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marazzigroup.com website review

Visit site (opens in a new tab)Reviewed 2 November 202639 issues · 86 checks

This review found 39 issues worth fixing on marazzigroup.com, 16 of them high impact, across 86 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.2 sMay 16Oct 311.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.3 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.2 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.3 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.2 s
Aug 8, 20261.3 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.3 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.4 s
Oct 31, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
147 ms131 msMay 16Oct 31145 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026133 ms
May 23, 2026137 ms
May 30, 2026137 ms
Jun 6, 2026137 ms
Jun 13, 2026139 ms
Jun 20, 2026137 ms
Jun 27, 2026137 ms
Jul 4, 2026137 ms
Jul 11, 2026136 ms
Jul 18, 2026137 ms
Jul 25, 2026144 ms
Aug 1, 2026139 ms
Aug 8, 2026138 ms
Aug 15, 2026141 ms
Aug 22, 2026137 ms
Aug 29, 2026142 ms
Sep 5, 2026143 ms
Sep 12, 2026139 ms
Sep 19, 2026140 ms
Sep 26, 2026141 ms
Oct 3, 2026143 ms
Oct 10, 2026144 ms
Oct 17, 2026142 ms
Oct 24, 2026144 ms
Oct 31, 2026145 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of marazzigroup.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. marazzigroup.com at 0.6 s0.6 s
  2. marazzigroup.com at 1.2 s1.2 s
  3. marazzigroup.com at 1.8 s1.8 s
  4. marazzigroup.com at 2.4 s2.4 s
  5. marazzigroup.com at 3.0 s3.0 s
  6. marazzigroup.com at 3.6 s3.6 s
  7. marazzigroup.com at 4.2 s4.2 s
  8. marazzigroup.com at 4.8 s4.8 s

Speed

11 to fix43
  • Use efficient cache lifetimes

    3.8 s · 2.9 MB

    35 files are served with short cache lifetimes, so returning visitors download them again (2.9 MB).

  • Render-blocking requests

    3.2 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.2 s.

  • Reduce unused CSS

    2.1 s · 424 KiB

    About 424 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Reduce unused JavaScript

    150 ms · 1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    550 ms · 393 KiB

    11 images could be 393 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, Cookiebot and Unpkg and others), adding 720 KiB and 754 ms of main-thread time.

  • Google Tag Manager adds 644 ms

    644 ms

    Google Tag Manager costs a phone 644 ms of main-thread work and 547 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 460 ms. During a long task the page ignores taps.

  • Main-thread work: 3.0 s

    A phone's processor spends 3.0 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,272 HTML elements

    The page has 2,272 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Legacy JavaScript

    26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 45 ms

    45 ms

    Your server sent the HTML in 45 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 21.0 s

    21.0 s

    The page becomes fully interactive after 21.0 s. Good is under 3.8 s.

  • Speed Index: 9.6 s

    9.6 s

    Visually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 5.4 s

    5.4 s

    Your largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Marazzi Crogiolo Terralux 003 Home”.

  • First Contentful Paint: 3.6 s

    3.6 s

    The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 875 ms

    875 ms

    Scripts block taps and scrolling for 875 ms in total while the page loads. Good is under 200 ms.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 133 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 132 ms

    132 ms

    Real visitors wait 132 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.065

    0.065

    The layout barely moves while loading (CLS 0.065, good is under 0.1).

Images and page weight

2 to fix83
  • Page weight: 3.6 MB in 56 requests

    3.6 MB

    Your homepage downloads 3.6 MB in 56 requests on a phone: scripts 2.3 MB (18), images 791 KiB (17) and stylesheets 455 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Marazzi_Mystone_Breccia_Dei_Berici_010_Home-415x173.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images in older formats

    3 images (108 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (67 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.0 g of CO₂ per visit

    1.03 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.03 g of CO₂e: 123.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8589
  • Certain ARIA roles must be contained by particular parents (1 element)

    Certain ARIA roles must be contained by particular parents: 1 element on the page fails this check, rated critical by axe-core.

  • 50 tap targets too small

    50 tap targets are too small or too close together to hit reliably with a finger.

  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (2 elements)

    ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 85 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9285
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • Invalid hreflang

    Your hreflang tags are invalid, so Google may show the wrong language version.

  • 235 internal links, 24 external

    The homepage links to 235 pages on marazzigroup.com and 24 external pages.

6 checks passed
  • Meta description: 92 characters

    Your meta description is 92 characters: “Official website of Marazzi, world leader in ceramic and porcelain for floor and wall tiles.”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Ceramic and Porcelain tiles for walls and floors | Marazzi”.

  • Canonical URL set

    The canonical URL is https://www.marazzigroup.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.marazzi.it/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,195 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix70
  • 1 linked page is broken

    Your homepage links to /environments, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 3 pages without a meta description

    /newsletter, /contacts and /store have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 110 found) and read each the way a search engine does.

5 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 8191
  • 24 small tap targets

    24 of 37 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix70
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,057 words of copy

    The homepage carries about 1,057 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “Learn more”, “Sign up for our Newsletter” and “DOWNLOAD”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at marazzigroup.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Servereasy Srl

Company

Founded
1935
Headquarters
Modena

Upkeep, stack, hiring and company data from programmable.info

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This review found 39 issues on marazzigroup.com, including 18 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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