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marika.com website review

Visit site (opens in a new tab)Reviewed 9 November 202627 issues · 80 checks

This review found 27 issues worth fixing on marika.com, 7 of them high impact, across 80 checks. The most urgent: audioeye-services.com adds 2.3 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.1 sMay 23Nov 71.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.6 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.6 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.4 s
Sep 26, 20261.5 s
Oct 3, 20261.4 s
Oct 10, 20261.3 s
Oct 17, 20261.2 s
Oct 24, 20261.2 s
Oct 31, 20261.2 s
Nov 7, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
204 ms126 msMay 23Nov 7135 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026146 ms
May 30, 2026152 ms
Jun 6, 2026161 ms
Jun 13, 2026156 ms
Jun 20, 2026155 ms
Jun 27, 2026159 ms
Jul 4, 2026154 ms
Jul 11, 2026162 ms
Jul 18, 2026163 ms
Jul 25, 2026179 ms
Aug 1, 2026195 ms
Aug 8, 2026188 ms
Aug 15, 2026179 ms
Aug 22, 2026169 ms
Aug 29, 2026155 ms
Sep 5, 2026162 ms
Sep 12, 2026170 ms
Sep 19, 2026168 ms
Sep 26, 2026170 ms
Oct 3, 2026162 ms
Oct 10, 2026148 ms
Oct 17, 2026144 ms
Oct 24, 2026137 ms
Oct 31, 2026137 ms
Nov 7, 2026135 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of marika.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. marika.com at 2.0 s2.0 s
  2. marika.com at 4.0 s4.0 s
  3. marika.com at 5.9 s5.9 s
  4. marika.com at 7.9 s7.9 s
  5. marika.com at 9.9 s9.9 s
  6. marika.com at 11.9 s11.9 s
  7. marika.com at 13.9 s13.9 s
  8. marika.com at 15.8 s15.8 s

Speed

11 to fix53
  • audioeye-services.com adds 2.3 s

    2.3 s

    audioeye-services.com costs a phone 2.3 s of main-thread work and 305 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 7.9 s

    A phone's processor spends 7.9 s on main-thread work while loading, 5.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (audioeye-services.com, Yotpo and Google Tag Manager and others), adding 1.8 MB and 3.3 s of main-thread time.

  • Reduce unused JavaScript

    450 ms · 897 KiB

    About 897 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    150 ms · 483 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (483 KiB).

  • Improve image delivery

    350 ms · 275 KiB

    10 images could be 275 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Google Tag Manager adds 237 ms

    237 ms

    Google Tag Manager costs a phone 237 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Yotpo adds 237 ms

    237 ms

    Yotpo costs a phone 237 ms of main-thread work and 307 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,751 HTML elements

    The page has 1,751 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 57 ms

    57 ms

    Shopify costs a phone 57 ms of main-thread work and 606 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 205 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 14 KiB

    14 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    41 KiB

    About 41 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    17 KiB

    Polyfills for old browsers add 17 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Speed Index: 19.7 s

    19.7 s

    Visually, the page fills in at 19.7 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 24.1 s

    24.1 s

    The page becomes fully interactive after 24.1 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.3 s

    6.3 s

    Your largest element takes 6.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Three women in Marika high-rise leggings and zip jackets wa…”. Most of its time is element render delay (5.1 s).

  • Total Blocking Time: 574 ms

    574 ms

    Scripts block taps and scrolling for 574 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 146 ms to 135 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 137 ms

    137 ms

    Real visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 662 ms

    662 ms

    Real visitors wait 662 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 25% faster for real visitors

    -25%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 12.8 MB in 288 requests

    12.8 MB

    Your homepage downloads 12.8 MB in 288 requests on a phone: media 8.8 MB (2), scripts 1.7 MB (69) and images 1.2 MB (31). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    mk-hero-pilates-m.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 3.6 g of CO₂ per visit

    3.63 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.63 g of CO₂e: 435.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9696
  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 55 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 55 passed and 2 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9297
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 221 internal links, 7 external

    The homepage links to 221 pages on marika.com and 7 external pages.

7 checks passed
  • Meta description: 139 characters

    Your meta description is 139 characters: “Shop Marika women's activewear, leggings, sports bras, tops, and workout clothing designed for comfort, movement, and e…”.

  • One H1 headline

    Your main headline reads: “Leggings that stay put. All day.”.

  • Title: 32 characters

    Your title is a healthy 32 characters: “Marika Home | Women's Activewear”.

  • Canonical URL set

    The canonical URL is https://www.marika.com/.

  • Structured data in place

    Structured data found: FAQPage.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.marika.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,836 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.marika.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 122 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    46 of 50 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,242 words of copy

    The homepage carries about 1,242 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more” and “SHOP NEW ARRIVALS”.

  • 27 calls to action

    The homepage has 27 calls to action, for example “Shop by Activity”, “Shop All Men” and “Track Order / Returns”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 6 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 36 other companies contacted

    Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at marika.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 17 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Yotpo Product Reviews · Aftership Personalization · Gorgias Live Chat Helpdesk · Yotpo Loyalty Rewards · Kx Ai Collections · Attentive · Wyllo Formerly Nofraud · Microsoft Clarity · Gdpr Cookie Consent · Kimonix · Forms · Product Ads By Criteo · automizely.com · dyn-rev.app · attn.tv · pepperjam.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Hiring

Hiring
11 open roles
Teams
Design - Rockfit (2), Production - Club (2), Sales (2), Marketing (1)
Job board
greenhouse

Company

Headquarters
Bell

Upkeep, stack, hiring and company data from programmable.info

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