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mallcom.in website review

Visit site (opens in a new tab)Reviewed 27 October 202649 issues · 98 checks

This review found 49 issues worth fixing on mallcom.in, 20 of them high impact, across 98 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.5 s4.3 sMay 9Oct 245.3 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20264.4 s
May 16, 20264.6 s
May 23, 20265.0 s
May 30, 20265.2 s
Jun 6, 20265.3 s
Jun 13, 20265.2 s
Jun 20, 20264.6 s
Jun 27, 20264.8 s
Jul 4, 20264.9 s
Jul 11, 20265.2 s
Jul 18, 20265.4 s
Jul 25, 20265.3 s
Aug 1, 20265.1 s
Aug 8, 20265.2 s
Aug 15, 20265.3 s
Aug 22, 20265.3 s
Aug 29, 20265.2 s
Sep 5, 20264.8 s
Sep 12, 20264.6 s
Sep 19, 20264.8 s
Sep 26, 20264.9 s
Oct 3, 20265.1 s
Oct 10, 20265.4 s
Oct 17, 20265.4 s
Oct 24, 20265.3 s
Real-visitor tap response (INP)75th percentile, phones
315 ms209 msMay 9Oct 24290 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026221 ms
May 16, 2026227 ms
May 23, 2026243 ms
May 30, 2026255 ms
Jun 6, 2026256 ms
Jun 13, 2026257 ms
Jun 20, 2026239 ms
Jun 27, 2026244 ms
Jul 4, 2026247 ms
Jul 11, 2026253 ms
Jul 18, 2026258 ms
Jul 25, 2026244 ms
Aug 1, 2026238 ms
Aug 8, 2026246 ms
Aug 15, 2026252 ms
Aug 22, 2026264 ms
Aug 29, 2026267 ms
Sep 5, 2026256 ms
Sep 12, 2026253 ms
Sep 19, 2026262 ms
Sep 26, 2026273 ms
Oct 3, 2026287 ms
Oct 10, 2026303 ms
Oct 17, 2026295 ms
Oct 24, 2026290 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mallcom.in (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mallcom.in at 0.4 s0.4 s
  2. mallcom.in at 0.9 s0.9 s
  3. mallcom.in at 1.3 s1.3 s
  4. mallcom.in at 1.7 s1.7 s
  5. mallcom.in at 2.1 s2.1 s
  6. mallcom.in at 2.6 s2.6 s
  7. mallcom.in at 3.0 s3.0 s
  8. mallcom.in at 3.4 s3.4 s

Speed

14 to fix42
  • Render-blocking requests

    1.0 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

  • Mobile performance score: 42

    42/100

    Your mobile performance score is 42 (desktop: 64). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.3 s

    A phone's processor spends 7.3 s on main-thread work while loading, 3.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,143 HTML elements

    The page has 3,143 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and POWr and others), adding 2.4 MB and 1.7 s of main-thread time.

  • Google Tag Manager adds 694 ms

    694 ms

    Google Tag Manager costs a phone 694 ms of main-thread work and 530 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    300 ms · 375 KiB

    About 375 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 600 ms. During a long task the page ignores taps.

  • Improve image delivery

    548 KiB

    42 images could be 548 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    330 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (330 KiB).

  • Minify CSS

    300 ms · 2 KiB

    2 KiB could be saved by minifying CSS.

  • Facebook adds 274 ms

    274 ms

    Facebook costs a phone 274 ms of main-thread work and 267 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • POWr adds 273 ms

    273 ms

    POWr costs a phone 273 ms of main-thread work and 13 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 79 ms

    79 ms

    Shopify costs a phone 79 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    15 KiB

    15 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    10 KiB

    About 10 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 23 ms

    23 ms

    Your server sent the HTML in 23 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 6.4 s

    6.4 s

    Real visitors wait 6.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.3 s

    3.3 s

    Real visitors see the first content after 3.3 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 9.8 s

    9.8 s

    Your largest element takes 9.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 29.3 s

    29.3 s

    The page becomes fully interactive after 29.3 s. Good is under 3.8 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Real-user INP: 393 ms

    393 ms

    Real visitors wait 393 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 31% slower for real visitors

    +31%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 221 ms to 290 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 4.8 s

    4.8 s

    Visually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.4 s to 5.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 6.6 MB in 514 requests

    6.6 MB

    Your homepage downloads 6.6 MB in 514 requests on a phone: images 3.8 MB (243), scripts 1.3 MB (61) and other files 966 KiB (174). Under 2 MB keeps phones on slow connections fast.

  • About 1.9 g of CO₂ per visit

    1.86 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.86 g of CO₂e: 222.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8288
  • 28 tap targets too small

    28 tap targets are too small or too close together to hit reliably with a finger.

  • 15 text elements with low contrast

    15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (4 elements)

    Interactive controls must not be nested: 4 elements on the page fail this check, rated serious by axe-core.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • 137 images without alt text

    137 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • 11 form fields without a label

    11 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 7 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 7784
  • Title is long (80 characters)

    Your title is 80 characters, so Google will cut it off around 60: “Mallcom — PPE Manufacturer & Safety Equipment Supplier India – Mallcom Corporate”.

  • Meta description is long (168 characters)

    Your meta description is 168 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 244 internal links, 22 external

    The homepage links to 244 pages on mallcom.in and 22 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “SAFETY YOU CAN TRUST”.

  • Canonical URL set

    The canonical URL is https://mallcom.in/.

  • Structured data in place

    Structured data found: Corporation and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mallcom.in/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,053 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://mallcom.in/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 15 pages without an H1

    https://mallcom.in/collections/head, https://mallcom.in/collections/hand, https://mallcom.in/collections/body, https://mallcom.in/collections/feet, https://mallcom.in/collections/agriculture and https://mallcom.in/collections/automobile-auto-ancillary and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 105 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

5 to fixGoogle 3173
  • 2 broken images

    2 images failed to load on a phone, for example https://secure.adnxs.com/px?id=1689431&seg=33797667&redir=https%3A%2F%2Fmallcom.in%2F&t=2.

  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “TypeError: Cannot read properties of undefined (reading 'addEventListener')”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Mixed content”).

2 checks passed
  • Tap targets are thumb-sized

    80 of 86 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • A 9-field form

    Your longest form asks for 9 fields (4 required). Every extra field lowers completion.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,543 words of copy

    The homepage carries about 1,543 words of visible text.

5 checks passed
  • 23 calls to action

    The homepage has 23 calls to action, for example “Contact Us”, “Shop Now” and “Register Now”.

  • Social proof on the page

    Social proof on the homepage: 22 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel, Microsoft Clarity and LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 33 other companies contacted

    Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mallcom.in, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Vue.js
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 49 issues on mallcom.in, including 26 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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