Website review, no card needed

manlyindulgence.com logo

manlyindulgence.com website review

Visit site (opens in a new tab)Reviewed 9 November 202631 issues · 89 checks

This review found 31 issues worth fixing on manlyindulgence.com, 11 of them high impact, across 89 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s964 msMay 23Nov 71.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.2 s
May 30, 20261.3 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.5 s
Jul 4, 20261.4 s
Jul 11, 20261.3 s
Jul 18, 20261.2 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.4 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.2 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Oct 24, 20261.1 s
Oct 31, 20261.1 s
Nov 7, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
141 ms91 msMay 23Oct 24135 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202697 ms
Jul 25, 2026112 ms
Aug 1, 2026113 ms
Aug 8, 2026113 ms
Aug 15, 2026113 ms
Aug 22, 2026120 ms
Sep 5, 2026113 ms
Sep 26, 2026112 ms
Oct 10, 2026113 ms
Oct 17, 2026128 ms
Oct 24, 2026135 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of manlyindulgence.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. manlyindulgence.com at 1.1 s1.1 s
  2. manlyindulgence.com at 2.3 s2.3 s
  3. manlyindulgence.com at 3.4 s3.4 s
  4. manlyindulgence.com at 4.5 s4.5 s
  5. manlyindulgence.com at 5.7 s5.7 s
  6. manlyindulgence.com at 6.8 s6.8 s
  7. manlyindulgence.com at 7.9 s7.9 s
  8. manlyindulgence.com at 9.1 s9.1 s

Speed

9 to fix70
  • Render-blocking requests

    2.0 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

  • Main-thread work: 4.9 s

    A phone's processor spends 4.9 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    700 ms · 1,007 KiB

    22 images could be 1,007 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Clarity and Google CDN and others), adding 1.9 MB and 838 ms of main-thread time.

  • Mobile performance score: 70

    70/100

    Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    744 KiB

    About 744 KiB of JavaScript is downloaded but never used on this page.

  • Shopify adds 388 ms

    388 ms

    Shopify costs a phone 388 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,917 HTML elements

    The page has 2,917 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Google CDN adds 149 ms

    149 ms

    Google CDN costs a phone 149 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 59 KiB

    About 59 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    132 KiB

    26 files are served with short cache lifetimes, so returning visitors download them again (132 KiB).

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 129 ms. During a long task the page ignores taps.

  • Minify JavaScript

    65 KiB

    65 KiB could be saved by minifying JavaScript.

  • Duplicated JavaScript

    15 KiB

    15 KiB JavaScript is shipped twice across bundles.

  • Legacy JavaScript

    8 KiB

    Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Time to Interactive: 17.4 s

    17.4 s

    The page becomes fully interactive after 17.4 s. Good is under 3.8 s.

  • Speed Index: 9.1 s

    9.1 s

    Visually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 4.7 s

    4.7 s

    Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Tap response (INP) got 26% slower for real visitors

    +26%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 97 ms to 135 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 248 ms

    248 ms

    Scripts block taps and scrolling for 248 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 461 ms

    461 ms

    Real visitors wait 461 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix69
  • Page weight: 5.9 MB in 433 requests

    5.9 MB

    Your homepage downloads 5.9 MB in 433 requests on a phone: images 2.8 MB (102), scripts 1.6 MB (140) and other files 1.0 MB (151). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    MI_Ent_Theme_Desktop_Banner_Fall_Favorites_1900_x_700_px.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image below the first screen load straight away

    1 image further down the page (21 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.7 g of CO₂ per visit

    1.68 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.68 g of CO₂e: 201.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 9091
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 19 links without text

    19 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 156 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 7 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • Title is long (85 characters)

    Your title is 85 characters, so Google will cut it off around 60: “Manly Indulgence - Masculine Scented Candles and Wax Melts – Manly Indulgence Candles”.

  • Meta description is long (170 characters)

    Your meta description is 170 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 277 internal links, 15 external

    The homepage links to 277 pages on manlyindulgence.com and 15 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “The original masculine candle brand, Manly Indulgence®, embodies the essence of the American spirit, ruggedness and per…”.

  • Canonical URL set

    The canonical URL is https://manlyindulgence.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://manlyindulgence.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://manlyindulgence.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,036 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 92 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 4 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn-bundler.nice-team.net/app/css/style.css?shop=manlyindulgencecandles.myshopify.…”.

2 checks passed
  • Tap targets are thumb-sized

    125 of 125 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix81
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,612 words of copy

    The homepage carries about 1,612 words of visible text.

6 checks passed
  • 10 calls to action

    The homepage has 10 calls to action, for example “Contact Us”, “Shop All Manly Indulgence” and “Shop by”.

  • 14 short forms

    14 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 108 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at manlyindulgence.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Swatch King · Judge Me Reviews · Bundler Bundles App · Google Youtube · Microsoft Clarity · Variant Image Swatch · Forms · Mailchimp · chimpstatic.com · nice-team.net · cloudfront.net · govx.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 31 issues on manlyindulgence.com, including 15 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25