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makia.com website review

Visit site (opens in a new tab)Reviewed 9 November 202635 issues · 99 checks

This review found 35 issues worth fixing on makia.com, 11 of them high impact, across 99 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.3 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.7 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.5 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
219 ms159 msMay 16Oct 31212 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026186 ms
May 23, 2026188 ms
May 30, 2026188 ms
Jun 6, 2026187 ms
Jun 13, 2026185 ms
Jun 20, 2026189 ms
Jun 27, 2026196 ms
Jul 4, 2026194 ms
Jul 11, 2026191 ms
Jul 18, 2026186 ms
Jul 25, 2026178 ms
Aug 1, 2026172 ms
Aug 8, 2026168 ms
Aug 15, 2026166 ms
Aug 22, 2026170 ms
Aug 29, 2026171 ms
Sep 5, 2026167 ms
Sep 12, 2026174 ms
Sep 19, 2026179 ms
Sep 26, 2026186 ms
Oct 3, 2026202 ms
Oct 10, 2026206 ms
Oct 17, 2026206 ms
Oct 24, 2026208 ms
Oct 31, 2026212 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of makia.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. makia.com at 0.5 s0.5 s
  2. makia.com at 1.0 s1.0 s
  3. makia.com at 1.4 s1.4 s
  4. makia.com at 1.9 s1.9 s
  5. makia.com at 2.4 s2.4 s
  6. makia.com at 2.9 s2.9 s
  7. makia.com at 3.4 s3.4 s
  8. makia.com at 3.9 s3.9 s

makia.com does not allow embedding, so this is Google's rendering of the page.

Speed

13 to fix53
  • Render-blocking requests

    1.5 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • 11,999 HTML elements

    The page has 11,999 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 4.5 s

    A phone's processor spends 4.5 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    300 ms · 617 KiB

    About 617 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Use efficient cache lifetimes

    600 ms · 135 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (135 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, rebuyengine.com and Klaviyo and others), adding 1.4 MB and 478 ms of main-thread time.

  • Reduce unused CSS

    300 ms · 90 KiB

    About 90 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Improve image delivery

    317 KiB

    5 images could be 317 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 315 ms. During a long task the page ignores taps.

  • Shopify adds 158 ms

    158 ms

    Shopify costs a phone 158 ms of main-thread work and 571 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 116 ms

    116 ms

    rebuyengine.com costs a phone 116 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 109 ms

    109 ms

    Klaviyo costs a phone 109 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    36 KiB

    Polyfills for old browsers add 36 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 91 ms

    91 ms

    Your server sent the HTML in 91 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 9.5 s

    9.5 s

    Your largest element takes 9.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 19.3 s

    19.3 s

    The page becomes fully interactive after 19.3 s. Good is under 3.8 s.

  • Total Blocking Time: 731 ms

    731 ms

    Scripts block taps and scrolling for 731 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 476 ms

    476 ms

    Real visitors wait 476 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Speed Index: 4.8 s

    4.8 s

    Visually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 186 ms to 212 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 492 ms

    492 ms

    Real visitors wait 492 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 24% faster for real visitors

    -24%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix63
  • Page weight: 9.5 MB in 423 requests

    9.5 MB

    Your homepage downloads 9.5 MB in 423 requests on a phone: images 6.1 MB (118), other files 1.5 MB (151) and scripts 1.5 MB (139). Under 2 MB keeps phones on slow connections fast.

  • 12 images below the first screen load straight away

    12 images further down the page (601 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.7 g of CO₂ per visit

    2.69 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.69 g of CO₂e: 322.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8894
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • 110 links without text

    110 visible links have no text or label, so screen readers cannot say where they go.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (2 elements)

    Heading levels should only increase by one: 2 elements on the page fail this check, rated moderate by axe-core.

1 checks passed
  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 296 internal links, 1 external

    The homepage links to 296 pages on makia.com and 1 external page.

8 checks passed
  • Meta description: 128 characters

    Your meta description is 128 characters: “Official website of Makia Clothing – simple and functional clothing from Helsinki, Finland. Worldwide shipping and free…”.

  • One H1 headline

    Your main headline reads: “Makia”.

  • Title: 35 characters

    Your title is a healthy 35 characters: “Makia Clothing – Est. 2001 Helsinki”.

  • Canonical URL set

    The canonical URL is https://makia.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://makia.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,111 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 4 pages without a meta description

    /pages/makia-rewards, /blogs/journal, /pages/about and /collections/mens-basics have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    /pages/25-years-of-makia, /pages/makia-rewards, /blogs/journal, /pages/about, /pages/stores and /collections/men and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 91 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “[Weglot] Cannot load Weglot because the project has been deleted”.

2 checks passed
  • Tap targets are thumb-sized

    48 of 55 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (makia.com).

  • Valid certificate (63 days left)

    The certificate from Let's Encrypt · YE2 verifies for makia.com and is valid for another 63 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://makia.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 41 links work

    All 41 links checked from your homepage (40 internal, 1 external) answered without errors.

Domain and trust

  • No CAA record

    makia.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    makia.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 23 years old

    23 years

    makia.com was registered in May 2003 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until May 2030

    makia.com is registered until May 2030.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 290 words of copy

    The homepage carries about 290 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more” and “SHOP NOW”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Shop by Gender”, “Shop by Category” and “Shop now”.

  • 28 short forms

    28 short forms (2 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Email authentication

2 to fix35
  • No SPF record

    makia.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be makia.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 35/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • DKIM signing found

    A DKIM key is published (selector “k2”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 32 other companies contacted

    Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Pandectes Gdpr · Judge Me Reviews · Bss B2b Solution · Gorgias Live Chat Helpdesk · Klaviyo Email Marketing Sms · Gdpr Cookie Consent · Forms · Revoq Eu Withdrawal Button · Frontend · Rivo Loyalty Rewards Referrals · chimpstatic.com · rebuyengine.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Founded
2001
Headquarters
Helsinki

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on makia.com, including 19 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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