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maschd.de website review

Visit site (opens in a new tab)Reviewed 7 November 202633 issues · 81 checks

This review found 33 issues worth fixing on maschd.de, 8 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.1 sMay 16Oct 311.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.2 s
May 23, 20261.3 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Sep 5, 20261.7 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.7 s
Oct 3, 20261.5 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
141 ms64 msMay 16Oct 31104 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202695 ms
May 23, 202695 ms
May 30, 202694 ms
Jun 6, 202693 ms
Jun 20, 202691 ms
Jun 27, 202689 ms
Jul 4, 202688 ms
Jul 11, 202695 ms
Aug 1, 202692 ms
Sep 5, 2026132 ms
Sep 12, 2026119 ms
Sep 19, 2026113 ms
Sep 26, 2026109 ms
Oct 3, 202681 ms
Oct 10, 202673 ms
Oct 17, 202677 ms
Oct 24, 202687 ms
Oct 31, 2026104 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of maschd.de (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. maschd.de at 0.9 s0.9 s
  2. maschd.de at 1.7 s1.7 s
  3. maschd.de at 2.6 s2.6 s
  4. maschd.de at 3.4 s3.4 s
  5. maschd.de at 4.3 s4.3 s
  6. maschd.de at 5.1 s5.1 s
  7. maschd.de at 6.0 s6.0 s
  8. maschd.de at 6.8 s6.8 s

Speed

8 to fix64
  • Reduce unused JavaScript

    3.3 s · 635 KiB

    About 635 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.

  • Improve image delivery

    800 ms · 578 KiB

    15 images could be 578 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

  • 7 third-party services on the page

    7 third-party services load with your homepage (iubenda, Shopify and Cloudflare CDN and others), adding 1.6 MB and 719 ms of main-thread time.

  • Shopify adds 282 ms

    282 ms

    Shopify costs a phone 282 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • iubenda adds 409 ms

    409 ms

    iubenda costs a phone 409 ms of main-thread work and 125 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    300 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused CSS

    150 ms · 52 KiB

    About 52 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 33 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (33 KiB).

  • Legacy JavaScript

    150 ms · 9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 55 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 15.1 s

    15.1 s

    Your largest element takes 15.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 15.2 s

    15.2 s

    The page becomes fully interactive after 15.2 s. Good is under 3.8 s.

  • Speed Index: 7.3 s

    7.3 s

    Visually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • 23 images without width and height

    23 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 95 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 104 ms

    104 ms

    Real visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 340 ms

    340 ms

    Real visitors wait 340 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 9 ms

    9 ms

    Scripts block the page for only 9 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix69
  • Page weight: 3.4 MB in 333 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 333 requests on a phone: scripts 1.2 MB (110), other files 1.1 MB (181) and images 812 KiB (24). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Halskette_Berge_Kirsch_getrgen_2.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 4 images far larger than shown

    330 KiB

    4 images are downloaded at several times the size a phone draws them, for example DSC01158_f2cd90b1-41b4-4949-af79-beed86293a95.jpg at 800 px wide, shown at 112 px. Resized copies would save about 330 KiB.

  • 1 image in older formats

    1 image (88 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.0 g of CO₂ per visit

    0.96 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 114.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 9092
  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (14 elements)

    Alternative text of images should not be repeated as text: 14 elements on the page fail this check, rated minor by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 38 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9289
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (270 characters)

    Your meta description is 270 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 66 internal links, 5 external

    The homepage links to 66 pages on maschd.de and 5 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Maschd”.

  • Title: 63 characters

    Your title is a healthy 63 characters: “Maschd – Handgefertigter Holzschmuck ✓ Nachhaltig und besonders”.

  • Canonical URL set

    The canonical URL is https://www.maschd.de/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.maschd.de/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (786 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix85
  • 4 pages without a meta description

    /policies/shipping-policy, /collections/armbanduhr, /collections/armbanduhr-damen and /collections/schurzenschliesse have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /collections/holzschmuck-trachtenanstecker/Pin, whose canonical is /collections/holzschmuck-trachtenanstecker/pin. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 4 pages without an H1

    /collections/holz-edelsteine-armband, /collections/armbanduhr, /collections/armbanduhr-damen and /collections/schurzenschliesse have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages slow to respond

    /collections/holzschmuck-ohrringe, /collections/schurzenschliesse and /collections/schluesselanhaenger took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

2 checks passed
  • Tap targets are thumb-sized

    29 of 33 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix70
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 123 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 590 words of copy

    The homepage carries about 590 words of visible text.

3 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Leuchten ( Eigener Shop)”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Meta Pixel and Microsoft Clarity (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: iubenda

    A consent management tool (iubenda) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at maschd.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Complianz Consent · Judge Me Reviews · Microsoft Clarity · Inbox · Zepto Product Personalizer · Forms · Codemate Product Custom Fields · Session Recording Now

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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