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marieveronique.com website review

Visit site (opens in a new tab)Reviewed 6 November 202639 issues · 88 checks

This review found 39 issues worth fixing on marieveronique.com, 14 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.7 sMay 16Oct 312.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.0 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.0 s
Oct 10, 20262.1 s
Oct 17, 20262.2 s
Oct 24, 20262.3 s
Oct 31, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
169 ms117 msMay 16Oct 31163 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026136 ms
May 23, 2026124 ms
May 30, 2026127 ms
Jun 6, 2026123 ms
Jun 13, 2026126 ms
Jun 20, 2026129 ms
Jun 27, 2026130 ms
Jul 4, 2026129 ms
Jul 11, 2026125 ms
Jul 18, 2026128 ms
Jul 25, 2026124 ms
Aug 1, 2026128 ms
Aug 8, 2026137 ms
Aug 15, 2026144 ms
Aug 22, 2026145 ms
Aug 29, 2026151 ms
Sep 5, 2026149 ms
Sep 12, 2026154 ms
Sep 19, 2026153 ms
Sep 26, 2026152 ms
Oct 3, 2026152 ms
Oct 10, 2026146 ms
Oct 17, 2026155 ms
Oct 24, 2026154 ms
Oct 31, 2026163 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of marieveronique.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. marieveronique.com at 1.2 s1.2 s
  2. marieveronique.com at 2.4 s2.4 s
  3. marieveronique.com at 3.6 s3.6 s
  4. marieveronique.com at 4.8 s4.8 s
  5. marieveronique.com at 6.0 s6.0 s
  6. marieveronique.com at 7.2 s7.2 s
  7. marieveronique.com at 8.4 s8.4 s
  8. marieveronique.com at 9.6 s9.6 s

Speed

13 to fix36
  • Reduce unused JavaScript

    2.9 s · 995 KiB

    About 995 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.

  • Use efficient cache lifetimes

    1.6 s · 438 KiB

    33 files are served with short cache lifetimes, so returning visitors download them again (438 KiB).

  • Render-blocking requests

    1.4 s

    21 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Shopify adds 1.0 s

    1.0 s

    Shopify costs a phone 1.0 s of main-thread work and 498 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.9 s

    A phone's processor spends 7.9 s on main-thread work while loading, 4.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google Tag Manager and Klaviyo and others), adding 2.2 MB and 2.3 s of main-thread time.

  • Reduce unused CSS

    790 ms · 67 KiB

    About 67 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 790 ms faster on a phone.

  • Google Tag Manager adds 556 ms

    556 ms

    Google Tag Manager costs a phone 556 ms of main-thread work and 526 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    490 ms · 2 KiB

    2 KiB could be saved by minifying JavaScript.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 292 ms. During a long task the page ignores taps.

  • 2,760 HTML elements

    The page has 2,760 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 178 ms

    178 ms

    Klaviyo costs a phone 178 ms of main-thread work and 322 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 84 KiB

    Polyfills for old browsers add 84 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify CSS

    150 ms · 2 KiB

    2 KiB could be saved by minifying CSS.

  • Improve image delivery

    91 KiB

    3 images could be 91 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 13.8 s

    13.8 s

    Your largest element takes 13.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 26.7 s

    26.7 s

    The page becomes fully interactive after 26.7 s. Good is under 3.8 s.

  • Speed Index: 13.4 s

    13.4 s

    Visually, the page fills in at 13.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 136 ms to 163 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 162 ms

    162 ms

    Real visitors wait 162 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 650 ms

    650 ms

    Real visitors wait 650 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.8 MB in 404 requests

    4.8 MB

    Your homepage downloads 4.8 MB in 404 requests on a phone: scripts 2.5 MB (128), other files 1.4 MB (235) and images 381 KiB (11). Under 2 MB keeps phones on slow connections fast.

  • About 1.4 g of CO₂ per visit

    1.37 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.37 g of CO₂e: 164.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9194
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • All page content should be contained by landmarks (37 elements)

    All page content should be contained by landmarks: 37 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 44 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8580
  • Title is short (15 characters)

    Your title is only 15 characters: “Marie Veronique”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 3 H1 headlines

    There are 3 <h1> headlines (“Principles of”, “Skin Function” and “MEET MARIE”). One clear main headline is easier for people and search engines.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("https://www.marieveronique.com/search?q={search_term_string}")”.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 156 internal links, 5 external

    The homepage links to 156 pages on marieveronique.com and 5 external pages.

5 checks passed
  • Meta description: 115 characters

    Your meta description is 115 characters: “Superior, non-toxic skincare through innovative formulations that draw on nature's genius and the brain of science.”.

  • Canonical URL set

    The canonical URL is https://www.marieveronique.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.marieveronique.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (667 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.marieveronique.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://www.marieveronique.com/collections/product-type has no meta description, so Google writes the search snippet from whatever text it finds.

  • 6 pages without an H1

    https://www.marieveronique.com/collections/all, https://www.marieveronique.com/collections/product-type, https://www.marieveronique.com/collections/serums, https://www.marieveronique.com/collections/skin-conditions, https://www.marieveronique.com/collections/stable-balanced-skin and https://www.marieveronique.com/collections/age-delay have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    https://www.marieveronique.com/collections/product-type and https://www.marieveronique.com/collections/skin-conditions have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97036358&tm=gtm002&Ver=2&mid=2455af07-44ed-47c3-aeaf-81b2c8f9770c&bo=1&sid=add43fd0d9c211f19005bf1f3efbc1d0&vid=add49b40d9c211f19643b32ac3db2fea&vids=1&msclkid=N&gtm_t.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://www.marieveronique.com/cdn/shop/t/195/assets/custom-styles.css?v=19416' because it…”.

2 checks passed
  • Tap targets are thumb-sized

    38 of 39 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 411 words of copy

    The homepage carries about 411 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Shop”, “SHOP ALL” and “Contact”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 4 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 51 other companies contacted

    Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at marieveronique.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 17 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Analyzify Ga4 Ads Tracking · Mida Replay Heatmaps · Triplewhale · Powerful Form Builder · Impact Com · Klaviyo Email Marketing Sms · Checkmate · Firework Shoppable Video Ugc · Eg Auto Add To Cart · Ground · Okendo · Gdpr Cookie Consent · Globo Product Options · Post Purchase · amazonaws.com · kxcdn.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Employees
22
Headquarters
Berkeley

Upkeep, stack, hiring and company data from programmable.info

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This review found 39 issues on marieveronique.com, including 22 speed issues and 5 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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