Website review, no card needed
mash.com.br website review
Visit site (opens in a new tab)Reviewed 29 October 202647 issues · 86 checks
This review found 47 issues worth fixing on mash.com.br, 17 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 4.5 s |
| May 16, 2026 | 4.4 s |
| May 23, 2026 | 4.3 s |
| May 30, 2026 | 4.3 s |
| Jun 6, 2026 | 4.3 s |
| Jun 13, 2026 | 4.4 s |
| Jun 20, 2026 | 4.5 s |
| Jun 27, 2026 | 4.6 s |
| Jul 4, 2026 | 4.7 s |
| Jul 11, 2026 | 4.7 s |
| Jul 18, 2026 | 4.6 s |
| Jul 25, 2026 | 4.6 s |
| Aug 1, 2026 | 4.6 s |
| Aug 8, 2026 | 4.6 s |
| Aug 15, 2026 | 4.6 s |
| Aug 22, 2026 | 4.7 s |
| Aug 29, 2026 | 4.8 s |
| Sep 5, 2026 | 5.1 s |
| Sep 12, 2026 | 5.3 s |
| Sep 19, 2026 | 5.4 s |
| Sep 26, 2026 | 5.5 s |
| Oct 3, 2026 | 5.5 s |
| Oct 10, 2026 | 5.6 s |
| Oct 17, 2026 | 5.7 s |
| Oct 24, 2026 | 5.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 156 ms |
| May 16, 2026 | 160 ms |
| May 23, 2026 | 163 ms |
| May 30, 2026 | 168 ms |
| Jun 6, 2026 | 171 ms |
| Jun 13, 2026 | 172 ms |
| Jun 20, 2026 | 174 ms |
| Jun 27, 2026 | 174 ms |
| Jul 4, 2026 | 177 ms |
| Jul 11, 2026 | 177 ms |
| Jul 18, 2026 | 174 ms |
| Jul 25, 2026 | 172 ms |
| Aug 1, 2026 | 169 ms |
| Aug 8, 2026 | 169 ms |
| Aug 15, 2026 | 169 ms |
| Aug 22, 2026 | 169 ms |
| Aug 29, 2026 | 175 ms |
| Sep 5, 2026 | 186 ms |
| Sep 12, 2026 | 198 ms |
| Sep 19, 2026 | 206 ms |
| Sep 26, 2026 | 207 ms |
| Oct 3, 2026 | 204 ms |
| Oct 10, 2026 | 201 ms |
| Oct 17, 2026 | 196 ms |
| Oct 24, 2026 | 196 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.8 s
2.4 s
3.0 s
3.6 s
4.2 s
4.8 s
Speed
Reduce unused JavaScript
7.0 s · 990 KiBAbout 990 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.0 s faster on a phone.
Use efficient cache lifetimes
1.9 s · 567 KiB18 files are served with short cache lifetimes, so returning visitors download them again (567 KiB).
Mobile performance score: 45
45/100Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (vtexassets.com, Google Tag Manager and Google CDN and others), adding 3.5 MB and 1.3 s of main-thread time.
Reduce unused CSS
750 ms · 128 KiBAbout 128 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
Minify JavaScript
600 ms · 22 KiB22 KiB could be saved by minifying JavaScript.
vtexassets.com adds 381 ms
381 msvtexassets.com costs a phone 381 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
450 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Legacy JavaScript
350 ms · 63 KiBPolyfills for old browsers add 63 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.
Google Tag Manager adds 320 ms
320 msGoogle Tag Manager costs a phone 320 ms of main-thread work and 526 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
371 KiB2 images could be 371 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google CDN adds 266 ms
266 msGoogle CDN costs a phone 266 ms of main-thread work and 743 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.2 s
A phone's processor spends 3.2 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 154 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.8 s
4.8 sReal visitors wait 4.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 1.19
1.19For real visitors the layout shifts by 1.19 (75th percentile). Good is under 0.1.
First Contentful Paint: 10.8 s
10.8 sThe first text or image appears after 10.8 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 26.6 s
26.6 sYour largest element takes 26.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 26.7 s
26.7 sThe page becomes fully interactive after 26.7 s. Good is under 3.8 s.
Speed Index: 13.3 s
13.3 sVisually, the page fills in at 13.3 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 24% slower for real visitors
+24%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 156 ms to 196 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 28% slower for real visitors
+28%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.5 s to 5.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.5 s
2.5 sReal visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.3 s
1.3 sReal visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 428 ms
428 msScripts block taps and scrolling for 428 ms in total while the page loads. Good is under 200 ms.
27 images without width and height
27 images have no width and height attributes, so the layout jumps as each one loads.
2 checks passed
Real-user INP: 179 ms
179 msReal visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Cumulative Layout Shift: 0.009
0.009The layout barely moves while loading (CLS 0.009, good is under 0.1).
Images and page weight
Page weight: 4.3 MB in 154 requests
4.3 MBYour homepage downloads 4.3 MB in 154 requests on a phone: scripts 2.8 MB (65), images 644 KiB (32) and other files 379 KiB (44). Under 2 MB keeps phones on slow connections fast.
2 images far larger than shown
64 KiB2 images are downloaded at several times the size a phone draws them, for example 15e1599d-9158-40da-8080-1076def57285___45879a86bd76ed7b9ce8a at 1,272 px wide, shown at 390 px. Resized copies would save about 64 KiB.
1 image in older formats
1 image (197 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (151 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.2 g of CO₂ per visit
1.21 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.21 g of CO₂e: 145.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Orphan list items
Some list items are not inside a list.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 43 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (ItemList and WebSite) but with 1 problem, for example “WebSite: missing name”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
55 internal links, 7 external
The homepage links to 55 pages on mash.com.br and 7 external pages.
6 checks passed
Meta description: 138 characters
Your meta description is 138 characters: “Uma referência em moda íntima masculina e infantil, a Mash oferece conforto e estilo para você. Compre tudo em 6x Sem J…”.
One H1 headline
Your main headline reads: “MASH | Moda íntima masculina”.
Title: 52 characters
Your title is a healthy 52 characters: “Mash | Cuecas, Meias, Sungas e Moda Íntima Masculina”.
Canonical URL set
The canonical URL is https://www.mash.com.br/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.mash.com.br/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (391 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (2 KiB, 20 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
/kit is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages without an H1
/institucional/trocas-e-devolucoes and /assinatura have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages slow to respond
/outlet, /cuecas/boxer and /cuecas/sungao took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://www.mash.com.br/.
17 small tap targets
17 of 39 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 12 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 302 words of copy
The homepage carries about 302 words of visible text.
3 checks passed
1 short form
A short form (2 fields at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager, Meta Pixel and TikTok Pixel.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
28 cookies set on arrival
28Opening the homepage sets 28 cookies, 3 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
36 other companies contacted
Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mash.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Analytics
- Google Tag Manager
- Hosting
- OVHcloud
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 47 issues on mash.com.br, including 26 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.