manukapharm.com website review

14 images could be 374 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

About 128 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

Klaviyo costs a phone 95 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 third-party services load with your homepage (Klaviyo, Shopify and LoyaltyLion and others), adding 415 KiB and 107 ms of main-thread time.

1 long task block the main thread while loading, the longest for 78 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need.

About 18 KiB of CSS is downloaded but never applied on this page.

7 files are served with short cache lifetimes, so returning visitors download them again (14 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The layout shifts by 1.64 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Your largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 10.6 s. Good is under 3.8 s.

45 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.3 MB in 186 requests on a phone: images 995 KiB (30), other files 722 KiB (81) and scripts 584 KiB (68). Under 2 MB keeps phones on slow connections fast.

3 images are downloaded at several times the size a phone draws them, for example 00905_MDoc_ManukaPharm_banners_1000x8003_799e5737-da70-4a45- at 1,000 px wide, shown at 302 px. Resized copies would save about 47 KiB.

1 image (137 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (59 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.66 g of CO₂e: 78.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

6 tap targets are too small or too close together to hit reliably with a finger.

10 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

3 visible links have no text or label, so screen readers cannot say where they go.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h5, h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

20 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

2 links have no real href, so search engines can't follow them.

Your <h1> is empty.

The homepage links to 54 pages on manukapharm.com and 7 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.manukapharm.com/pages/about and https://www.manukapharm.com/blogs/news have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.manukapharm.com/products/manuka-pharm-40-mgo-active-manuka-honey-250g, https://www.manukapharm.com/products/manuka-pharm-40-mgo-active-manuka-honey-500g, https://www.manukapharm.com/products/manuka-pharm-55-mgo-active-manuka-honey-250g, https://www.manukapharm.com/products/manuka-pharm-55-mgo-active-manuka-honey-500g, https://www.manukapharm.com/products/manuka-pharm-70-mgo-active-manuka-honey-250g and https://www.manukapharm.com/products/manuka-pharm-70-mgo-active-manuka-honey-500g and 3 others use the same meta description. A description written for each page earns more clicks.

https://www.manukapharm.com/blogs/news has no <h1> headline, so visitors and search engines get no clear main topic.

https://www.manukapharm.com/pages/contact has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage and read each the way a search engine does.

31 of 99 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 554 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.