 616 ms of main-thread time.
JSDelivr CDN adds 256 ms
256 msJSDelivr CDN costs a phone 256 ms of main-thread work and 116 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
262 KiBAbout 262 KiB of JavaScript is downloaded but never used on this page.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 104 ms. During a long task the page ignores taps.
Legacy JavaScript
20 KiBPolyfills for old browsers add 20 KiB JavaScript that modern phones do not need.
Reduce unused CSS
14 KiBAbout 14 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
3 KiB3 KiB JavaScript is shipped twice across bundles.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 9.0 s
9.0 sYour largest element takes 9.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 16.0 s
16.0 sThe page becomes fully interactive after 16.0 s. Good is under 3.8 s.
Speed Index: 7.1 s
7.1 sVisually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 141 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 129 ms
129 msReal visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 367 ms
367 msReal visitors wait 367 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.5 s
1.5 sThe first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 53 ms
53 msScripts block the page for only 53 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 6.1 MB in 231 requests
6.1 MBYour homepage downloads 6.1 MB in 231 requests on a phone: images 4.4 MB (41), scripts 1.2 MB (92) and HTML 146 KiB (6). Under 2 MB keeps phones on slow connections fast.
3 images over 500 KB
3 images weigh 2.8 MB together. On a phone connection a single image that size takes seconds.
3 images far larger than shown
2.6 MB3 images are downloaded at several times the size a phone draws them, for example B2B-Kit-Home-Services-67f7a62a-43b0-4e64-89d8-736af0acbc37.p at 1,254 px wide, shown at 116 px. Resized copies would save about 2.6 MB.
5 images in older formats
5 images (3.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (30 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.7 g of CO₂ per visit
1.72 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.72 g of CO₂e: 206.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
ARIA attributes must conform to valid values (2 elements)
ARIA attributes must conform to valid values: 2 elements on the page fail this check, rated critical by axe-core.
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
55 text elements with low contrast
55 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
17 elements hidden from screen readers can still receive keyboard focus.
Orphan list items
Some list items are not inside a list.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
16 links without text
16 visible links have no text or label, so screen readers cannot say where they go.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (7 elements).
2 checks passed
Every image has alt text
All 106 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
362 internal links, 18 external
The homepage links to 362 pages on makerflo.com and 18 external pages.
8 checks passed
Meta description: 160 characters
Your meta description is 160 characters: “Tumblers & laser blanks for engraving, UV printing, sublimation, epoxy, uv dtf. Pro-quality bulk tumblers, wholesale bl…”.
One H1 headline
Your main headline reads: “Bulk Tumblers Built for Business”.
Title: 59 characters
Your title is a healthy 59 characters: “Wholesale Tumblers, Sublimation Printers, Bulk Laser Blanks”.
Canonical URL set
The canonical URL is https://makerflo.com/.
Structured data in place
Structured data found: Organization, WebSite and WholesaleStore.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://makerflo.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,938 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a title
/customer_authentication/redirect has no <title>, so Google invents the link text in results.
4 linked pages hidden from search
/collections/all, /customer_authentication/redirect, /collections/build-a-bundle and /collections/tumbler-sale are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
2 pages without a meta description
/customer_authentication/redirect and /pages/rewards have no meta description, so Google writes the search snippet from whatever text it finds.
9 pages without an H1
/collections/all, /customer_authentication/redirect, /collections/laser-engraving-bulk-blanks, /collections/tumblers-in-bulk, /collections/build-a-bundle and /pages/rewards and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
5 pages slow to respond
/customer_authentication/redirect, /collections/makertwist-tumblers, /collections/sublimation-tumblers, /collections/tumbler-accessories and /collections/tumbler-sale took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 97 found) and read each the way a search engine does.
3 checks passed
Linked pages load
12 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
10 broken images
10 images failed to load on a phone, for example https://cdn-yotpo-images-production.yotpo.com/Product/994724296/815930389/square.jpg?1772486096.
27 small tap targets
27 of 118 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example https://makerflo.com/customer_authentication/redirect?locale=en®ion_country=US.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (makerflo.com).
Valid certificate (36 days left)
The certificate from Let's Encrypt · YE1 verifies for makerflo.com and is valid for another 36 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://makerflo.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 48 links work
All 48 links checked from your homepage (40 internal, 8 external) answered without errors; 3 did not answer within 5 s.
Domain and trust
No CAA record
makerflo.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
makerflo.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 10 years old
10 yearsmakerflo.com was registered in Aug 2016 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Aug 2027
makerflo.com is registered until Aug 2027.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 3 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,937 words of copy
The homepage carries about 1,937 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “20% off Cases - Shop Bulk” and “SHOP UPGRADED LASERETTE®️”.
49 calls to action
The homepage has 49 calls to action, for example “20% off Cases - Shop Bulk”, “Shop 10% off 25 Mix & Match →” and “Order Bulk”.
28 short forms
28 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:mailgun.org include:dc-aa8e722993._spfm.makerflo.com ~all”.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
30 cookies set on arrival
30Opening the homepage sets 30 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
60 other companies contacted
Loading the homepage contacts 60 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 32 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Consentmo Gdpr · Tolstoy · Yotpo Product Reviews · Wisepops Popup Builder Cro · Uppromote Affiliate · Microsoft Clarity · Sc Easy Redirects · Aimerce First Party Pixel · Custlo · Klaviyo Email Marketing Sms · Triplewhale · Build A Gang Sheet · Yotpo Loyalty Rewards · Gorgias Live Chat Helpdesk · Hulk Form Builder · Upload Lift · Estimated Delivery Date Plus · Customer Dashboard Pro · Affliate By Secomapp · Gdpr Backpack · Back In Stock · Dead Simple Product Embed · trafficmanager.net · nofraud.com · elfsight.com · cart-bot.net · dripappsserver.com · amazonaws.com · retention.com · shipinsure.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on makerflo.com, including 13 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.