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markgraph.de website review

Visit site (opens in a new tab)Reviewed 21 October 202632 issues · 78 checks

This review found 32 issues worth fixing on markgraph.de, 9 of them high impact, across 78 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of markgraph.de (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. markgraph.de at 0.6 s0.6 s
  2. markgraph.de at 1.3 s1.3 s
  3. markgraph.de at 1.9 s1.9 s
  4. markgraph.de at 2.5 s2.5 s
  5. markgraph.de at 3.1 s3.1 s
  6. markgraph.de at 3.8 s3.8 s
  7. markgraph.de at 4.4 s4.4 s
  8. markgraph.de at 5.0 s5.0 s

Speed

10 to fix66
  • Improve image delivery

    9.4 s · 1.8 MB

    39 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 9.4 s faster on a phone.

  • Reduce unused JavaScript

    7.8 s · 734 KiB

    About 734 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.8 s faster on a phone.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Vimeo, website-files.com and Cloudflare CDN and others), adding 21.8 MB and 506 ms of main-thread time.

  • Vimeo adds 188 ms

    188 ms

    Vimeo costs a phone 188 ms of main-thread work and 19.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    900 ms · 163 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (163 KiB).

  • Mobile performance score: 66

    66/100

    Your mobile performance score is 66 (desktop: 75). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    750 ms · 75 KiB

    About 75 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Render-blocking requests

    450 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • website-files.com adds 127 ms

    127 ms

    website-files.com costs a phone 127 ms of main-thread work and 2.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 70 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix67
  • Largest Contentful Paint: 25.3 s

    25.3 s

    Your largest element takes 25.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Wir verwenden Cookies, um Inhalte und Anzeigen zu personali…”.

  • Time to Interactive: 25.4 s

    25.4 s

    The page becomes fully interactive after 25.4 s. Good is under 3.8 s.

  • Speed Index: 7.7 s

    7.7 s

    Visually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 33 ms

    33 ms

    Scripts block the page for only 33 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 21.9 MB in 128 requests

    21.9 MB

    Your homepage downloads 21.9 MB in 128 requests on a phone: other files 18.0 MB (46), images 2.2 MB (49) and scripts 1.5 MB (23). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (30 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images below the first screen load straight away

    4 images further down the page (123 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 6.2 g of CO₂ per visit

    6.20 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.20 g of CO₂e: 743.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9296
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (23 elements)

    All page content should be contained by landmarks: 23 elements on the page fail this check, rated moderate by axe-core.

  • 20 links without text

    20 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 58 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9294
  • Structured data has 2 problems

    Structured data found (Organization and WebSite) but with 2 problems, for example “WebSite: missing name”.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 38 internal links, 13 external

    The homepage links to 38 pages on markgraph.de and 13 external pages.

7 checks passed
  • Meta description: 135 characters

    Your meta description is 135 characters: “1986 gegründet, gestaltet Atelier Markgraph analog-digitale Marken- und Kulturräume, die kommunizieren und zur Kommunik…”.

  • One H1 headline

    Your main headline reads: “StepinsidetheStory”.

  • Title: 41 characters

    Your title is a healthy 41 characters: “Atelier Markgraph – Step Inside The Story”.

  • Canonical URL set

    The canonical URL is https://www.markgraph.de/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.markgraph.de/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing name, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.markgraph.de/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (324 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix73
  • 1 page without a title

    https://www.markgraph.de/projekt/2025-mercedes-benz-auf-der-iaa-mobility---ein-markenauftritt-zwei-standorte has no <title>, so Google invents the link text in results.

  • 2 pages share a title

    / and https://www.markgraph.de/en all use the title “Atelier Markgraph – Step Inside The Story”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    https://www.markgraph.de/projekt/2025-mercedes-benz-auf-der-iaa-mobility---ein-markenauftritt-zwei-standorte has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages with very little text

    https://www.markgraph.de/4d-years and https://www.markgraph.de/quarterly have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

3 to fixGoogle 5888
  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “%c%d font-size:0;color:transparent NaN”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    12 of 12 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix57
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 367 words of copy

    The homepage carries about 367 words of visible text.

2 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “FRAME Book”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies, 2 of them by other companies (measured from a US location before any click).

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at markgraph.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Webflow
Analytics
Google Analytics | Google Tag Manager

Company

Founded
1986
Headquarters
Frankfurt

Upkeep, stack, hiring and company data from programmable.info

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