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manukadoctor.nl website review
Visit site (opens in a new tab)Reviewed 13 November 202636 issues · 90 checks
This review found 36 issues worth fixing on manukadoctor.nl, 7 of them high impact, across 90 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #19,850 of 109,350 reviewed websitesbeats 77%
- #12,897 of 61,859 online storesbeats 73%
- #12,521 of 56,401 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.6 s |
| Nov 7, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 163 ms |
| May 30, 2026 | 170 ms |
| Jun 6, 2026 | 178 ms |
| Jun 13, 2026 | 179 ms |
| Jun 20, 2026 | 182 ms |
| Jun 27, 2026 | 182 ms |
| Jul 4, 2026 | 187 ms |
| Jul 11, 2026 | 188 ms |
| Jul 18, 2026 | 185 ms |
| Jul 25, 2026 | 180 ms |
| Aug 1, 2026 | 177 ms |
| Aug 8, 2026 | 177 ms |
| Aug 15, 2026 | 183 ms |
| Aug 22, 2026 | 183 ms |
| Aug 29, 2026 | 179 ms |
| Sep 5, 2026 | 180 ms |
| Sep 12, 2026 | 186 ms |
| Sep 19, 2026 | 195 ms |
| Sep 26, 2026 | 209 ms |
| Oct 3, 2026 | 212 ms |
| Oct 10, 2026 | 211 ms |
| Oct 17, 2026 | 206 ms |
| Oct 24, 2026 | 203 ms |
| Oct 31, 2026 | 187 ms |
| Nov 7, 2026 | 178 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Render-blocking requests
1.8 s9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.
Main-thread work: 5.4 s
A phone's processor spends 5.4 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 69
69/100Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Yotpo and Klaviyo and others), adding 1.4 MB and 818 ms of main-thread time.
Reduce unused JavaScript
450 ms · 209 KiBAbout 209 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Reduce unused CSS
300 ms · 95 KiBAbout 95 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Shopify adds 314 ms
314 msShopify costs a phone 314 ms of main-thread work and 705 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Yotpo adds 209 ms
209 msYotpo costs a phone 209 ms of main-thread work and 350 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,599 HTML elements
The page has 1,599 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
200 ms · 93 KiB5 images could be 93 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.
Use efficient cache lifetimes
235 KiB31 files are served with short cache lifetimes, so returning visitors download them again (235 KiB).
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 97 ms. During a long task the page ignores taps.
Legacy JavaScript
27 KiBPolyfills for old browsers add 27 KiB JavaScript that modern phones do not need.
Minify JavaScript
13 KiB13 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 16.9 s
16.9 sThe page becomes fully interactive after 16.9 s. Good is under 3.8 s.
Largest Contentful Paint: 6.9 s
6.9 sYour largest element takes 6.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Echte Manukahoning, rechtstreeks uit Nieuw-Zeeland”.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
Speed Index: 4.3 s
4.3 sVisually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 163 ms to 178 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 385 ms
385 msReal visitors wait 385 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 11% faster for real visitors
-11%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 159 ms
159 msScripts block the page for only 159 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.019
0.019The layout barely moves while loading (CLS 0.019, good is under 0.1).
Images and page weight
Page weight: 3.4 MB in 385 requests
3.4 MBYour homepage downloads 3.4 MB in 385 requests on a phone: scripts 1.1 MB (138), other files 1,021 KiB (149) and images 751 KiB (55). Under 2 MB keeps phones on slow connections fast.
3 images far larger than shown
199 KiB3 images are downloaded at several times the size a phone draws them, for example M-Doc_340_MGO_UK_250g_Front_Web.jpg at 1,000 px wide, shown at 60 px. Resized copies would save about 199 KiB.
2 images in older formats
2 images (87 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images below the first screen load straight away
4 images further down the page (118 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.0 g of CO₂ per visit
0.96 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 115.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
11 text elements with low contrast
11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
8 images without alt text
8 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (23 elements)
All page content should be contained by landmarks: 23 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (76 characters)
Your title is 76 characters, so Google will cut it off around 60: “Manuka Doctor: Authentieke Manuka honing & Huidverzorging - Manuka Doctor NL”.
3 H1 headlines
There are 3 <h1> headlines (“”, “Echte Manukahoning, rechtstreeks uit Nieuw-Zeeland” and “Dat zeggen gezondheidsdeskundigen.”). One clear main headline is easier for people and search engines.
9 links crawlers can't follow
9 links have no real href, so search engines can't follow them.
80 internal links, 20 external
The homepage links to 80 pages on manukadoctor.nl and 20 external pages.
6 checks passed
Meta description: 130 characters
Your meta description is 130 characters: “Ontdek nu Manuka Doctor; Vertrouwde producten die jouw welzijn boosten. Echt Nieuw-Zeelandse Manuka honing, huidverzorg…”.
Canonical URL set
The canonical URL is https://www.manukadoctor.nl/.
Structured data in place
Structured data found: Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.manukadoctor.nl/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (751 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.manukadoctor.nl/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
4 pages without a meta description
https://www.manukadoctor.nl/collections/voordeel-packs, https://www.manukadoctor.nl/collections/overige-producten, https://www.manukadoctor.nl/pages/rewards and https://www.manukadoctor.nl/blogs/content have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://www.manukadoctor.nl/pages/rewards and https://www.manukadoctor.nl/blogs/content have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 broken images
5 images failed to load on a phone, for example https://www.manukadoctor.nl/.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Invalid or unexpected token”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
2 checks passed
Tap targets are thumb-sized
34 of 39 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 3 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 799 words of copy
The homepage carries about 799 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NU”.
2 calls to action
The homepage has 2 calls to action, for example “SHOP NU” and “Neem contact met ons op”.
11 short forms
11 short forms (2 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Hotjar.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
45 other companies contacted
Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at manukadoctor.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Yotpo Loyalty Rewards · Yotpo Product Reviews · Klaviyo Email Marketing Sms · Triplewhale · Gdpr Backpack · Freegifts · trustpilot.com · hello-charles.com · bogos.io · archive-digger.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Hotjar
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on manukadoctor.nl, including 14 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.