markenkoffer.it website review

18 images could be 258 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.

Your mobile performance score is 81. Pages that score under 90 lose visitors before the first paint.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

The page has 2,907 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

A phone's processor spends 2.5 s on main-thread work while loading, 946 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 53 ms of main-thread work and 334 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 244 KiB of JavaScript is downloaded but never used on this page.

8 third-party services load with your homepage (Clarity, Shopify and Affiliate Window and others), adding 399 KiB and 186 ms of main-thread time.

4 long tasks block the main thread while loading, the longest for 83 ms. During a long task the page ignores taps.

8 files are served with short cache lifetimes, so returning visitors download them again (39 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Osprey”.

Real visitors wait 876 ms for your server to start answering (75th percentile). Good is under 800 ms.

The page becomes fully interactive after 6.6 s. Good is under 3.8 s.

Visually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.

Your homepage downloads 2.2 MB in 187 requests on a phone: images 828 KiB (41), other files 651 KiB (69) and scripts 583 KiB (50). Under 2 MB keeps phones on slow connections fast.

1 image further down the page (44 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.62 g of CO₂e: 74.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Your title is 67 characters, so Google will cut it off around 60: “Comprare valigie – Specialista valigeria dal 2007 | Markenkoffer.it”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 730 pages on markenkoffer.it and 7 external pages.

https://www.markenkoffer.it/collections/aktion is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=&referrer=&landingpage=https%3A%2F%2Fwww.markenkoffer.it%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20OS%2017_5%20like%20Mac%20OS%20X)%20App.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 18 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 3,280 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 22 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.