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marshhenmill.com website review

Visit site (opens in a new tab)Reviewed 8 November 202639 issues · 88 checks

This review found 39 issues worth fixing on marshhenmill.com, 9 of them high impact, across 88 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.1 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.2 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.4 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.7 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
167 ms90 msMay 16Oct 31158 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202699 ms
May 23, 202699 ms
May 30, 2026100 ms
Jun 6, 2026104 ms
Jun 13, 2026104 ms
Jun 20, 2026104 ms
Jun 27, 2026105 ms
Jul 4, 2026105 ms
Jul 11, 2026105 ms
Jul 18, 2026105 ms
Jul 25, 2026104 ms
Aug 1, 2026104 ms
Aug 8, 2026104 ms
Aug 15, 2026104 ms
Aug 22, 2026104 ms
Aug 29, 2026107 ms
Sep 5, 2026110 ms
Sep 12, 2026113 ms
Sep 19, 2026125 ms
Sep 26, 2026137 ms
Oct 3, 2026146 ms
Oct 10, 2026152 ms
Oct 17, 2026154 ms
Oct 24, 2026154 ms
Oct 31, 2026158 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of marshhenmill.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. marshhenmill.com at 1.0 s1.0 s
  2. marshhenmill.com at 2.0 s2.0 s
  3. marshhenmill.com at 3.0 s3.0 s
  4. marshhenmill.com at 4.0 s4.0 s
  5. marshhenmill.com at 5.1 s5.1 s
  6. marshhenmill.com at 6.1 s6.1 s
  7. marshhenmill.com at 7.1 s7.1 s
  8. marshhenmill.com at 8.1 s8.1 s

Speed

11 to fix53
  • Main-thread work: 6.3 s

    A phone's processor spends 6.3 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,078 HTML elements

    The page has 3,078 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (hcaptcha.com, Clarity and rebuyengine.com and others), adding 3.0 MB and 1.2 s of main-thread time.

  • Reduce unused JavaScript

    410 ms · 957 KiB

    About 957 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 410 ms faster on a phone.

  • Use efficient cache lifetimes

    750 ms · 270 KiB

    24 files are served with short cache lifetimes, so returning visitors download them again (270 KiB).

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    900 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • hcaptcha.com adds 685 ms

    685 ms

    hcaptcha.com costs a phone 685 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    382 KiB

    14 images could be 382 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • rebuyengine.com adds 124 ms

    124 ms

    rebuyengine.com costs a phone 124 ms of main-thread work and 480 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 48 ms

    48 ms

    Shopify costs a phone 48 ms of main-thread work and 855 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 69 KiB

    Polyfills for old browsers add 69 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 66 KiB

    About 66 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 180 ms. During a long task the page ignores taps.

  • Duplicated JavaScript

    44 KiB

    44 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 19 ms

    19 ms

    Your server sent the HTML in 19 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 30.0 s

    30.0 s

    The page becomes fully interactive after 30.0 s. Good is under 3.8 s.

  • Speed Index: 10.6 s

    10.6 s

    Visually, the page fills in at 10.6 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 6.4 s

    6.4 s

    Your largest element takes 6.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Tap response (INP) got 58% slower for real visitors

    +58%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 99 ms to 158 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 40% slower for real visitors

    +40%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 512 ms

    512 ms

    Scripts block taps and scrolling for 512 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

5 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 163 ms

    163 ms

    Real visitors wait 163 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 430 ms

    430 ms

    Real visitors wait 430 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 5.4 MB in 343 requests

    5.4 MB

    Your homepage downloads 5.4 MB in 343 requests on a phone: scripts 2.3 MB (125), images 1.3 MB (30) and other files 983 KiB (162). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    harvest_dinner_table_cropped_mobile.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.5 g of CO₂ per visit

    1.54 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.54 g of CO₂e: 184.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9694
  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (19 elements)

    All page content should be contained by landmarks: 19 elements on the page fail this check, rated moderate by axe-core.

  • 30 form fields without a label

    30 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (4 elements)

    Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10085
  • Title is short (14 characters)

    Your title is only 14 characters: “Marsh Hen Mill”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Marsh Hen Mill” and “What Our Customers Are Saying”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 143 internal links, 5 external

    The homepage links to 143 pages on marshhenmill.com and 5 external pages.

5 checks passed
  • Meta description: 92 characters

    Your meta description is 92 characters: “We are a family run farm and mill specializing in heirloom food products and ancient grains.”.

  • Canonical URL set

    The canonical URL is https://marshhenmill.com/.

  • Structured data in place

    Structured data found: OnlineStore, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://marshhenmill.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,840 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://marshhenmill.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 9 pages without a meta description

    https://marshhenmill.com/blogs/mhm-recipes, https://marshhenmill.com/pages/about-us, https://marshhenmill.com/collections/gift-boxes, https://marshhenmill.com/collections/best-sellers, https://marshhenmill.com/collections/pantry-supplies and https://marshhenmill.com/collections/stone-ground-goodness and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://marshhenmill.com/pages/about-us and https://marshhenmill.com/pages/contact have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 6988
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Unexpected identifier 'We'”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    41 of 44 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix89
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 56 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 743 words of copy

    The homepage carries about 743 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Our Grains” and “Shop the Holiday Offer”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Shop”, “FAQ & Contact” and “SHOP BUNDLES”.

  • 19 short forms

    19 short forms (2 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 49 other companies contacted

    Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at marshhenmill.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Intelligems A B Testing · Powerful Form Builder · Font Picker · Microsoft Clarity · Triplewhale · Klaviyo Email Marketing Sms · Rebuy Personalization Engine · Forms · chimpstatic.com · snapchat.com · rechargecdn.com · rebuyengine.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Edisto Island

Upkeep, stack, hiring and company data from programmable.info

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