marshmallow.com website review

49 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).

About 937 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.

4 images could be 619 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.6 s faster on a phone.

Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 6.8 s on main-thread work while loading, 4.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Intercom and transcend-cdn.com and others), adding 1.8 MB and 1.9 s of main-thread time.

Google Tag Manager costs a phone 819 ms of main-thread work and 856 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 100 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

20 long tasks block the main thread while loading, the longest for 356 ms. During a long task the page ignores taps.

Intercom costs a phone 328 ms of main-thread work and 237 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

49 KiB JavaScript is shipped twice across bundles.

Polyfills for old browsers add 43 KiB JavaScript that modern phones do not need.

34 KiB could be saved by minifying JavaScript.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 17.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Default banner image”.

The page becomes fully interactive after 26.3 s. Good is under 3.8 s.

Scripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

4 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 155 ms to 184 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.3 MB in 151 requests on a phone: scripts 2.4 MB (68), images 1.0 MB (22) and fonts 432 KiB (7). Under 2 MB keeps phones on slow connections fast.

small_674dcbe634f32dddb00554ad_24_221_Intro_to_Perks_Blog_He is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

2 images (274 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (26 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.21 g of CO₂e: 145.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Headings skip levels (h1 → h6), which makes the page harder to scan with a screen reader.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 138 pages on marshmallow.com and 6 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.marshmallow.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.marshmallow.com/help-category/claims and https://www.marshmallow.com/car-insurance-quote/start-quote have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.marshmallow.com/quote-landing and https://www.marshmallow.com/car-insurance-quote/start-quote have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=27030734&Ver=2&mid=8c4e6381-24a7-4948-9f27-686d30e15189&bo=1&sid=d2ff0db0d74e11f1aecf11e9632a8404&vid=d2ff0040d74e11f19d488b0415c15307&vids=1&msclkid=N&pi=918639831&lg.

2 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

Large scripts ship without source maps.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 615 words of visible text.

Before a visitor clicks anything, the page loads FullStory, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 19 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.