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manhattaninc.com website review
Visit site (opens in a new tab)Reviewed 5 November 202638 issues · 79 checks
This review found 38 issues worth fixing on manhattaninc.com, 13 of them high impact, across 79 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.3 s
2.0 s
2.6 s
3.3 s
3.9 s
4.6 s
5.3 s
Speed
Reduce unused JavaScript
7.4 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.4 s faster on a phone.
Render-blocking requests
1.3 s11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Mobile performance score: 49
49/100Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Squarespace, Google CDN and sqspcdn.com and others), adding 4.1 MB and 1.3 s of main-thread time.
Improve image delivery
600 ms · 556 KiB17 images could be 556 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.
Reduce unused CSS
890 ms · 170 KiBAbout 170 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 890 ms faster on a phone.
Squarespace adds 642 ms
642 msSquarespace costs a phone 642 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
600 ms · 151 KiBPolyfills for old browsers add 151 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 600 ms faster on a phone.
Google CDN adds 473 ms
473 msGoogle CDN costs a phone 473 ms of main-thread work and 736 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.4 s
A phone's processor spends 3.4 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
squarespace-cdn.com adds 0 ms
0 mssquarespace-cdn.com costs a phone 0 ms of main-thread work and 1.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
sqspcdn.com adds 96 ms
96 mssqspcdn.com costs a phone 96 ms of main-thread work and 384 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 246 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
100 ms · 23 KiB5 files are served with short cache lifetimes, so returning visitors download them again (23 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 41 ms
41 msYour server sent the HTML in 41 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 12.6 s
12.6 sThe first text or image appears after 12.6 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 20.9 s
20.9 sYour largest element takes 20.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 21.6 s
21.6 sThe page becomes fully interactive after 21.6 s. Good is under 3.8 s.
Speed Index: 12.6 s
12.6 sVisually, the page fills in at 12.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 283 ms
283 msScripts block taps and scrolling for 283 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.5 MB in 106 requests
4.5 MBYour homepage downloads 4.5 MB in 106 requests on a phone: scripts 2.1 MB (51), images 1.6 MB (26) and other files 386 KiB (7). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
MANHATTAN-2025-3.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
3 images far larger than shown
306 KiB3 images are downloaded at several times the size a phone draws them, for example 2026-superdry.jpg at 1,507 px wide, shown at 390 px. Resized copies would save about 306 KiB.
About 1.3 g of CO₂ per visit
1.27 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.27 g of CO₂e: 152.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
8 tap targets too small
8 tap targets are too small or too close together to hit reliably with a finger.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 97 images in the HTML carry an alt attribute.
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (9 characters)
Your title is only 9 characters: “Manhattan”. Between 30 and 65 characters leaves room to say what you do and for whom.
Structured data has 2 problems
Structured data found (LocalBusiness and WebSite) but with 2 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/68a7628040d8c14348a…”.
Open Graph partly set
Open Graph is missing og:description, so shared links fall back to guesses.
91 internal links, 1 external
The homepage links to 91 pages on manhattaninc.com and 1 external page.
3 checks passed
Canonical URL set
The canonical URL is https://www.manhattaninc.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.manhattaninc.com/sitemap.xml.
AI search readiness
Organization data is thin (0 of 6 facts)
Your Organization JSON-LD is missing name, url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.manhattaninc.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 5 crawlers
robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (389 words), so crawlers that don't run JavaScript still read it.
Other pages
15 pages without a meta description
https://www.manhattaninc.com/about-us, https://www.manhattaninc.com/brands, https://www.manhattaninc.com/licensing, https://www.manhattaninc.com/careers, https://www.manhattaninc.com/contact and https://www.manhattaninc.com/kyodan-pro-series-brand and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://www.manhattaninc.com/about-us, https://www.manhattaninc.com/brands, https://www.manhattaninc.com/licensing, https://www.manhattaninc.com/careers, https://www.manhattaninc.com/contact and https://www.manhattaninc.com/kyodan-pro-series-brand and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
7 pages with very little text
https://www.manhattaninc.com/brands, https://www.manhattaninc.com/licensing, https://www.manhattaninc.com/kyodan-pro-series-brand, https://www.manhattaninc.com/goorin-brand, https://www.manhattaninc.com/gstar-junior-1 and https://www.manhattaninc.com/alter-ego-brand and 1 other have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/versioned-site-css/68a7628040d8c14348a63c7e/30/5c5a…”.
2 checks passed
Tap targets are thumb-sized
13 of 13 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 223 words
The homepage has only about 223 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
6 calls to action
The homepage has 6 calls to action, for example “Contact”, “CONTACT US FOR LICENSING OPPORTUNITIES” and “Sign Up”.
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Cloudflare Web Analytics.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
11 other companies contacted
Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at manhattaninc.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Squarespace
- Hosting
- Cloudflare
Company
- Headquarters
- Montreal
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on manhattaninc.com, including 18 speed issues, 4 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.