Website review, no card needed
manchester.edu website review
Visit site (opens in a new tab)Reviewed 4 November 202629 issues · 86 checks
This review found 29 issues worth fixing on manchester.edu, 9 of them high impact, across 86 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 3.3 s |
| Jun 6, 2026 | 3.7 s |
| Jun 13, 2026 | 3.9 s |
| Jun 20, 2026 | 3.6 s |
| Jun 27, 2026 | 3.8 s |
| Jul 4, 2026 | 3.7 s |
| Jul 11, 2026 | 3.7 s |
| Jul 18, 2026 | 3.8 s |
| Jul 25, 2026 | 3.6 s |
| Aug 1, 2026 | 3.7 s |
| Aug 8, 2026 | 3.7 s |
| Aug 15, 2026 | 3.7 s |
| Aug 22, 2026 | 3.5 s |
| Aug 29, 2026 | 3.3 s |
| Sep 5, 2026 | 3.3 s |
| Sep 12, 2026 | 3.2 s |
| Sep 19, 2026 | 3.2 s |
| Sep 26, 2026 | 3.2 s |
| Oct 3, 2026 | 3.0 s |
| Oct 10, 2026 | 2.9 s |
| Oct 17, 2026 | 2.8 s |
| Oct 24, 2026 | 2.8 s |
| Oct 31, 2026 | 2.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 194 ms |
| May 23, 2026 | 157 ms |
| May 30, 2026 | 129 ms |
| Jun 6, 2026 | 112 ms |
| Jun 13, 2026 | 110 ms |
| Jun 20, 2026 | 105 ms |
| Jun 27, 2026 | 104 ms |
| Jul 4, 2026 | 102 ms |
| Jul 11, 2026 | 101 ms |
| Jul 18, 2026 | 99 ms |
| Jul 25, 2026 | 102 ms |
| Aug 1, 2026 | 104 ms |
| Aug 8, 2026 | 105 ms |
| Aug 15, 2026 | 106 ms |
| Aug 22, 2026 | 104 ms |
| Aug 29, 2026 | 103 ms |
| Sep 5, 2026 | 102 ms |
| Sep 12, 2026 | 97 ms |
| Sep 19, 2026 | 100 ms |
| Sep 26, 2026 | 102 ms |
| Oct 3, 2026 | 101 ms |
| Oct 10, 2026 | 103 ms |
| Oct 17, 2026 | 102 ms |
| Oct 24, 2026 | 104 ms |
| Oct 31, 2026 | 104 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.8 s
2.4 s
3.0 s
3.5 s
4.1 s
4.7 s
Speed
Render-blocking requests
2.6 s37 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.6 s.
Mobile performance score: 67
67/100Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
750 ms · 161 KiBAbout 161 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
2,043 HTML elements
The page has 2,043 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Use efficient cache lifetimes
200 ms · 25 KiB3 files are served with short cache lifetimes, so returning visitors download them again (25 KiB).
Improve image delivery
200 KiB3 images could be 200 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
4 third-party services on the page
4 third-party services load with your homepage (jQuery CDN, Adobe TypeKit and JSDelivr CDN and others), adding 113 KiB and 0 ms of main-thread time.
Minify CSS
7 KiB7 KiB could be saved by minifying CSS.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 0.4 s
A phone's processor spends 0.4 s on main-thread work while loading, 44 ms of it running JavaScript. That is comfortably low.
Server response: 48 ms
48 msYour server sent the HTML in 48 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 6.7 s
6.7 sYour largest element takes 6.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “NEW MU Athletics Under NAIA Now Recruiting For Fall 2027 An…”.
First Contentful Paint: 3.6 s
3.6 sThe first text or image appears after 3.6 s on a phone. Good is under 1.8 s.
Largest content (LCP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.3 s
2.3 sReal visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
Time to Interactive: 6.8 s
6.8 sThe page becomes fully interactive after 6.8 s. Good is under 3.8 s.
Speed Index: 4.8 s
4.8 sVisually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.
6 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 112 ms
112 msReal visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.10
0.10For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.
Tap response (INP) got 41% faster for real visitors
-41%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 194 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
1 image in older formats
1 image (95 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.4 g of CO₂ per visit
0.37 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.37 g of CO₂e: 44.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 1.3 MB in 60 requests
1.3 MBYour homepage downloads 1.3 MB in 60 requests on a phone: images 777 KiB (15), stylesheets 253 KiB (37) and fonts 218 KiB (5). That is a lean page.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Unlabelled dropdowns
2 dropdowns have no label.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Form elements should have a visible label (1 element)
Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (60 elements)
All page content should be contained by landmarks: 60 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 38 images in the HTML carry an alt attribute.
39 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 9 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (66 characters)
Your title is 66 characters, so Google will cut it off around 60: “Manchester University | Experiential Learning & Career Preparation”.
6 links with vague text
6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
410 internal links, 21 external
The homepage links to 410 pages on manchester.edu and 21 external pages.
6 checks passed
Meta description: 139 characters
Your meta description is 139 characters: “At Manchester University, experiential learning and real-world opportunities help you turn what you learn into preparat…”.
Canonical URL set
The canonical URL is https://www.manchester.edu/.
Structured data in place
Structured data found: BreadcrumbList, Event, ImageObject, Organization and WebPage.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.manchester.edu/wp-sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,722 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.manchester.edu/llms.txt (7 KiB, 68 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 128 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
118 small tap targets
118 of 132 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “jQuery is not defined”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 978 words of copy
The homepage carries about 978 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Apply Now” and “Request More Info”.
21 calls to action
The homepage has 21 calls to action, for example “Apply Now”, “Request More Info” and “Apply”.
5 short forms
5 short forms (2 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Meta Pixel.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
5 other companies contacted
Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
2 checks passed
Consent tool: Usercentrics
A consent management tool (Usercentrics) loads with the page.
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at manchester.edu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Ilight Net
Hiring
- Hiring
- 19 open roles
- Job board
- adp
Company
- Employees
- 313
- Founded
- 1860
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on manchester.edu, including 12 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.