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marybrowns.com website review
Visit site (opens in a new tab)Reviewed 3 November 202642 issues · 84 checks
This review found 42 issues worth fixing on marybrowns.com, 17 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 136 ms |
| May 23, 2026 | 136 ms |
| May 30, 2026 | 136 ms |
| Jun 6, 2026 | 136 ms |
| Jun 13, 2026 | 137 ms |
| Jun 20, 2026 | 137 ms |
| Jun 27, 2026 | 138 ms |
| Jul 4, 2026 | 139 ms |
| Jul 11, 2026 | 139 ms |
| Jul 18, 2026 | 138 ms |
| Jul 25, 2026 | 138 ms |
| Aug 1, 2026 | 138 ms |
| Aug 8, 2026 | 138 ms |
| Aug 15, 2026 | 139 ms |
| Aug 22, 2026 | 141 ms |
| Aug 29, 2026 | 142 ms |
| Sep 5, 2026 | 143 ms |
| Sep 12, 2026 | 145 ms |
| Sep 19, 2026 | 145 ms |
| Sep 26, 2026 | 146 ms |
| Oct 3, 2026 | 149 ms |
| Oct 10, 2026 | 150 ms |
| Oct 17, 2026 | 150 ms |
| Oct 24, 2026 | 151 ms |
| Oct 31, 2026 | 148 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
6.6 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.6 s faster on a phone.
Render-blocking requests
2.5 s31 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.
Mobile performance score: 33
33/100Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
9,601 HTML elements
The page has 9,601 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 4.9 s
A phone's processor spends 4.9 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and Facebook and others), adding 2.5 MB and 1.9 s of main-thread time.
Improve image delivery
1.7 MB11 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
940 ms · 141 KiBAbout 141 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 940 ms faster on a phone.
Google Tag Manager adds 917 ms
917 msGoogle Tag Manager costs a phone 917 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
700 ms · 320 KiB14 files are served with short cache lifetimes, so returning visitors download them again (320 KiB).
Google CDN adds 427 ms
427 msGoogle CDN costs a phone 427 ms of main-thread work and 742 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 374 ms. During a long task the page ignores taps.
Legacy JavaScript
300 ms · 46 KiBPolyfills for old browsers add 46 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Minify JavaScript
150 ms · 22 KiB22 KiB could be saved by minifying JavaScript.
Minify CSS
150 ms · 12 KiB12 KiB could be saved by minifying CSS.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 29 ms
29 msYour server sent the HTML in 29 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 19.8 s
19.8 sYour largest element takes 19.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Offer:”.
Time to Interactive: 24.8 s
24.8 sThe page becomes fully interactive after 24.8 s. Good is under 3.8 s.
First Contentful Paint: 5.7 s
5.7 sThe first text or image appears after 5.7 s on a phone. Good is under 1.8 s.
Speed Index: 8.9 s
8.9 sVisually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.2 s
1.2 sScripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.
Real-user CLS: 0.23
0.23For real visitors the layout shifts by 0.23 (75th percentile). Good is under 0.1.
Real-user TTFB: 827 ms
827 msReal visitors wait 827 ms for your server to start answering (75th percentile). Good is under 800 ms.
31 images without width and height
31 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 136 ms to 148 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 155 ms
155 msReal visitors wait 155 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.6 MB in 137 requests
5.6 MBYour homepage downloads 5.6 MB in 137 requests on a phone: scripts 2.7 MB (45), images 2.0 MB (31) and other files 386 KiB (36). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
MB-Proud-Mary-Website-Banners-09-2026_768x950-2.jpg weighs 703 KiB. On a phone connection a single image that size takes seconds.
6 images in older formats
6 images (1.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image far larger than shown
4 KiB1 image is downloaded at several times the size a phone draws it, for example app-new.png at 245 px wide, shown at 80 px. Resized copies would save about 4 KiB.
1 image below the first screen load straight away
1 image further down the page (28 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.6 g of CO₂ per visit
1.60 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.60 g of CO₂e: 192.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Interactive controls must not be nested (48 elements)
Interactive controls must not be nested: 48 elements on the page fail this check, rated serious by axe-core.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (5 elements)
Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
26 internal links, 19 external
The homepage links to 26 pages on marybrowns.com and 19 external pages.
7 checks passed
Meta description: 139 characters
Your meta description is 139 characters: “At Mary Brown’s Chicken, it’s all about great taste. Mary Brown’s Chicken serves real, delicious comfort food, made fre…”.
One H1 headline
Your main headline reads: “Find a Location”.
Title: 53 characters
Your title is a healthy 53 characters: “100% Canadian Owned & Operated | Mary Brown's Chicken”.
Canonical URL set
The canonical URL is https://marybrowns.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, SiteNavigationElement, WebPage and WebSite.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://marybrowns.com/sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
28%A phone browser shows 804 words, but the HTML your server sends has only 229. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No llms.txt
There is no https://marybrowns.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Other pages
1 linked page hidden from search
https://marybrowns.com/catering is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without a meta description
https://marybrowns.com/community has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://marybrowns.com/offers and https://marybrowns.com/about-us have no <h1> headline, so visitors and search engines get no clear main topic.
12 internal pages checked
We fetched 12 pages linked from your homepage and read each the way a search engine does.
4 checks passed
Linked pages load
All 12 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
18 small tap targets
18 of 64 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “jQuery is not defined”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 804 words of copy
The homepage carries about 804 words of visible text.
2 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Order Now” and “Contact Us”.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and LinkedIn Insight.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at marybrowns.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- Vue.js
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Cloudflare
Company
- Employees
- 800
- Founded
- 1969
- Headquarters
- Markham
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on marybrowns.com, including 22 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.