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marketstar.com website review
Visit site (opens in a new tab)Reviewed 29 October 202640 issues · 93 checks
This review found 40 issues worth fixing on marketstar.com, 17 of them high impact, across 93 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.7 s |
| May 16, 2026 | 3.7 s |
| May 23, 2026 | 3.6 s |
| May 30, 2026 | 3.6 s |
| Jun 6, 2026 | 3.3 s |
| Jun 13, 2026 | 3.1 s |
| Jun 20, 2026 | 3.0 s |
| Jun 27, 2026 | 3.2 s |
| Jul 4, 2026 | 3.1 s |
| Jul 11, 2026 | 3.0 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 2.9 s |
| Aug 1, 2026 | 3.0 s |
| Aug 8, 2026 | 3.0 s |
| Aug 15, 2026 | 3.0 s |
| Aug 22, 2026 | 3.0 s |
| Aug 29, 2026 | 3.1 s |
| Sep 5, 2026 | 3.2 s |
| Sep 12, 2026 | 3.2 s |
| Sep 19, 2026 | 3.2 s |
| Sep 26, 2026 | 3.2 s |
| Oct 3, 2026 | 3.1 s |
| Oct 10, 2026 | 3.1 s |
| Oct 17, 2026 | 3.1 s |
| Oct 24, 2026 | 3.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 146 ms |
| May 16, 2026 | 157 ms |
| May 23, 2026 | 155 ms |
| May 30, 2026 | 154 ms |
| Jun 6, 2026 | 159 ms |
| Jun 13, 2026 | 152 ms |
| Jun 20, 2026 | 154 ms |
| Jun 27, 2026 | 154 ms |
| Jul 4, 2026 | 152 ms |
| Jul 11, 2026 | 150 ms |
| Jul 18, 2026 | 150 ms |
| Jul 25, 2026 | 149 ms |
| Aug 1, 2026 | 151 ms |
| Aug 8, 2026 | 154 ms |
| Aug 15, 2026 | 156 ms |
| Aug 22, 2026 | 161 ms |
| Aug 29, 2026 | 170 ms |
| Sep 5, 2026 | 191 ms |
| Sep 12, 2026 | 196 ms |
| Sep 19, 2026 | 206 ms |
| Sep 26, 2026 | 215 ms |
| Oct 3, 2026 | 220 ms |
| Oct 10, 2026 | 230 ms |
| Oct 17, 2026 | 230 ms |
| Oct 24, 2026 | 221 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.5 s
2.2 s
2.9 s
3.7 s
4.4 s
5.1 s
5.9 s
Speed
Reduce unused JavaScript
5.2 s · 745 KiBAbout 745 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.2 s faster on a phone.
Render-blocking requests
4.4 s13 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.4 s.
Use efficient cache lifetimes
2.7 s · 744 KiB92 files are served with short cache lifetimes, so returning visitors download them again (744 KiB).
Main-thread work: 4.2 s
A phone's processor spends 4.2 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Usercentrics CMP and Other Google APIs/SDKs and others), adding 1.7 MB and 1.1 s of main-thread time.
Mobile performance score: 53
53/100Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.
Google CDN adds 630 ms
630 msGoogle CDN costs a phone 630 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
350 ms · 70 KiB2 images could be 70 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
Usercentrics CMP adds 323 ms
323 msUsercentrics CMP costs a phone 323 ms of main-thread work and 188 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,932 HTML elements
The page has 1,932 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
150 ms · 32 KiBAbout 32 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 161 ms. During a long task the page ignores taps.
Minify CSS
150 ms · 7 KiB7 KiB could be saved by minifying CSS.
Minify JavaScript
15 KiB15 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 13.6 s
13.6 sThe first text or image appears after 13.6 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 19.6 s
19.6 sYour largest element takes 19.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies to operate our website, improve your experie…”.
Speed Index: 13.6 s
13.6 sVisually, the page fills in at 13.6 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 20.5 s
20.5 sThe page becomes fully interactive after 20.5 s. Good is under 3.8 s.
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 204 ms
204 msReal visitors wait 204 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 49% slower for real visitors
+49%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 146 ms to 221 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
11 images without width and height
11 images have no width and height attributes, so the layout jumps as each one loads.
6 checks passed
Real-user CLS: 0.08
0.08For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 690 ms
690 msReal visitors wait 690 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 18% faster for real visitors
-18%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.7 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 179 ms
179 msScripts block the page for only 179 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.9 MB in 145 requests
4.9 MBYour homepage downloads 4.9 MB in 145 requests on a phone: scripts 2.0 MB (56), images 1.3 MB (45) and media 569 KiB (1). Under 2 MB keeps phones on slow connections fast.
9 images below the first screen load straight away
9 images further down the page (368 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image in older formats
1 image (46 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.4 g of CO₂ per visit
1.39 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.39 g of CO₂e: 166.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Interactive controls must not be nested (17 elements)
Interactive controls must not be nested: 17 elements on the page fail this check, rated serious by axe-core.
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (8 elements)
All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.
Headings should not be empty (2 elements)
Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4, h4 → h6 and h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 57 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (72 characters)
Your title is 72 characters, so Google will cut it off around 60: “Enterprise B2B Sales Outsourcing & Partner Channel Strategy | MarketStar”.
5 H1 headlines
There are 5 <h1> headlines (“Specialist-Led Sales Execution for B2B Enterprise…”, “MarketStar Recognized as a Leader in the 2025 B2B…” and “MarketStar Foundation: Driven by Purpose. Committ…”). One clear main headline is easier for people and search engines.
20 links with vague text
20 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
239 internal links, 8 external
The homepage links to 239 pages on marketstar.com and 8 external pages.
6 checks passed
Meta description: 144 characters
Your meta description is 144 characters: “Enterprise B2B sales outsourcing for pipeline growth, partner ecosystem expansion, and revenue acceleration with AI-ena…”.
Canonical URL set
The canonical URL is https://www.marketstar.com/.
Structured data in place
Structured data found: Corporation.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.marketstar.com/sitemap.xml.
AI search readiness
Parts of the site are closed to 4 AI crawlers
Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.
No llms.txt
There is no https://www.marketstar.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 1 crawler
robots.txt blocks CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
2 checks passed
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,991 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 89 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
9 small tap targets
9 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “depth2Item is not defined”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 2,117 words of copy
The homepage carries about 2,117 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “TALK TO A SALES EXPERT” and “LEARN MORE”.
44 calls to action
The homepage has 44 calls to action, for example “Contact Us”, “Talk to a Sales Expert” and “Learn More”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 8 testimonial or review blocks, 7 customer or partner logos and 3 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and HubSpot.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
15 other companies contacted
Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
2 checks passed
Consent tool: Usercentrics
A consent management tool (Usercentrics) loads with the page.
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at marketstar.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- HubSpot CMS
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- HubSpot
Company
- Employees
- 831
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on marketstar.com, including 19 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.