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maryfreebed.com website review
Visit site (opens in a new tab)Reviewed 6 November 202639 issues · 92 checks
This review found 39 issues worth fixing on maryfreebed.com, 18 of them high impact, across 92 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.1 s |
| Oct 31, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 126 ms |
| May 23, 2026 | 129 ms |
| May 30, 2026 | 131 ms |
| Jun 6, 2026 | 135 ms |
| Jun 13, 2026 | 138 ms |
| Jun 20, 2026 | 135 ms |
| Jun 27, 2026 | 133 ms |
| Jul 4, 2026 | 134 ms |
| Jul 11, 2026 | 147 ms |
| Jul 18, 2026 | 171 ms |
| Jul 25, 2026 | 188 ms |
| Aug 1, 2026 | 197 ms |
| Aug 8, 2026 | 199 ms |
| Aug 15, 2026 | 179 ms |
| Aug 22, 2026 | 163 ms |
| Aug 29, 2026 | 154 ms |
| Sep 5, 2026 | 148 ms |
| Sep 12, 2026 | 149 ms |
| Sep 19, 2026 | 149 ms |
| Sep 26, 2026 | 150 ms |
| Oct 3, 2026 | 161 ms |
| Oct 10, 2026 | 204 ms |
| Oct 17, 2026 | 253 ms |
| Oct 24, 2026 | 278 ms |
| Oct 31, 2026 | 291 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.3 s
1.9 s
2.5 s
3.2 s
3.8 s
4.4 s
5.1 s
Speed
Improve image delivery
1.6 s · 1.7 MB13 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.
Reduce unused JavaScript
1.8 s · 1,024 KiBAbout 1,024 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.
Render-blocking requests
2.3 s44 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.
Mobile performance score: 33
33/100Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.5 s
A phone's processor spends 7.5 s on main-thread work while loading, 4.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5,776 HTML elements
The page has 5,776 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, CallRail and Google Tag Manager and others), adding 1.6 MB and 1.7 s of main-thread time.
Google CDN adds 652 ms
652 msGoogle CDN costs a phone 652 ms of main-thread work and 767 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
350 ms · 316 KiB11 files are served with short cache lifetimes, so returning visitors download them again (316 KiB).
Legacy JavaScript
350 ms · 12 KiBPolyfills for old browsers add 12 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.
CallRail adds 325 ms
325 msCallRail costs a phone 325 ms of main-thread work and 17 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 227 ms. During a long task the page ignores taps.
Minify JavaScript
150 ms · 17 KiB17 KiB could be saved by minifying JavaScript.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Reduce unused CSS
43 KiBAbout 43 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 62 ms
62 msYour server sent the HTML in 62 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 12.4 s
12.4 sYour largest element takes 12.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 26.1 s
26.1 sThe page becomes fully interactive after 26.1 s. Good is under 3.8 s.
Speed Index: 10.7 s
10.7 sVisually, the page fills in at 10.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.5 s
1.5 sScripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Real-user INP: 405 ms
405 msReal visitors wait 405 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 123% slower for real visitors
+123%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 126 ms to 291 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 479 ms
479 msReal visitors wait 479 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.5 MB in 177 requests
5.5 MBYour homepage downloads 5.5 MB in 177 requests on a phone: images 2.3 MB (23), scripts 2.2 MB (74) and other files 433 KiB (8). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
5J9A4663.png weighs 536 KiB. On a phone connection a single image that size takes seconds.
3 images far larger than shown
647 KiB3 images are downloaded at several times the size a phone draws them, for example Newsweek_US_Best_PhysRehabCenters_2026_Logo_1-MI_MaryFreeBed at 1,443 px wide, shown at 79 px. Resized copies would save about 647 KiB.
6 images in older formats
6 images (1.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
5J9A4663-1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image below the first screen load straight away
1 image further down the page (64 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.6 g of CO₂ per visit
1.57 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.57 g of CO₂e: 188.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
82 text elements with low contrast
82 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
73 links without text
73 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 32 images in the HTML carry an alt attribute.
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
243 internal links, 10 external
The homepage links to 243 pages on maryfreebed.com and 10 external pages.
8 checks passed
Meta description: 144 characters
Your meta description is 144 characters: “Discover the home page for Mary Free Bed Rehabilitation hospital and learn why we're a leader in rehabilitation across …”.
One H1 headline
Your main headline reads: “Top Rated Rehabilitation Hospital in Michigan”.
Title: 60 characters
Your title is a healthy 60 characters: “Mary Free Bed Rehabilitation Hospital - A Leader in Michigan”.
Canonical URL set
The canonical URL is https://www.maryfreebed.com/.
Structured data in place
Structured data found: Article, Hospital, ImageObject, Organization and Person.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.maryfreebed.com/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.maryfreebed.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,330 words), so crawlers that don't run JavaScript still read it.
Other pages
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://www.maryfreebed.com/summary-podcast, whose canonical is https://www.maryfreebed.com/the-summary-podcast. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
12 pages without an H1
https://www.maryfreebed.com/locations, https://www.maryfreebed.com/volunteer, https://www.maryfreebed.com/patient-and-family-advisory-council, https://www.maryfreebed.com/news-and-stories-at-mary-free-bed, https://www.maryfreebed.com/news and https://www.maryfreebed.com/faces-of-rehabilitation and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 177 found) and read each the way a search engine does.
5 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://maryfreebedmultisite.kinsta.cloud/wp-content/uploads/2025/07/next-3-2.png.
5 small tap targets
5 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,713 words of copy
The homepage carries about 1,713 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Schedule Care”.
8 calls to action
The homepage has 8 calls to action, for example “Call Schedule”, “Learn More About PM&R” and “Rotation Schedule”.
Social proof on the page
Social proof on the homepage: 4 customer or partner logos and 3 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 3 phone links and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
15 other companies contacted
Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at maryfreebed.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Hiring
- Hiring
- 1 open role
- Job board
- careers page
Company
- Founded
- 1891
- Headquarters
- Grand Rapids
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on maryfreebed.com, including 20 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.