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masvision.com.ar website review
Visit site (opens in a new tab)Reviewed 7 November 202630 issues · 86 checks
This review found 30 issues worth fixing on masvision.com.ar, 12 of them high impact, across 86 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #72,670 of 103,185 reviewed websitesbeats 26%
- #45,021 of 57,484 online storesbeats 18%
- #42,314 of 52,312 Shopify storesbeats 16%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 225 ms |
| May 23, 2026 | 220 ms |
| May 30, 2026 | 218 ms |
| Jun 6, 2026 | 216 ms |
| Jun 13, 2026 | 220 ms |
| Jun 20, 2026 | 221 ms |
| Jun 27, 2026 | 218 ms |
| Jul 4, 2026 | 215 ms |
| Jul 11, 2026 | 218 ms |
| Jul 18, 2026 | 219 ms |
| Jul 25, 2026 | 217 ms |
| Aug 1, 2026 | 223 ms |
| Aug 8, 2026 | 220 ms |
| Aug 15, 2026 | 222 ms |
| Aug 22, 2026 | 222 ms |
| Aug 29, 2026 | 220 ms |
| Sep 5, 2026 | 217 ms |
| Sep 12, 2026 | 216 ms |
| Sep 19, 2026 | 212 ms |
| Sep 26, 2026 | 204 ms |
| Oct 3, 2026 | 202 ms |
| Oct 10, 2026 | 197 ms |
| Oct 17, 2026 | 200 ms |
| Oct 24, 2026 | 203 ms |
| Oct 31, 2026 | 203 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.4 s
2.1 s
2.8 s
3.5 s
4.2 s
4.9 s
5.6 s
Speed
Render-blocking requests
1.3 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
4,225 HTML elements
The page has 4,225 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and Clarity and others), adding 1.4 MB and 1.1 s of main-thread time.
Mobile performance score: 61
61/100Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
340 ms · 575 KiBAbout 575 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 340 ms faster on a phone.
Google Tag Manager adds 640 ms
640 msGoogle Tag Manager costs a phone 640 ms of main-thread work and 898 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
150 ms · 560 KiB13 images could be 560 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Main-thread work: 3.6 s
A phone's processor spends 3.6 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 227 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 70 KiBAbout 70 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
150 KiB6 files are served with short cache lifetimes, so returning visitors download them again (150 KiB).
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need.
Minify JavaScript
12 KiB12 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.76
0.76For real visitors the layout shifts by 0.76 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 9.1 s
9.1 sYour largest element takes 9.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 21.9 s
21.9 sThe page becomes fully interactive after 21.9 s. Good is under 3.8 s.
Real-user INP: 245 ms
245 msReal visitors wait 245 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Total Blocking Time: 442 ms
442 msScripts block taps and scrolling for 442 ms in total while the page loads. Good is under 200 ms.
Speed Index: 4.4 s
4.4 sVisually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.
22 images without width and height
22 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 225 ms to 203 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 581 ms
581 msReal visitors wait 581 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.7 MB in 263 requests
4.7 MBYour homepage downloads 4.7 MB in 263 requests on a phone: images 1.9 MB (66), scripts 1.5 MB (56) and other files 865 KiB (131). Under 2 MB keeps phones on slow connections fast.
2 images in older formats
2 images (223 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.3 g of CO₂ per visit
1.34 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.34 g of CO₂e: 161.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
15 images without alt text
15 images have no alt text, which hurts accessibility and image search.
95 links without text
95 visible links have no text or label, so screen readers cannot say where they go.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (89 characters)
Your title is 89 characters, so Google will cut it off around 60: “Los mejores Anteojos, Anteojos de sol y lentes de contacto para vos— Mas Vision Argentina”.
Meta description is long (315 characters)
Your meta description is 315 characters; Google truncates after about 160, so the end of your pitch is cut.
No XML sitemap
No XML sitemap at https://www.masvision.com.ar/sitemap.xml, so Google discovers your pages only by following links.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
549 internal links, 11 external
The homepage links to 549 pages on masvision.com.ar and 11 external pages.
4 checks passed
One H1 headline
Your main headline reads: “Venta de Lentes, Lentes de sol y Lentes de contacto”.
Canonical URL set
The canonical URL is https://www.masvision.com.ar/.
Structured data in place
Structured data found: HealthAndBeautyBusiness.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,653 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.masvision.com.ar/llms.txt (2 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://www.masvision.com.ar/pages/seguimiento has no meta description, so Google writes the search snippet from whatever text it finds.
4 pages slow to respond
https://www.masvision.com.ar/pages/seguimiento, https://www.masvision.com.ar/pages/sucursales, https://www.masvision.com.ar/pages/agenda-tu-visita and https://www.masvision.com.ar/collections/lentes-de-contacto took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.
6 checks passed
Linked pages load
4 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://apps3.omegatheme.com/cookies-notification/client/save-cookies.php' from origin 'ht…”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
2 checks passed
Tap targets are thumb-sized
134 of 137 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,497 words of copy
The homepage carries about 1,497 words of visible text.
6 checks passed
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Meta Pixel.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
26 other companies contacted
Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at masvision.com.ar, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Smarty Discounts · Gsc Countdown Timer · Mercado Pago Antifraud Plus · Hulk Form Builder · Powerful Form Builder · Mercadopago Pf App · productcustomizer.com · omegatheme.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
- The footer still says © 2025.
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- Cordoba
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on masvision.com.ar, including 16 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.