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mash.com.br website review

Visit site (opens in a new tab)Reviewed 29 October 202647 issues · 86 checks

This review found 47 issues worth fixing on mash.com.br, 17 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.9 s4.1 sMay 9Oct 245.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20264.5 s
May 16, 20264.4 s
May 23, 20264.3 s
May 30, 20264.3 s
Jun 6, 20264.3 s
Jun 13, 20264.4 s
Jun 20, 20264.5 s
Jun 27, 20264.6 s
Jul 4, 20264.7 s
Jul 11, 20264.7 s
Jul 18, 20264.6 s
Jul 25, 20264.6 s
Aug 1, 20264.6 s
Aug 8, 20264.6 s
Aug 15, 20264.6 s
Aug 22, 20264.7 s
Aug 29, 20264.8 s
Sep 5, 20265.1 s
Sep 12, 20265.3 s
Sep 19, 20265.4 s
Sep 26, 20265.5 s
Oct 3, 20265.5 s
Oct 10, 20265.6 s
Oct 17, 20265.7 s
Oct 24, 20265.7 s
Real-visitor tap response (INP)75th percentile, phones
215 ms148 msMay 9Oct 24196 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026156 ms
May 16, 2026160 ms
May 23, 2026163 ms
May 30, 2026168 ms
Jun 6, 2026171 ms
Jun 13, 2026172 ms
Jun 20, 2026174 ms
Jun 27, 2026174 ms
Jul 4, 2026177 ms
Jul 11, 2026177 ms
Jul 18, 2026174 ms
Jul 25, 2026172 ms
Aug 1, 2026169 ms
Aug 8, 2026169 ms
Aug 15, 2026169 ms
Aug 22, 2026169 ms
Aug 29, 2026175 ms
Sep 5, 2026186 ms
Sep 12, 2026198 ms
Sep 19, 2026206 ms
Sep 26, 2026207 ms
Oct 3, 2026204 ms
Oct 10, 2026201 ms
Oct 17, 2026196 ms
Oct 24, 2026196 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mash.com.br (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mash.com.br at 0.6 s0.6 s
  2. mash.com.br at 1.2 s1.2 s
  3. mash.com.br at 1.8 s1.8 s
  4. mash.com.br at 2.4 s2.4 s
  5. mash.com.br at 3.0 s3.0 s
  6. mash.com.br at 3.6 s3.6 s
  7. mash.com.br at 4.2 s4.2 s
  8. mash.com.br at 4.8 s4.8 s

Speed

13 to fix45
  • Reduce unused JavaScript

    7.0 s · 990 KiB

    About 990 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.0 s faster on a phone.

  • Use efficient cache lifetimes

    1.9 s · 567 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (567 KiB).

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (vtexassets.com, Google Tag Manager and Google CDN and others), adding 3.5 MB and 1.3 s of main-thread time.

  • Reduce unused CSS

    750 ms · 128 KiB

    About 128 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Minify JavaScript

    600 ms · 22 KiB

    22 KiB could be saved by minifying JavaScript.

  • vtexassets.com adds 381 ms

    381 ms

    vtexassets.com costs a phone 381 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    450 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Legacy JavaScript

    350 ms · 63 KiB

    Polyfills for old browsers add 63 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • Google Tag Manager adds 320 ms

    320 ms

    Google Tag Manager costs a phone 320 ms of main-thread work and 526 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    371 KiB

    2 images could be 371 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google CDN adds 266 ms

    266 ms

    Google CDN costs a phone 266 ms of main-thread work and 743 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.2 s

    A phone's processor spends 3.2 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 154 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.8 s

    4.8 s

    Real visitors wait 4.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 1.19

    1.19

    For real visitors the layout shifts by 1.19 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 10.8 s

    10.8 s

    The first text or image appears after 10.8 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 26.6 s

    26.6 s

    Your largest element takes 26.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 26.7 s

    26.7 s

    The page becomes fully interactive after 26.7 s. Good is under 3.8 s.

  • Speed Index: 13.3 s

    13.3 s

    Visually, the page fills in at 13.3 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 156 ms to 196 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 28% slower for real visitors

    +28%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.5 s to 5.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.5 s

    2.5 s

    Real visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 428 ms

    428 ms

    Scripts block taps and scrolling for 428 ms in total while the page loads. Good is under 200 ms.

  • 27 images without width and height

    27 images have no width and height attributes, so the layout jumps as each one loads.

2 checks passed
  • Real-user INP: 179 ms

    179 ms

    Real visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Cumulative Layout Shift: 0.009

    0.009

    The layout barely moves while loading (CLS 0.009, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 4.3 MB in 154 requests

    4.3 MB

    Your homepage downloads 4.3 MB in 154 requests on a phone: scripts 2.8 MB (65), images 644 KiB (32) and other files 379 KiB (44). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    64 KiB

    2 images are downloaded at several times the size a phone draws them, for example 15e1599d-9158-40da-8080-1076def57285___45879a86bd76ed7b9ce8a at 1,272 px wide, shown at 390 px. Resized copies would save about 64 KiB.

  • 1 image in older formats

    1 image (197 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (151 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.2 g of CO₂ per visit

    1.21 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.21 g of CO₂e: 145.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8690
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Orphan list items

    Some list items are not inside a list.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 43 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10093
  • Structured data has 1 problem

    Structured data found (ItemList and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 55 internal links, 7 external

    The homepage links to 55 pages on mash.com.br and 7 external pages.

6 checks passed
  • Meta description: 138 characters

    Your meta description is 138 characters: “Uma referência em moda íntima masculina e infantil, a Mash oferece conforto e estilo para você. Compre tudo em 6x Sem J…”.

  • One H1 headline

    Your main headline reads: “MASH | Moda íntima masculina”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Mash | Cuecas, Meias, Sungas e Moda Íntima Masculina”.

  • Canonical URL set

    The canonical URL is https://www.mash.com.br/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mash.com.br/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (391 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (2 KiB, 20 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix88
  • 1 linked page hidden from search

    /kit is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages without an H1

    /institucional/trocas-e-devolucoes and /assinatura have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages slow to respond

    /outlet, /cuecas/boxer and /cuecas/sungao took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 2 broken images

    2 images failed to load on a phone, for example https://www.mash.com.br/.

  • 17 small tap targets

    17 of 39 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 12 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 302 words of copy

    The homepage carries about 302 words of visible text.

3 checks passed
  • 1 short form

    A short form (2 fields at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel and TikTok Pixel.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 28 cookies set on arrival

    28

    Opening the homepage sets 28 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 36 other companies contacted

    Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mash.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

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Google Tag Manager
Hosting
OVHcloud

Upkeep, stack, hiring and company data from programmable.info

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