matter.in website review

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

8 third-party services load with your homepage (Google Tag Manager, Facebook and Clarity and others), adding 1.5 MB and 1.2 s of main-thread time.

8 images could be 739 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

About 652 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

Google Tag Manager costs a phone 864 ms of main-thread work and 1,012 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 3.9 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 files are served with short cache lifetimes, so returning visitors download them again (362 KiB).

Facebook costs a phone 209 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

15 long tasks block the main thread while loading, the longest for 191 ms. During a long task the page ignores taps.

About 19 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 24 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 23.1 s. Good is under 3.8 s.

Visually, the page fills in at 13.0 s (Speed Index). Good is under 3.4 s.

Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s.

For real visitors the layout shifts by 0.14 (75th percentile). Good is under 0.1.

Real visitors wait 971 ms for your server to start answering (75th percentile). Good is under 800 ms.

Scripts block taps and scrolling for 592 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 199 ms to 222 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.9 MB in 155 requests on a phone: scripts 2.0 MB (62), images 1.5 MB (26) and media 1.0 MB (2). Under 2 MB keeps phones on slow connections fast.

Banner_Mobile (2).webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

5 images are downloaded at several times the size a phone draws them, for example 3Mobile (2).webp at 1,572 px wide, shown at 390 px. Resized copies would save about 345 KiB.

1 image further down the page (96 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.39 g of CO₂e: 166.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 image has no alt text, which hurts accessibility and image search.

10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

Your meta description is 190 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link has no real href, so search engines can't follow it.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 28 pages on matter.in and 6 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.matter.in/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/, https://www.matter.in/booknow, https://www.matter.in/faq, https://www.matter.in/dealer-locator, https://www.matter.in/corporate-governance and https://www.matter.in/careers and 2 others all use the title “MATTER Electric Motorcycle: India's Best Electric Motorbike”. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.matter.in/booknow, https://www.matter.in/faq, https://www.matter.in/dealer-locator, https://www.matter.in/corporate-governance, https://www.matter.in/careers and https://www.matter.in/matter-care and 1 other use the same meta description. A description written for each page earns more clicks.

https://www.matter.in/booknow, https://www.matter.in/innovation-hub, https://www.matter.in/faq, https://www.matter.in/support, https://www.matter.in/dealer-locator and https://www.matter.in/partner-with-us and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.matter.in/ec-booking has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 14 pages linked from your homepage and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 288 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.