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manpower.co.uk website review

Visit site (opens in a new tab)Reviewed 1 November 202639 issues · 79 checks

This review found 39 issues worth fixing on manpower.co.uk, 13 of them high impact, across 79 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.3 s2.7 sMay 9Oct 242.8 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.8 s
May 16, 20263.0 s
May 23, 20263.2 s
May 30, 20263.2 s
Jun 6, 20263.2 s
Jun 13, 20263.2 s
Jun 20, 20263.2 s
Jun 27, 20263.3 s
Jul 4, 20263.0 s
Jul 11, 20263.1 s
Jul 18, 20263.0 s
Jul 25, 20263.0 s
Aug 1, 20262.9 s
Aug 8, 20262.8 s
Aug 15, 20262.9 s
Aug 22, 20262.9 s
Aug 29, 20262.9 s
Sep 5, 20262.9 s
Sep 12, 20262.9 s
Sep 19, 20262.9 s
Sep 26, 20262.9 s
Oct 3, 20262.8 s
Oct 10, 20262.8 s
Oct 17, 20262.8 s
Oct 24, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
356 ms291 msMay 9Oct 24328 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026312 ms
May 16, 2026317 ms
May 23, 2026308 ms
May 30, 2026307 ms
Jun 6, 2026307 ms
Jun 13, 2026305 ms
Jun 20, 2026305 ms
Jun 27, 2026306 ms
Jul 4, 2026298 ms
Jul 11, 2026310 ms
Jul 18, 2026318 ms
Jul 25, 2026326 ms
Aug 1, 2026328 ms
Aug 8, 2026338 ms
Aug 15, 2026341 ms
Aug 22, 2026343 ms
Aug 29, 2026348 ms
Sep 5, 2026338 ms
Sep 12, 2026338 ms
Sep 19, 2026326 ms
Sep 26, 2026323 ms
Oct 3, 2026322 ms
Oct 10, 2026319 ms
Oct 17, 2026325 ms
Oct 24, 2026328 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of manpower.co.uk (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. manpower.co.uk at 0.6 s0.6 s
  2. manpower.co.uk at 1.2 s1.2 s
  3. manpower.co.uk at 1.8 s1.8 s
  4. manpower.co.uk at 2.4 s2.4 s
  5. manpower.co.uk at 3.0 s3.0 s
  6. manpower.co.uk at 3.6 s3.6 s
  7. manpower.co.uk at 4.2 s4.2 s
  8. manpower.co.uk at 4.8 s4.8 s

Speed

11 to fix40
  • Reduce unused JavaScript

    2.8 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.8 s faster on a phone.

  • Use efficient cache lifetimes

    1.8 s · 995 KiB

    34 files are served with short cache lifetimes, so returning visitors download them again (995 KiB).

  • Improve image delivery

    2.1 s · 567 KiB

    14 images could be 567 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.1 s faster on a phone.

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Google Tag Manager, Google Maps and Optanon and others), adding 1.2 MB and 1.3 s of main-thread time.

  • Google Tag Manager adds 946 ms

    946 ms

    Google Tag Manager costs a phone 946 ms of main-thread work and 656 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    950 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Reduce unused CSS

    600 ms · 142 KiB

    About 142 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 522 ms. During a long task the page ignores taps.

  • Main-thread work: 3.7 s

    A phone's processor spends 3.7 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Maps adds 185 ms

    185 ms

    Google Maps costs a phone 185 ms of main-thread work and 376 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 92 ms

    92 ms

    Your server sent the HTML in 92 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 10.7 s

    10.7 s

    Your largest element takes 10.7 s to render on a phone. Google's threshold for “good” is 2.5 s.

  • Time to Interactive: 17.3 s

    17.3 s

    The page becomes fully interactive after 17.3 s. Good is under 3.8 s.

  • Total Blocking Time: 1.7 s

    1.7 s

    Scripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 8.4 s

    8.4 s

    Visually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 345 ms

    345 ms

    Real visitors wait 345 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.13

    0.13

    For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 312 ms to 328 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 760 ms

    760 ms

    Real visitors wait 760 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.008

    0.008

    The layout barely moves while loading (CLS 0.008, good is under 0.1).

Images and page weight

3 to fix65
  • Page weight: 3.2 MB in 61 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 61 requests on a phone: scripts 2.0 MB (9), images 922 KiB (36) and stylesheets 130 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • 5 images in older formats

    5 images (624 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    189 KiB

    1 image is downloaded at several times the size a phone draws it, for example mujer-trabajando-en-manpower.png at 1,000 px wide, shown at 216 px. Resized copies would save about 189 KiB.

  • 5 images below the first screen load straight away

    5 images further down the page (281 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.9 g of CO₂ per visit

    0.91 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.91 g of CO₂e: 109.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

2 to fixGoogle 9396
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (7 elements).

2 checks passed
  • Every image has alt text

    All 17 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9269
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (84 characters)

    Your title is 84 characters, so Google will cut it off around 60: “Manpower UK - Pioneering job matches - Global leader in employment for over 75 years”.

  • Canonical points to another host

    Your canonical URL points to manpower.us, not manpower.co.uk, so Google may credit that host instead.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (230 characters)

    Your meta description is 230 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 73 internal links, 15 external

    The homepage links to 73 pages on manpower.co.uk and 15 external pages.

3 checks passed
  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.manpower.co.uk/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.manpower.co.uk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (700 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 2 pages share a title

    / and https://www.manpower.co.uk/en all use the title “Manpower UK - Pioneering job matches - Global leader in employment fo…”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    https://www.manpower.co.uk/en/faqs has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.manpower.co.uk/en has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9291
  • 4 small tap targets

    4 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Requests the geolocation permission on page load

    Requests the geolocation permission on page load.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 599 words of copy

    The homepage carries about 599 words of visible text.

3 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Contact Us”, “Log In / Register” and “START NOW”.

  • 2 short forms

    2 short forms (2 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at manpower.co.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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