marshallvapes.ca website review

27 images could be 757 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

A phone's processor spends 6.7 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 5,560 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Shopify, GetSiteControl and Cloudflare CDN and others), adding 1.8 MB and 917 ms of main-thread time.

About 308 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 740 ms faster on a phone.

Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

Shopify costs a phone 808 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

14 files are served with short cache lifetimes, so returning visitors download them again (225 KiB).

Other Google APIs/SDKs costs a phone 0 ms of main-thread work and 306 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

24 KiB could be saved by minifying JavaScript.

6 long tasks block the main thread while loading, the longest for 93 ms. During a long task the page ignores taps.

About 24 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 14.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Logo”.

The page becomes fully interactive after 18.2 s. Good is under 3.8 s.

Visually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.8 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 79 ms to 85 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.4 MB in 524 requests on a phone: images 1.7 MB (53), scripts 1.2 MB (220) and other files 1.0 MB (201). Under 2 MB keeps phones on slow connections fast.

Banners_-_Ali_Monir_4.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image is downloaded at several times the size a phone draws it, for example Marshall_Vapes_-_Product_photos_26.png at 2,048 px wide, shown at 109 px. Resized copies would save about 218 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.24 g of CO₂e: 149.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must be contained by particular parents: 4 elements on the page fail this check, rated critical by axe-core.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

1 button has no accessible name, so screen readers announce just “button”.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Alternative text of images should not be repeated as text: 27 elements on the page fail this check, rated minor by axe-core.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your meta description is 312 characters; Google truncates after about 160, so the end of your pitch is cut.

9 links have no real href, so search engines can't follow them.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 366 pages on marshallvapes.ca and 2 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://marshallvapes.ca/collections/newest-arrivals has no meta description, so Google writes the search snippet from whatever text it finds.

https://marshallvapes.ca/collections/newest-arrivals, https://marshallvapes.ca/collections/on-sale, https://marshallvapes.ca/collections/disposable, https://marshallvapes.ca/collections/orbito-95k-disposable, https://marshallvapes.ca/collections/orbito-viz-25k and https://marshallvapes.ca/collections/twist-bar-3-in-1 and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 173 found) and read each the way a search engine does.

2 images failed to load on a phone, for example https://marshallvapes.ca/.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

1 image is served at too low a resolution for sharp phone screens.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 759 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.