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manlyindulgence.com website review
Visit site (opens in a new tab)Reviewed 9 November 202631 issues · 89 checks
This review found 31 issues worth fixing on manlyindulgence.com, 11 of them high impact, across 89 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #9,885 of 98,684 reviewed websitesbeats 86%
- #5,873 of 53,873 online storesbeats 84%
- #5,692 of 48,870 Shopify storesbeats 83%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.1 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 1.1 s |
| Nov 7, 2026 | 1.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 97 ms |
| Jul 25, 2026 | 112 ms |
| Aug 1, 2026 | 113 ms |
| Aug 8, 2026 | 113 ms |
| Aug 15, 2026 | 113 ms |
| Aug 22, 2026 | 120 ms |
| Sep 5, 2026 | 113 ms |
| Sep 26, 2026 | 112 ms |
| Oct 10, 2026 | 113 ms |
| Oct 17, 2026 | 128 ms |
| Oct 24, 2026 | 135 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.3 s
3.4 s
4.5 s
5.7 s
6.8 s
7.9 s
9.1 s
Speed
Render-blocking requests
2.0 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.
Main-thread work: 4.9 s
A phone's processor spends 4.9 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
700 ms · 1,007 KiB22 images could be 1,007 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Clarity and Google CDN and others), adding 1.9 MB and 838 ms of main-thread time.
Mobile performance score: 70
70/100Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
744 KiBAbout 744 KiB of JavaScript is downloaded but never used on this page.
Shopify adds 388 ms
388 msShopify costs a phone 388 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,917 HTML elements
The page has 2,917 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Google CDN adds 149 ms
149 msGoogle CDN costs a phone 149 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 59 KiBAbout 59 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
132 KiB26 files are served with short cache lifetimes, so returning visitors download them again (132 KiB).
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 129 ms. During a long task the page ignores taps.
Minify JavaScript
65 KiB65 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
15 KiB15 KiB JavaScript is shipped twice across bundles.
Legacy JavaScript
8 KiBPolyfills for old browsers add 8 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 17.4 s
17.4 sThe page becomes fully interactive after 17.4 s. Good is under 3.8 s.
Speed Index: 9.1 s
9.1 sVisually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 4.7 s
4.7 sYour largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Tap response (INP) got 26% slower for real visitors
+26%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 97 ms to 135 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 248 ms
248 msScripts block taps and scrolling for 248 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.0 s
1.0 sReal visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 461 ms
461 msReal visitors wait 461 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 17% faster for real visitors
-17%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.9 MB in 433 requests
5.9 MBYour homepage downloads 5.9 MB in 433 requests on a phone: images 2.8 MB (102), scripts 1.6 MB (140) and other files 1.0 MB (151). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
MI_Ent_Theme_Desktop_Banner_Fall_Favorites_1900_x_700_px.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image below the first screen load straight away
1 image further down the page (21 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.7 g of CO₂ per visit
1.68 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.68 g of CO₂e: 201.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (7 elements)
All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
19 links without text
19 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 156 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 7 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (85 characters)
Your title is 85 characters, so Google will cut it off around 60: “Manly Indulgence - Masculine Scented Candles and Wax Melts – Manly Indulgence Candles”.
Meta description is long (170 characters)
Your meta description is 170 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
277 internal links, 15 external
The homepage links to 277 pages on manlyindulgence.com and 15 external pages.
6 checks passed
One H1 headline
Your main headline reads: “The original masculine candle brand, Manly Indulgence®, embodies the essence of the American spirit, ruggedness and per…”.
Canonical URL set
The canonical URL is https://manlyindulgence.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://manlyindulgence.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://manlyindulgence.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,036 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 92 found) and read each the way a search engine does.
7 checks passed
Linked pages load
4 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 4 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn-bundler.nice-team.net/app/css/style.css?shop=manlyindulgencecandles.myshopify.…”.
2 checks passed
Tap targets are thumb-sized
125 of 125 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,612 words of copy
The homepage carries about 1,612 words of visible text.
6 checks passed
10 calls to action
The homepage has 10 calls to action, for example “Contact Us”, “Shop All Manly Indulgence” and “Shop by”.
14 short forms
14 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 108 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Microsoft Clarity.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
38 other companies contacted
Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at manlyindulgence.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Swatch King · Judge Me Reviews · Bundler Bundles App · Google Youtube · Microsoft Clarity · Variant Image Swatch · Forms · Mailchimp · chimpstatic.com · nice-team.net · cloudfront.net · govx.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on manlyindulgence.com, including 15 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.