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manukora.com website review
Visit site (opens in a new tab)Reviewed 5 November 202643 issues · 94 checks
This review found 43 issues worth fixing on manukora.com, 10 of them high impact, across 94 checks. The most urgent: page weight: 13.0 MB in 562 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
89B- #3,079 of 95,314 reviewed websitesbeats 95%
- #1,526 of 51,359 online storesbeats 95%
- #1,479 of 46,469 Shopify storesbeats 95%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.5 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 2.8 s |
| Jun 20, 2026 | 2.8 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 2.8 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 2.9 s |
| Aug 1, 2026 | 3.0 s |
| Aug 8, 2026 | 2.9 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 2.7 s |
| Sep 26, 2026 | 2.7 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 2.5 s |
| Oct 31, 2026 | 2.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 178 ms |
| May 23, 2026 | 181 ms |
| May 30, 2026 | 183 ms |
| Jun 6, 2026 | 180 ms |
| Jun 13, 2026 | 181 ms |
| Jun 20, 2026 | 186 ms |
| Jun 27, 2026 | 183 ms |
| Jul 4, 2026 | 183 ms |
| Jul 11, 2026 | 186 ms |
| Jul 18, 2026 | 185 ms |
| Jul 25, 2026 | 187 ms |
| Aug 1, 2026 | 192 ms |
| Aug 8, 2026 | 188 ms |
| Aug 15, 2026 | 186 ms |
| Aug 22, 2026 | 184 ms |
| Aug 29, 2026 | 180 ms |
| Sep 5, 2026 | 183 ms |
| Sep 12, 2026 | 189 ms |
| Sep 19, 2026 | 188 ms |
| Sep 26, 2026 | 188 ms |
| Oct 3, 2026 | 186 ms |
| Oct 10, 2026 | 180 ms |
| Oct 17, 2026 | 185 ms |
| Oct 24, 2026 | 186 ms |
| Oct 31, 2026 | 183 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 10.1 s
A phone's processor spends 10.1 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (alia-prod.com, Clarity and Google Tag Manager and others), adding 2.0 MB and 1.7 s of main-thread time.
Mobile performance score: 75
75/100Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
871 KiBAbout 871 KiB of JavaScript is downloaded but never used on this page.
Improve image delivery
774 KiB13 images could be 774 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
alia-prod.com adds 583 ms
583 msalia-prod.com costs a phone 583 ms of main-thread work and 432 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
600 ms10 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
Use efficient cache lifetimes
524 KiB23 files are served with short cache lifetimes, so returning visitors download them again (524 KiB).
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 345 ms. During a long task the page ignores taps.
Google Tag Manager adds 276 ms
276 msGoogle Tag Manager costs a phone 276 ms of main-thread work and 530 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Clarity adds 297 ms
297 msClarity costs a phone 297 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,082 HTML elements
The page has 2,082 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Klaviyo adds 172 ms
172 msKlaviyo costs a phone 172 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
replocdn.com adds 141 ms
141 msreplocdn.com costs a phone 141 ms of main-thread work and 381 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
73 KiBAbout 73 KiB of CSS is downloaded but never applied on this page.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
46 KiBPolyfills for old browsers add 46 KiB JavaScript that modern phones do not need.
Minify CSS
17 KiB17 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
2 KiB2 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 28.4 s
28.4 sThe page becomes fully interactive after 28.4 s. Good is under 3.8 s.
Speed Index: 14.5 s
14.5 sVisually, the page fills in at 14.5 s (Speed Index). Good is under 3.4 s.
Real-user FCP: 2.2 s
2.2 sReal visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 878 ms
878 msReal visitors wait 878 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 501 ms
501 msScripts block taps and scrolling for 501 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
8 images without width and height
8 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 178 ms to 183 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 196 ms
196 msReal visitors wait 196 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 2.0 s
2.0 sYour largest element renders in 2.0 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Honey With Superpowers.”.
Cumulative Layout Shift: 0.03
0.03The layout barely moves while loading (CLS 0.03, good is under 0.1).
Images and page weight
Page weight: 13.0 MB in 562 requests
13.0 MBYour homepage downloads 13.0 MB in 562 requests on a phone: media 6.1 MB (1), images 2.6 MB (52) and scripts 2.3 MB (142). Under 2 MB keeps phones on slow connections fast.
5 images far larger than shown
376 KiB5 images are downloaded at several times the size a phone draws them, for example 2_LowP_600_4k.jpg at 4,000 px wide, shown at 203 px. Resized copies would save about 376 KiB.
10 images below the first screen load straight away
10 images further down the page (588 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 3.7 g of CO₂ per visit
3.68 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.68 g of CO₂e: 441.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
10 images without alt text
10 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (3 elements)
ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.
Alternative text of images should not be repeated as text (3 elements)
Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
116 internal links, 4 external
The homepage links to 116 pages on manukora.com and 4 external pages.
8 checks passed
Meta description: 139 characters
Your meta description is 139 characters: “Ethically produced, raw Manuka Honey sourced from the most remote locations in New Zealand. Discover the benefits of th…”.
One H1 headline
Your main headline reads: “Honey With Superpowers.”.
Title: 47 characters
Your title is a healthy 47 characters: “Manukora | Premium New Zealand Raw Mānuka Honey”.
Canonical URL set
The canonical URL is https://manukora.com/.
Structured data in place
Structured data found: LocalBusiness and Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://manukora.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles) and description; logo and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,402 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://manukora.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
https://manukora.com/collections/shop-all is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
4 pages without a meta description
https://manukora.com/collections/shop-all, https://manukora.com/pages/aboutmanukora, https://manukora.com/pages/quiz-1 and https://manukora.com/pages/our-environment-1 have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://manukora.com/pages/manuka-honey-explained and https://manukora.com/pages/manuka-wellness-guide have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 small tap targets
5 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://manukora.com/cdn/shop/t/488/assets/testimonials-navigation.css?v=139166' because i…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 39 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,171 words of copy
The homepage carries about 1,171 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP RAW MĀNUKA HONEY”.
34 calls to action
The homepage has 34 calls to action, for example “Shop Mānuka Honey”, “Shop Mānuka Starter Kits” and “Shop Mānuka Honey Jars”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Analytics and Microsoft Clarity.
Opening hours shown
Your opening hours are on the homepage.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
46 cookies set on arrival
46Opening the homepage sets 46 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
63 other companies contacted
Loading the homepage contacts 63 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at manukora.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Intelligems A B Testing · Postscript Sms Marketing · Wyllo Formerly Nofraud · Klaviyo Email Marketing Sms · Test Sms · trafficmanager.net · gorgias.chat · superfiliate-cdn.com · useifsapp.com · 9gtb.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Te Aroha
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on manukora.com, including 22 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.