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mattersurfaces.com website review

Visit site (opens in a new tab)Reviewed 22 October 202639 issues · 90 checks

This review found 39 issues worth fixing on mattersurfaces.com, 16 of them high impact, across 90 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
6.0 s3.2 sMay 2Oct 174.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20265.3 s
May 9, 20265.3 s
May 16, 20265.7 s
May 23, 20265.7 s
May 30, 20265.6 s
Jun 6, 20264.7 s
Jun 13, 20264.2 s
Jun 20, 20263.7 s
Jun 27, 20263.6 s
Jul 4, 20264.0 s
Jul 11, 20264.0 s
Jul 18, 20264.0 s
Jul 25, 20264.7 s
Aug 1, 20264.2 s
Aug 8, 20264.3 s
Aug 15, 20264.3 s
Aug 22, 20263.8 s
Aug 29, 20263.9 s
Sep 5, 20264.0 s
Sep 12, 20264.0 s
Sep 19, 20264.0 s
Sep 26, 20264.0 s
Oct 3, 20264.0 s
Oct 10, 20264.0 s
Oct 17, 20264.1 s
Real-visitor tap response (INP)75th percentile, phones
109 ms84 msMay 2Oct 1792 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202688 ms
May 9, 202694 ms
May 16, 202694 ms
May 23, 202694 ms
May 30, 202694 ms
Jun 6, 202691 ms
Jun 13, 202692 ms
Jun 20, 202692 ms
Jun 27, 202690 ms
Jul 4, 202690 ms
Jul 18, 202687 ms
Jul 25, 202687 ms
Aug 1, 202687 ms
Aug 8, 202691 ms
Aug 15, 202697 ms
Aug 22, 202696 ms
Aug 29, 2026106 ms
Sep 5, 202697 ms
Sep 12, 202697 ms
Sep 19, 202698 ms
Sep 26, 2026100 ms
Oct 3, 2026100 ms
Oct 10, 202694 ms
Oct 17, 202692 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mattersurfaces.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mattersurfaces.com at 0.4 s0.4 s
  2. mattersurfaces.com at 0.8 s0.8 s
  3. mattersurfaces.com at 1.2 s1.2 s
  4. mattersurfaces.com at 1.6 s1.6 s
  5. mattersurfaces.com at 2.0 s2.0 s
  6. mattersurfaces.com at 2.3 s2.3 s
  7. mattersurfaces.com at 2.7 s2.7 s
  8. mattersurfaces.com at 3.1 s3.1 s

Speed

7 to fix56
  • Render-blocking requests

    7.0 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 7.0 s.

  • Improve image delivery

    5.3 s · 1.7 MB

    5 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.3 s faster on a phone.

  • Use efficient cache lifetimes

    4.8 s · 991 KiB

    23 files are served with short cache lifetimes, so returning visitors download them again (991 KiB).

  • Reduce unused JavaScript

    3.8 s · 765 KiB

    About 765 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56 (desktop: 77). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    610 ms · 149 KiB

    About 149 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 610 ms faster on a phone.

  • ZenDesk adds 128 ms

    128 ms

    ZenDesk costs a phone 128 ms of main-thread work and 414 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 3 third-party services on the page

    3 third-party services load with your homepage (ZenDesk, Google Tag Manager and Optanon), adding 797 KiB and 301 ms of main-thread time.

  • Font display

    250 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

  • Legacy JavaScript

    150 ms · 30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 129 ms. During a long task the page ignores taps.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 822 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.3 s

    4.3 s

    Real visitors wait 4.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest Contentful Paint: 22.0 s

    22.0 s

    Your largest element takes 22.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 7.4 s

    7.4 s

    The first text or image appears after 7.4 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 22.0 s

    22.0 s

    The page becomes fully interactive after 22.0 s. Good is under 3.8 s.

  • Speed Index: 7.9 s

    7.9 s

    Visually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 88 ms to 92 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user INP: 87 ms

    87 ms

    Real visitors wait 87 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 24% faster for real visitors

    -24%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 5.3 s to 4.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 126 ms

    126 ms

    Scripts block the page for only 126 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.023

    0.023

    The layout barely moves while loading (CLS 0.023, good is under 0.1).

Images and page weight

4 to fix25
  • Page weight: 4.5 MB in 61 requests

    4.5 MB

    Your homepage downloads 4.5 MB in 61 requests on a phone: images 2.5 MB (10), scripts 1.4 MB (23) and fonts 390 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 4 images far larger than shown

    2.4 MB

    4 images are downloaded at several times the size a phone draws them, for example homepage_entrance.jpg at 5,000 px wide, shown at 390 px. Resized copies would save about 2.4 MB.

  • 2 images over 500 KB

    2 images weigh 1.6 MB together. On a phone connection a single image that size takes seconds.

  • An image on the first screen is lazy-loaded

    homepage_entrance.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.3 g of CO₂ per visit

    1.28 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.28 g of CO₂e: 153.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

7 to fixGoogle 8390
  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 10 images in the HTML carry an alt attribute.

  • 35 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 35 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9279
  • Title is short (15 characters)

    Your title is only 15 characters: “Matter Surfaces”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is short (53 characters)

    Your meta description is only 53 characters: “Your partner for design flooring and entry solutions.”. 70 to 160 characters is enough to sell the click.

  • Structured data has 8 problems

    Structured data found (Corporation, Organization and SiteNavigationElement) but with 8 problems, for example “SiteNavigationElement: missing @context (expected "https://schema.org")”.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 55 internal links, 5 external

    The homepage links to 55 pages on mattersurfaces.com and 5 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Matter Surfaces”.

  • Canonical URL set

    The canonical URL is https://www.mattersurfaces.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mattersurfaces.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • llms.txt published

    The site publishes https://www.mattersurfaces.com/llms.txt (40 KiB, 132 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 2 pages without a meta description

    https://www.mattersurfaces.com/commercial-flooring and https://www.mattersurfaces.com/sustainability have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page with very little text

    https://www.mattersurfaces.com/commercial-flooring-accessories has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 1 page slow to respond

    https://www.mattersurfaces.com/commercial-flooring-formative took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 25 small tap targets

    25 of 35 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix61
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 128 words

    The homepage has only about 128 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact” and “Request Pricing”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Contact”, “Request Pricing” and “Contact Us”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Hotjar, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mattersurfaces.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Upkeep, stack, hiring and company data from programmable.info

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This review found 39 issues on mattersurfaces.com, including 15 speed issues, 5 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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